{"id":113305,"date":"2018-03-09T15:32:17","date_gmt":"2018-03-09T15:32:17","guid":{"rendered":"https:\/\/www.vuelio.com\/uk\/?p=113305"},"modified":"2018-03-09T15:32:17","modified_gmt":"2018-03-09T15:32:17","slug":"five-things-you-shouldnt-have-missed-9-march-2018","status":"publish","type":"post","link":"https:\/\/www.vuelio.com\/uk\/blog\/five-things-you-shouldnt-have-missed-9-march-2018\/","title":{"rendered":"Five Things You Shouldn\u2019t Have Missed \u2013 9 March 2018"},"content":{"rendered":"<p><strong>This week\u2019s five things includes PRWeek\u2019s Power Book, NME\u2019s demise, demands for Leveson, International Women\u2019s Day and three stories that could give you nightmares.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><strong><span style=\"font-size: 20px;\">1. PR Week Power Book<\/span><\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-113306\" src=\"https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2018\/03\/PRWeek-power-book.jpg\" alt=\"2018\" width=\"760\" height=\"430\" srcset=\"https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2018\/03\/PRWeek-power-book.jpg 760w, https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2018\/03\/PRWeek-power-book-300x170.jpg 300w, https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2018\/03\/PRWeek-power-book-705x399.jpg 705w, https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2018\/03\/PRWeek-power-book-450x255.jpg 450w, https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2018\/03\/PRWeek-power-book-500x283.jpg 500w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/p>\n<p>The who\u2019s who of PR and communications has been released by PRWeek. The Power Book 2018 lists 404 leading players in the industry, and is far too comprehensive for Five Things to list here. Needless to say, if you can think of a leader in PR, they\u2019ve probably made the list. Part of the listing includes a brief interview, with questions ranging from PR campaign of the year (government and charities are particularly praised) to what you\u2019d wish for from a genie (revealing a shocking number of football-related wishes). The publication also includes top 10 lists by sector, an interview with Rachel Friend at Weber Shandwick and Francis Ingham\u2019s take on diversity in PR.<\/p>\n<p>Talking of diversity, and just one day after International Women\u2019s Day, the list is a disappointing 36% female. We\u2019ve been talking about the issues women face in PR with a <a href=\"https:\/\/www.vuelio.com\/uk\/blog\/international-womens-day-2018-pr-women-part-1\/\" target=\"_blank\">number of leading individuals for IWD 2018<\/a> (many of whom did make the Power Book), and sadly these numbers are not surprising. The fact the list is 96% white may be a harder pill for the PR industry to swallow.<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-size: 20px;\"><strong>2. New Musical Ex-Press<\/strong><\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-113307\" src=\"https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2018\/03\/NME.jpg\" alt=\"NME\" width=\"760\" height=\"430\" srcset=\"https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2018\/03\/NME.jpg 760w, https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2018\/03\/NME-300x170.jpg 300w, https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2018\/03\/NME-705x399.jpg 705w, https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2018\/03\/NME-450x255.jpg 450w, https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2018\/03\/NME-500x283.jpg 500w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/p>\n<p>Today marks the release of the final print edition of NME, the iconic music magazine. Publisher Time Inc. UK has announced it is making the title digital-only, intending to expand NME\u2019s online audience. Paul Cheal, MD of music at Time Inc. UK said: \u2018We have faced increasing production costs and a very tough print advertising market. Unfortunately, we have now reached a point where the free weekly magazine is no longer financially viable. It is in the digital space where effort and investment will focus to secure a strong future for this famous brand.\u2019<\/p>\n<p>As part of the digital expansion, NME will now include NME Audio, with two digital radio stations, as well as a host of new regular features on NME.com.<\/p>\n<p>Fans were quick to mourn the loss of the print magazine, #RIPNME quickly trended on Twitter following the announcements. Opinions range from whether it actually <a href=\"https:\/\/twitter.com\/AllanMcCuish\/status\/971385508885680129\" target=\"_blank\">died years ago<\/a> or even if it was a <a href=\"https:\/\/twitter.com\/sng_paul\/status\/971370032251965440\" target=\"_blank\">decent music mag in the first place<\/a>, but there is still a sense of loss in the music community:<\/p>\n<blockquote class=\"twitter-tweet\" data-lang=\"en\">\n<p dir=\"ltr\" lang=\"en\"><a href=\"https:\/\/twitter.com\/hashtag\/RIPNME?src=hash&amp;ref_src=twsrc%5Etfw\">#RIPNME<\/a> Thanks for everything NME. Nice to have known you. Love from the &#8216;Orrible &#8216;Oo. <a href=\"https:\/\/t.co\/nhTSpOQf96\">pic.twitter.com\/nhTSpOQf96<\/a><\/p>\n<p>\u2014 The Who (@TheWho) <a href=\"https:\/\/twitter.com\/TheWho\/status\/971453729915457538?ref_src=twsrc%5Etfw\">March 7, 2018<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-lang=\"en\">\n<p dir=\"ltr\" lang=\"en\">When I first started out, my ambitions were to make an album, tour America and be on the cover of the New Musical Express <a href=\"https:\/\/twitter.com\/hashtag\/RIPNME?src=hash&amp;ref_src=twsrc%5Etfw\">#RIPNME<\/a><\/p>\n<p>\u2014 Billy Bragg (@billybragg) <a href=\"https:\/\/twitter.com\/billybragg\/status\/971389979632001025?ref_src=twsrc%5Etfw\">March 7, 2018<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-size: 20px;\"><strong>3. Labour demand Leveson inquiry reopens over blagging<\/strong><\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-111454\" src=\"https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2018\/01\/Lord-Leveson.jpg\" alt=\"Judicial Office\" width=\"760\" height=\"430\" srcset=\"https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2018\/01\/Lord-Leveson.jpg 760w, https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2018\/01\/Lord-Leveson-300x170.jpg 300w, https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2018\/01\/Lord-Leveson-705x399.jpg 705w, https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2018\/01\/Lord-Leveson-450x255.jpg 450w, https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2018\/01\/Lord-Leveson-500x283.jpg 500w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/p>\n<p>Notorious blagger John Ford gave an explosive\u00a0<a href=\"https:\/\/www.theguardian.com\/media\/2018\/mar\/07\/i-was-nothing-more-than-a-common-thief-master-of-fleet-streets-dark-arts-reveals-trade-secrets\" target=\"_blank\">interview<\/a> with the Guardian this week, in which he made allegations about the work he took part in on behalf of the Sunday Times. Ford, who described himself as a \u2018common thief\u2019, obtained bank and phone records by deception as part of his work. News UK has said it never sanctioned or encouraged anyone to break the law or carry out illegal activity.<\/p>\n<p>Tom Watson, Labour\u2019s deputy leader, has called for the Leveson inquiry to be reopened, claiming Ford\u2019s actions demonstrated a need for further inquiry. Matt Hancock, who last week officially <a href=\"https:\/\/www.vuelio.com\/uk\/blog\/5-things-you-shouldnt-have-missed-2-march-2018\/\" target=\"_blank\">closed the inquiry<\/a>, said it was a matter for the police to follow up any evidence of \u2018criminal wrongdoing\u2019. He also suggested Labour was trying to undermine the free press, as both parties continue to draw lines over how they want to press to behave.<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-size: 20px;\"><strong>4. International Women\u2019s Day<\/strong><\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-113309\" src=\"https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2018\/03\/International-Womens-Day.jpg\" alt=\"IWD\" width=\"760\" height=\"430\" srcset=\"https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2018\/03\/International-Womens-Day.jpg 760w, https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2018\/03\/International-Womens-Day-300x170.jpg 300w, https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2018\/03\/International-Womens-Day-705x399.jpg 705w, https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2018\/03\/International-Womens-Day-450x255.jpg 450w, https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2018\/03\/International-Womens-Day-500x283.jpg 500w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>International Women\u2019s Day was celebrated this week, with a number of marketing stunts from brands making headline news. <a href=\"http:\/\/www.adweek.com\/brand-marketing\/from-barbie-to-bud-what-brands-are-doing-for-international-womens-day\/\" target=\"_blank\">Adweek<\/a> rounded up some of the most prominent, from Barbie\u2019s women heroes, to Johnnie Walker\u2019s alternative mascot and McDonald\u2019s upside down arches (it\u2019s a W, for women).<\/p>\n<p>Elsewhere, Vuelio was delighted to talk to nine female leaders in the PR industry, asking what it\u2019s like to work in our industry, how they\u2019d use PR to promote IWD and what advice they had for women just starting their PR careers. You can read <a href=\"https:\/\/www.vuelio.com\/uk\/blog\/international-womens-day-2018-pr-women-part-1\/\" target=\"_blank\">part one<\/a>, <a href=\"https:\/\/www.vuelio.com\/uk\/blog\/international-womens-day-2018-pr-women-part-2\/\" target=\"_blank\">part two<\/a> and <a href=\"https:\/\/www.vuelio.com\/uk\/blog\/international-womens-day-2018-pr-women-part-3\/\" target=\"_blank\">part three<\/a>. We also <a href=\"https:\/\/www.vuelio.com\/uk\/blog\/international-womens-day-2018-joanna-arnold-ceo-access-intelligence\/\" target=\"_blank\">interviewed our CEO<\/a>, Joanna Arnold, who, as a female technology leader, is somewhat something of a rarity.<\/p>\n<p>One of the most striking images from IWD 2018, were the staff gathered outside the BBC demanding equal pay. As Five Things readers will know, the BBC has had a difficult 2018 in relation to equal gender pay and the issue refuses to go away.<\/p>\n<blockquote class=\"twitter-tweet\" data-lang=\"en\">\n<p dir=\"ltr\" lang=\"en\">More than a hundred BBC men and women gather in support of <a href=\"https:\/\/twitter.com\/hashtag\/equalpay?src=hash&amp;ref_src=twsrc%5Etfw\">#equalpay<\/a> on <a href=\"https:\/\/twitter.com\/hashtag\/IWD18?src=hash&amp;ref_src=twsrc%5Etfw\">#IWD18<\/a> in NBH <a href=\"https:\/\/t.co\/sS0G6nKD82\">pic.twitter.com\/sS0G6nKD82<\/a><\/p>\n<p>\u2014 Helier Cheung (@HelierCheung) <a href=\"https:\/\/twitter.com\/HelierCheung\/status\/971784348377735168?ref_src=twsrc%5Etfw\">March 8, 2018<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-size: 20px;\"><strong>5. Isn\u2019t Halloween in October? A treehouse of horrors this week<\/strong><\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-113308\" src=\"https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2018\/03\/Jeff-Bezos.jpg\" alt=\"Jeff Bezos laughing\" width=\"760\" height=\"430\" srcset=\"https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2018\/03\/Jeff-Bezos.jpg 760w, https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2018\/03\/Jeff-Bezos-300x170.jpg 300w, https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2018\/03\/Jeff-Bezos-705x399.jpg 705w, https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2018\/03\/Jeff-Bezos-450x255.jpg 450w, https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2018\/03\/Jeff-Bezos-500x283.jpg 500w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/p>\n<p>Three mini stories that have made us question if Halloween is coming early this year.<\/p>\n<p><strong>1. Amazon Alexa\u2019s creepy laugh<\/strong><\/p>\n<p>If Terminator taught us anything, it\u2019s that the rise of the machines was inevitable. But who knew it would start with Alexa (yes, you can all put your hands down, thank you). The Amazon \u2018smart\u2019 device has been freaking out its customers by laughing, seemingly unprompted. Amazon says the devices think people are asking them to laugh \u2013 which seems reasonable (run, run now). Make your own mind up:<\/p>\n<blockquote class=\"twitter-tweet\" data-lang=\"en\">\n<p dir=\"ltr\" lang=\"en\">So Alexa decided to laugh randomly while I was in the kitchen. Freaked <a href=\"https:\/\/twitter.com\/SnootyJuicer?ref_src=twsrc%5Etfw\">@SnootyJuicer<\/a> and I out. I thought a kid was laughing behind me. <a href=\"https:\/\/t.co\/6dblzkiQHp\">pic.twitter.com\/6dblzkiQHp<\/a><\/p>\n<p>\u2014 CaptHandlebar (@CaptHandlebar) <a href=\"https:\/\/twitter.com\/CaptHandlebar\/status\/966838302224666624?ref_src=twsrc%5Etfw\">February 23, 2018<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p><strong>2. Frankenstein in The Sun<\/strong><\/p>\n<p>The Sun published a story this week (lifted straight from The Times), accusing students of being snowflakes for thinking we should pity the monster in Mary Shelley\u2019s classic. People were quick to point out that was the whole point of the story. The Sun then went on the defensive, and suggested they knew what they were doing all along. Here\u2019s the statement:<\/p>\n<blockquote class=\"twitter-tweet\" data-conversation=\"none\" data-lang=\"en\">\n<p dir=\"ltr\" lang=\"en\">Our full statement is below, though I can&#8217;t *quite believe* I&#8217;m having to defend a story which WAS IN THE TIMES THE DAY BEFORE AND NOBODY CARED <a href=\"https:\/\/t.co\/uFVGaimWfV\">pic.twitter.com\/uFVGaimWfV<\/a><\/p>\n<p>\u2014 Andy Silvester (@silvesterldn) <a href=\"https:\/\/twitter.com\/silvesterldn\/status\/971338726545809408?ref_src=twsrc%5Etfw\">March 7, 2018<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p><strong>3. Jeremy Clarkson will present a new series of Who Wants To Be A Millionaire.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This week\u2019s five things includes PRWeek\u2019s Power Book, NME\u2019s demise, demands for Leveson, International Women\u2019s Day and three stories that could give you nightmares.<\/p>\n","protected":false},"author":423,"featured_media":113310,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[7356,7365,350,7272,1109],"tags":[],"_links":{"self":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/113305"}],"collection":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/users\/423"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/comments?post=113305"}],"version-history":[{"count":2,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/113305\/revisions"}],"predecessor-version":[{"id":113312,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/113305\/revisions\/113312"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media\/113310"}],"wp:attachment":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media?parent=113305"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/categories?post=113305"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/tags?post=113305"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}