{"id":111493,"date":"2018-01-15T10:16:46","date_gmt":"2018-01-15T10:16:46","guid":{"rendered":"https:\/\/www.vuelio.com\/uk\/?p=111493"},"modified":"2018-01-15T10:24:08","modified_gmt":"2018-01-15T10:24:08","slug":"5-ways-to-combat-blue-monday","status":"publish","type":"post","link":"https:\/\/www.vuelio.com\/uk\/blog\/5-ways-to-combat-blue-monday\/","title":{"rendered":"5 ways to combat Blue Monday"},"content":{"rendered":"

Today is apparently the most depressing day of the year. Don\u2019t let this Monday\u2019s bad PR get you down, take a few minutes to work through our tip list and defeat\u00a0Blue Monday.<\/strong><\/p>\n

Created by Sky Travel in a 2005, Blue Monday is the result of a pseudo equation that draws on factors such as weather (DON\u2019T LOOK OUTSIDE), debt level, time since Christmas, time since failing New Year\u2019s resolutions, motivational levels and the need to take action.<\/p>\n

It\u2019s obviously not true (unless you work in public comms in Hawaii and then\u00a0it might), but to really stick it to Blue Monday, here are five things you can do now<\/strong>, to ensure an excellent day:<\/p>\n

1. Contact PR pros you don\u2019t work with
\n<\/strong><\/span>Plan a meet up, even if it\u2019s just a quick coffee, with someone you\u00a0normally\u00a0‘don\u2019t have time’ to see. Spreading creativity, talking about the industry and sharing success stories is a great way to feel refreshed and invigorated.<\/p>\n

 <\/p>\n

2. Learn something new
\n<\/strong><\/span>Are you great at pitching but struggle with analysis? Maybe you love the high pressure world of fire-fighting issues but think writing press releases is mundane? Pick something you know you could improve and learn more about it. Whether you talk to a colleague who has more experience or book a full training course to become expert, finish the day smarter than you started.<\/p>\n

 <\/p>\n

3. Agency? Research new clients
\n<\/strong><\/span>You do this anyway, but why not take 10 minutes as a team to quickly find potential clients. When the 10 minutes are up, pitch them to each other and decide if any of them\u00a0deserve\u00a0more work. The short time limit will boost your energy and sharpen your focus for other projects.<\/p>\n

 <\/p>\n

4. In house? Create a new campaign
\n<\/strong><\/span>As a team, spend 10 minutes\u00a0creating new ideas for campaigns \u2013 and no idea is a bad idea. At the end of the 10 minutes, agree on the best and whether it needs more work. It\u2019s a great way to bond with your team and get the creative juices flowing.<\/p>\n

 <\/p>\n

5. Build one new relationship
\n<\/strong><\/span>You have your media contacts, you know which journalists and bloggers are most receptive to your brand and message \u2013 but there are always more. The Vuelio Media Database<\/a> lists thousands of potential media partners for you; search, find someone new, check their contact preferences and strike up a conversation. Maybe you can pitch them a new campaign or maybe they can cover an existing project, either way it\u2019s time to grow your network.<\/p>\n

How are you going to combat Blue Monday? Got any tips? Let us know on Twitter @Vuelio<\/a>.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Today is apparently the most depressing day of the year. Don\u2019t let this Monday\u2019s bad PR get you down, take a few minutes to work through our tip list and defeat Blue Monday.<\/p>\n","protected":false},"author":423,"featured_media":111497,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[7365,7272,7238],"tags":[],"_links":{"self":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/111493"}],"collection":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/users\/423"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/comments?post=111493"}],"version-history":[{"count":4,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/111493\/revisions"}],"predecessor-version":[{"id":111499,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/111493\/revisions\/111499"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media\/111497"}],"wp:attachment":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media?parent=111493"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/categories?post=111493"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/tags?post=111493"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}