{"id":112720,"date":"2018-02-20T15:14:55","date_gmt":"2018-02-20T15:14:55","guid":{"rendered":"https:\/\/www.vuelio.com\/uk\/?p=112720"},"modified":"2018-02-20T15:20:57","modified_gmt":"2018-02-20T15:20:57","slug":"kentucky-fried-crisis-3-alternative-crisis-plans","status":"publish","type":"post","link":"https:\/\/www.vuelio.com\/uk\/blog\/kentucky-fried-crisis-3-alternative-crisis-plans\/","title":{"rendered":"Kentucky Fried Crisis: 3 alternative crisis plans"},"content":{"rendered":"<p><strong>KFC has dominated headlines this week due to a delivery problem causing a chicken shortage. The latest news is that stores are reopening, but for some people\u2019s hunger, it\u2019s already too late.<\/strong><\/p>\n<p>The issue arose because of a new delivery partner in the shape of DHL and some \u2018teething problems\u2019. KFC tweeted the following on Saturday:<\/p>\n<blockquote class=\"twitter-tweet\" data-lang=\"en\">\n<p dir=\"ltr\" lang=\"en\">The Colonel is working on it. <a href=\"https:\/\/t.co\/VvvnDLvlyq\">pic.twitter.com\/VvvnDLvlyq<\/a><\/p>\n<p>\u2014 KFC UK &amp; Ireland (@KFC_UKI) <a href=\"https:\/\/twitter.com\/KFC_UKI\/status\/964838797841190912?ref_src=twsrc%5Etfw\">February 17, 2018<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>Responses ranged from the concerned:<\/p>\n<blockquote class=\"twitter-tweet\" data-lang=\"en\">\n<p dir=\"ltr\" lang=\"en\">No chicken <a href=\"https:\/\/t.co\/EuOn7iJO86\">pic.twitter.com\/EuOn7iJO86<\/a><\/p>\n<p>\u2014 Helen Middlebrough (@HelenBW123) <a href=\"https:\/\/twitter.com\/HelenBW123\/status\/965953786731749377?ref_src=twsrc%5Etfw\">February 20, 2018<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>To the ridiculous:<\/p>\n<blockquote class=\"twitter-tweet\" data-lang=\"en\">\n<p dir=\"ltr\" lang=\"en\">That\u2019s what happens when you put all your eggs in one basket.<\/p>\n<p>\u2014 FlamesStinkToo (@canucksstink) <a href=\"https:\/\/twitter.com\/canucksstink\/status\/965786675224825857?ref_src=twsrc%5Etfw\">February 20, 2018<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>Most closed shops put up the same message on tacked paper outside their stores, explaining they were shut due to a lack of chicken supplies. This may seem a bit of a lacklustre response from a company that advertises with a chicken dancing to <em>X Gon&#8217; Give It to Ya<\/em>, but with 95% of the UK\u2019s KFC outlets run by franchisees, how easy <em>is<\/em> a joined-up crisis comms plan?<\/p>\n<p>Andy Nairn, founding partner of Lucky Generals, has <a href=\"https:\/\/www.prweek.com\/article\/1457547\/kfcs-response-chicken-crisis-shows-confidence-its-brand\" target=\"_blank\">written for PR Week<\/a> about how KFC has done well to address the problem. Focusing on KFC\u2019s Twitter announcement, Andy says: \u2018This won\u2019t have been easy, given the extraordinary frustration they must be feeling right now, but is the right call: it suggests confidence and is true to their brand in a way that a robotic, corporate statement wouldn\u2019t be.\u2019<\/p>\n<p>Obviously, a corporate statement would be inappropriate for a brand that is known for being both creative and fun. But what else could KFC be doing in the face of such adversity?<\/p>\n<p>Here\u2019s three, completely unsolicited, suggestions:<\/p>\n<p><span style=\"font-size: 20px;\"><strong>1. Roll out the Colonel<\/strong><\/span><br \/>\nAt times of struggle, we look to our leaders. Now is the time for the Colonel (yes we know he\u2019s not real) to be holding press conferences \u2013 he should be in all the papers and chatting on Good Morning Britain (If he plays his cards right, he might even get invited to manage Arsenal by Piers Morgan). No one can own this crisis like the Colonel. A man of action (maybe), the Colonel will make KFC customers confident that chicken is on its way.<\/p>\n<p><span style=\"font-size: 20px;\"><strong>2. Kentucky Fried Cheese<\/strong><\/span><br \/>\nWe all know that the secret to a great fried chicken comes down to 11 original herbs and spices. But why wait for a chicken delivery? Cheese is cheap and readily available everywhere \u2013 and coated in crispy KFC goodness, it\u2019s sure to be a hit. It\u2019s vegetarian friendly (at last, am I right?) and because chicken and cheese start with the same letter there\u2019s no need to rebrand.<\/p>\n<p><span style=\"font-size: 20px;\"><strong>3. KFC at home<\/strong><\/span><br \/>\nStores not open? No problem. KFC chefs should be making home visits, bringing their secret recipe coating to the chickens in people\u2019s fridges up and down the country. KFC is still paying staff in non-franchised stores and encouraging its franchise owners to do the same \u2013 this way the company can still make money and the employees can still work. But most importantly, people get their KFC. Win, win, win.<\/p>\n<p><strong>How would you react to the KFC chicken crisis? Let us know on <a href=\"https:\/\/twitter.com\/Vuelio\" target=\"_blank\">Twitter<\/a>.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>KFC has dominated headlines this week due to a delivery problem causing a chicken shortage. The latest news is that stores are reopening, but for some people\u2019s hunger, it\u2019s already too late. <\/p>\n","protected":false},"author":423,"featured_media":112721,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[7365,7272,1109],"tags":[],"_links":{"self":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/112720"}],"collection":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/users\/423"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/comments?post=112720"}],"version-history":[{"count":2,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/112720\/revisions"}],"predecessor-version":[{"id":112725,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/112720\/revisions\/112725"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media\/112721"}],"wp:attachment":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media?parent=112720"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/categories?post=112720"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/tags?post=112720"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}