{"id":112730,"date":"2018-02-21T12:00:49","date_gmt":"2018-02-21T12:00:49","guid":{"rendered":"https:\/\/www.vuelio.com\/uk\/?p=112730"},"modified":"2018-02-21T12:41:00","modified_gmt":"2018-02-21T12:41:00","slug":"blogger-spotlight-paul-hadley-motor-verso","status":"publish","type":"post","link":"https:\/\/www.vuelio.com\/uk\/blog\/blogger-spotlight-paul-hadley-motor-verso\/","title":{"rendered":"Blogger Spotlight: Paul Hadley, Motor Verso"},"content":{"rendered":"

Paul Hadley<\/a> is the author of Motor Verso<\/a>, a Top 10 UK Automotive Blog<\/a>. Covering the hottest cars and latest rides, Motor Verso has built a huge following from visually stunning content. We spoke to Paul about amazing cars he’s driven and wants to own, how he works with brands and what’s next for the\u00a0car blog.\u00a0<\/strong><\/p>\n

What makes your blog successful?
\n<\/strong><\/span>One of the things that has\u00a0made Motor Verso such a success, in my opinion, is our way of delivering the content to the user. We focus on consumable, highly visual content that is easy to digest. It\u2019s no surprise that attention spans are short these days, so we try our best to work with that rather than against it.<\/p>\n

How has your blog developed from when you first started?
\n<\/strong><\/span>Every day\u00a0has been a school day on this blogging\u00a0journey. I\u2019m obsessed with learning and improving Motor Verso to grow both the audience and the business. Since we first started, everything has changed \u2013 from how we write content and take pictures to the overall look and feel of the website. I have learned so much over the five years of operation \u2013 and most of it the hard way.<\/p>\n

What\u2019s the best car you\u2019ve ever driven?
\n<\/strong><\/span>This is the number one question you get as a motoring journalist, and certainly one of the most difficult to answer. Every year I\u2019m impressed with the range of crazy cars I get to drive, and picking the best car is tough. Of course, it always depends on what you\u2019re looking for. Last year the most expensive car I drove was the\u00a0Rolls-Royce Ghost that I took on a tour of Wales<\/a>. The fastest was the\u00a0McLaren 720s<\/a>\u00a0which is warp-speed crazy. Still, I personally love the Tesla Model S P100D. It\u2019s insanely practical, its 0-62mph is faster than most supercars and it\u2019s full of the latest technology.<\/p>\n

\"Rolls<\/p>\n

What\u2019s your dream car to own?
\n<\/strong><\/span>Following on from the previous question, the\u00a0Tesla Model S P100D<\/a>\u00a0is my current dream car. It\u2019s not too crazy or out there \u2013 I\u2019m not talking about owning a McLaren F1 or LaFerrari, but it is really the car that I\u2019d want to drive every day. It\u2019s certainly a car I think is well built, well priced and lots of fun.<\/p>\n

\"Tesla\"<\/p>\n

What do you drive at the moment?
\n<\/strong><\/span>For the past few years, I\u2019ve been in the process of testing cars on a weekly basis and haven\u2019t really needed my own car. However, in 2018 I\u2019m focusing a bit more on the business side of things, and improving the reach of the quality content we have. When not driving a test car around, I use a Range Rover Evoque for a bit of luxury. I most recently bought the Nissan Leaf. It\u2019s actually a bit of a Motor Verso project car at the moment; we\u2019re going to create content around the Leaf, exploring daily life with a pure electric car. As the automotive industry is looking at moving away from\u00a0combustion engines, we want to make sure we\u2019re testing relevant cars and creating relevant content.<\/p>\n

Can you predict what year autonomous cars will become ubiquitous?
\n<\/strong><\/span>In short: no, I can\u2019t tell you that for sure. But I can certainly tell you that it is coming. There are lots of cars about out there with certain elements of autonomous capabilities. Here are a few examples: today you can \u00a0buy a Kia Picanto that has autonomous emergency\u00a0braking. So if the car thinks you are about to have an accident it will perform an emergency brake for you. Cars such as the Discovery Sport have features such as automated parking that will steer the car and parallel or bay park for you, no hands needed. And then we look at the Teslas and Volvos of the world that currently have pilot assist features, which perform motorway driving to a high standard. So, the technology is definitely out there and working, but the question\u00a0is more when will we be ready as a society to accept it.<\/p>\n

\"Volvo<\/p>\n

What\u2019s the biggest issue facing the automotive industry at the moment?
\n<\/strong><\/span>Emissions have certainly been a hot topic for many years. As much as I love fast cars with big engines, I do think that it\u2019s important to look at the damage cars do to our environment, and how long things can be sustained for. The use of alternative fuels like electric and\u00a0hydrogen-powered cars<\/a>\u00a0are real feasible options. I\u2019m excited to witness this transition in the motoring industry as we move away from fossil fuels and onto whatever comes next.<\/p>\n

How do you like to work with PRs?
\n<\/strong><\/span>All year round we work with different brands on editorial content. We\u2019re not only creating the best possible content for our audience to enjoy, but also maximising the reach and exposure to the companies that we work with. We\u2019ve done photography work, editorials, social media promotions, face-to-face interviews, workshops and product testing with a wide range of brands.<\/p>\n

What\u2019s the best campaign you\u2019ve worked on and why?
\n<\/strong><\/span>We have worked on lots of good campaigns with different clients over time. One of the most memorable, purely from a selfish perspective, was creating content around the\u00a0new Kia Picanto.<\/a>\u00a0We travelled to the coast of Tuscany, Italy, on a luxury private jet, and stayed in one of the best hotels I\u2019ve ever seen. We got to drive their cars around the Tuscany area for two days to create some promotional content for Motor Verso \u2013 I enjoyed that.<\/p>\n

\"Kia<\/p>\n

But another noteworthy campaign that we worked on was for a car brake company called\u00a0<\/strong>Textar.<\/a>\u00a0They put on a workshop at one of the facilities so I could take my car down and learn the correct process for installing their braking components. I found that this method on a one-on-one basis was very valuable, and allowed us to create some good cornerstone content on the topic. It really provided a great basis for sharing knowledge on brake refittings while promoting Textar\u2019s brand.<\/p>\n

\"Engineering\"<\/p>\n

What do you call yourself (blogger\/influencer\/content creator etc)?
\n<\/strong><\/span>I mostly class myself as a motoring journalist, but I admit I\u2019m a blogger when it comes down to it. I don\u2019t think it really matters too much. I create content across forms \u2013 whether that\u2019s written, photographic, or on video \u2013\u00a0so it always depends on how you interpret that.<\/p>\n

\"Bentley\"<\/p>\n

What other blogs do you read?
\n<\/strong><\/span>I used to follow a lot of what was going on in motoring online through other car blogs; however, now I\u2019m focusing that time and energy on building my business instead. The blogs I do end up reading are mostly SEO and marketing related. It turns out it\u2019s less BHP and LB-FT and more CTR and SEM nowadays!<\/p>\n

 <\/p>\n

Motor Verso and Paul Hadley are listed in the Vuelio Blogger Database<\/a>, alongside thousands of other influencers including journalists and editors.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Paul Hadley is the author of Motor Verso, a Top 10 UK Automotive Blog. Covering the hottest cars and latest rides, Motor Verso has built a huge following from visually stunning content. We spoke to Paul about amazing cars he’s driven and wants to own, how he works with brands and what’s next for the car blog. <\/p>\n","protected":false},"author":423,"featured_media":112810,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[7365,7272,4038,6980,1449],"tags":[],"_links":{"self":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/112730"}],"collection":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/users\/423"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/comments?post=112730"}],"version-history":[{"count":3,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/112730\/revisions"}],"predecessor-version":[{"id":112775,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/112730\/revisions\/112775"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media\/112810"}],"wp:attachment":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media?parent=112730"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/categories?post=112730"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/tags?post=112730"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}