{"id":112256,"date":"2018-02-06T15:54:35","date_gmt":"2018-02-06T15:54:35","guid":{"rendered":"https:\/\/www.vuelio.com\/uk\/?p=112256"},"modified":"2018-02-06T15:59:13","modified_gmt":"2018-02-06T15:59:13","slug":"london-beauty-queen-rebrands-to-become-hayley-hall-uk","status":"publish","type":"post","link":"https:\/\/www.vuelio.com\/uk\/blog\/london-beauty-queen-rebrands-to-become-hayley-hall-uk\/","title":{"rendered":"London Beauty Queen rebrands to become Hayley Hall UK"},"content":{"rendered":"

Hayley Hall<\/a> has rebranded her award-winning beauty blog \u2013 London Beauty Queen, which has been a key part of the beauty blogging industry since its launch 2010. Now called Hayley Hall UK<\/a>, the blog covers more than beauty with fashion, lifestyle and thought-pieces also featuring prominently. <\/strong><\/p>\n

We caught up with Hayley to find out about the rebrand and what it means for the blog.<\/strong><\/p>\n

\"hayleyhall.uk\"Why have you rebranded?<\/strong><\/span>
\nIt\u2019s something I\u2019d been thinking a lot about in the last year or so, having been using the LBQ alias for nearly a decade. Although the name had become rather iconic, I felt I was becoming more and more distanced from it \u2013 especially as I started as a 27-year-old single Londoner and am now a 35-year-old married woman living in the Shires! I felt like it no longer reflected who I was or what I wanted to write about, so I spent a year transitioning away from only beauty and introducing more topics \u2013 including fashion, lifestyle, travel, wedding and home.<\/p>\n

Back in 2010 we all picked random names that stuck in heads but didn\u2019t exactly have longevity, so it was an inevitability to drop LBQ at some point; when I married last year, it seemed like a natural progression to adopt my new name as my online identity too.<\/p>\n

What can we expect from Hayley Hall?<\/strong><\/span>
\nMore of the same – I\u2019ve spent 12 months transitioning and measuring the popularity of different types of content, so the name change is more of a branding issue than anything else.<\/p>\n

What\u2019s the rebranding process like in terms of website management?<\/strong><\/span>
\nEasier than you may expect, but you do have to prepare and be organised! The hardest thing was finding social handles that I could use, so I spent a long time setting up test accounts and claiming different names so they would be as consistent as possible. The URL switch was relatively easy and londonbeautyqueen.com<\/a> will continue to redirect to hayleyhall.uk<\/a>, but it\u2019s all the niggly bits that take the time; it was a full day of admin and updating to get it all in order.<\/p>\n

Are you measuring the brand change in any way\/are you hoping for any particular outcomes?<\/strong><\/span>
\nOne of the main reasons for the name change was the fact many brands and PRs couldn\u2019t see past my URL; they made the assumption that I was only interested in beauty or was much younger than I am. I\u2019m hoping rebranding helps me to build connections outside of the beauty world and continue to connect with brands I\u2019m passionate about.<\/p>\n

How does this affect how you\u2019re working with brands\/PRs?<\/strong><\/span>
\nOnly positively \u2013 I\u2019m open to covering different topics and collaborating with different sectors.<\/p>\n

Do you think this marks a wider trend in bloggers moving from single topics to broader lifestyle subjects?<\/strong><\/span>
\nYes absolutely. Many of us started with a singular interest, but after doing the same thing for such a long time, it\u2019s vital to diversify to maintain your passion. I became a bit lethargic with beauty launches, having seen the same thing five times already, so I needed to introduce new areas to keep my creativity flowing. Readers are also increasingly interested in the person behind the blog, rather than just what they\u2019re reviewing; I get some of my best engagement on fashion posts and thought pieces, although beauty will always remain a huge focus for me.<\/p>\n

Do you consider yourself a lifestyle brand?<\/strong><\/span>
\nNot really. I\u2019m a writer and creative, even though what I\u2019ve created is a brand in the simplest terms.<\/p>\n

What do you call yourself (blogger, content creator, influencer)?<\/span>
\n<\/strong>All of the above, depending upon who I\u2019m talking to! I work with a lot of brands on a consultancy basis (utilising my decades worth of experience in digital marketing, social media and branding) so I\u2019m not just one thing \u2013 even day to day I totally change!<\/p>\n

 <\/p>\n

Hayley Hall and her blog, Hayley Hall, are both listed on the Vuelio Influencer Database<\/a>.\u00a0\u00a0<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Hayley Hall has rebranded her award-winning beauty blog \u2013 London Beauty Queen, which has been a key part of the beauty blogging industry since its launch 2010. Now called Hayley Hall, the blog covers more than beauty with fashion, lifestyle and thought-pieces also featuring prominently.<\/p>\n","protected":false},"author":423,"featured_media":112257,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[7365,7272,4038,6980],"tags":[],"_links":{"self":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/112256"}],"collection":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/users\/423"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/comments?post=112256"}],"version-history":[{"count":4,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/112256\/revisions"}],"predecessor-version":[{"id":112269,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/112256\/revisions\/112269"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media\/112257"}],"wp:attachment":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media?parent=112256"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/categories?post=112256"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/tags?post=112256"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}