{"id":112159,"date":"2018-02-01T15:28:55","date_gmt":"2018-02-01T15:28:55","guid":{"rendered":"https:\/\/www.vuelio.com\/uk\/?p=112159"},"modified":"2018-02-01T15:28:55","modified_gmt":"2018-02-01T15:28:55","slug":"meet-the-influencers","status":"publish","type":"post","link":"https:\/\/www.vuelio.com\/uk\/blog\/meet-the-influencers\/","title":{"rendered":"Meet the Influencers"},"content":{"rendered":"

Vuelio\u00a0recently hosted the Meet the Influencers session at the CIPR\u2019s Influence Live event, where we were joined by two\u00a0top bloggers to discuss working with PRs and they revealed the secrets of influence. <\/strong><\/p>\n

After Ralf Little\u2019s keynote<\/a>, the Influence Live group broke up into three groups. Vuelio was joined by Jo Middleton<\/a> \u2013 award winning blogger and number one in the parenting rank with Slummy Single Mummy<\/a> \u2013 and Jane Cunningham<\/a> \u2013 author of British Beauty Blogger<\/a>, the number one beauty blog. Both bloggers have years of experience working on content creation and brand collaboration.<\/p>\n

Taking a table of delegates each, the influencers spent time fielding questions and talking about their work. The intimate environment allowed delegates to chat with each blogger, asking how they like to work with PRs, their approach to charities and the differences between journalists and bloggers.<\/p>\n

Jane, who explained that she started blogging because it allowed her to talk about products in a way that magazine journalism wouldn\u2019t allow, advocated having good relationships with influencers, and understanding that as it\u2019s their livelihood, professional bloggers should get paid. She also discussed the importance of disclosure, and explained how all paid-for posts on her site were with established brands that she believed in \u2013 and clearly labelled with #ad.<\/p>\n

Jo (who resisted the urge to only<\/em> show pictures of her kittens), highlighted the increasing importance of social for brands, particularly Instagram. Brands are approaching her that now want campaigns specifically focused on Instagram posts or Stories \u2013 the latter particularly useful for brands since the addition of the swipe-up functionality for external links.\u00a0 She also advocated brands pushing bloggers for metrics, as Iceland did with her, and enjoys working hard to meet targets and goals.<\/p>\n

The delegates were a real mix of agency, in-house and freelance, with each group bringing their own ideas and perspectives to the conversation. Both influencers gave the PR pros plenty to think about, with some even suggesting campaign ideas by the end of the session.<\/p>\n

If you\u2019d like to improve your influencer outreach and work with Jo, Jane or any one of the thousands of influencers we know, check out our Influencer Database<\/a>.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Vuelio were delighted to host the Meet the Influencers session at CIPR\u2019s Influence Live event, where we were joined by two leading influencers to discuss working with PRs and collaboration best practice.<\/p>\n","protected":false},"author":423,"featured_media":112160,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[7365,7272,1109,3729,4038],"tags":[],"_links":{"self":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/112159"}],"collection":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/users\/423"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/comments?post=112159"}],"version-history":[{"count":2,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/112159\/revisions"}],"predecessor-version":[{"id":112162,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/112159\/revisions\/112162"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media\/112160"}],"wp:attachment":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media?parent=112159"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/categories?post=112159"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/tags?post=112159"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}