{"id":113664,"date":"2018-03-26T08:40:34","date_gmt":"2018-03-26T08:40:34","guid":{"rendered":"https:\/\/www.vuelio.com\/uk\/?p=113664"},"modified":"2018-05-31T11:21:00","modified_gmt":"2018-05-31T11:21:00","slug":"five-things-facebook-the-gdpr-ant-dec-count-dankula-and-bumble-swiping-left","status":"publish","type":"post","link":"https:\/\/www.vuelio.com\/uk\/blog\/five-things-facebook-the-gdpr-ant-dec-count-dankula-and-bumble-swiping-left\/","title":{"rendered":"Five Things: Facebook, the GDPR, Ant & Dec, Count Dankula and Bumble swiping left"},"content":{"rendered":"

Five Things You Shouldn\u2019t Have Missed this week includes Facebook\u2019s latest woes, political parties using data, Brand Ant & Dec, Count Dankula and Bumble swiping left on Tinder.<\/strong><\/span><\/p>\n

1. Facebook\u2019s $50bn comms disaster<\/strong><\/span><\/p>\n

\"Facebook\"<\/p>\n

The news that Facebook allows companies to collect and use personal data for commercial gain should be surprising to no one; it\u2019s literally the company\u2019s business model. But the story this week that data firm Cambridge Analytica bought data from a Cambridge professor\u2019s Facebook app to create 50 million profiles \u2013 which possibly contributed to Trump\u2019s presidential victory \u2013 has hit the public like the elephant in the room on a rampage. We\u2019ve explored the ways in which Facebook has suffered, and covered the four crisis comms mistakes<\/a> it made.<\/p>\n

The biggest of these is the initial absence of Zuckerberg and then his eventual explanatory Facebook post, which has been described as \u2018totally insufficient\u2019. (Facebook has now published open letters in a number of newspapers, possibly emulating Bumble, story below).<\/p>\n

The alleged breach led to Facebook\u2019s share price taking a big, $50bn-dollar hit \u2013 but is this the end of the social giant? (Probably not).<\/p>\n

 <\/p>\n

2. Political parties exclude themselves from new data laws<\/span><\/strong><\/p>\n

\"General<\/p>\n

Talking of data being used to profile people for political gain without the individual\u2019s knowledge or consent \u2013 the Independent has reported<\/a> that UK political parties are excluding themselves from the new data laws so they can still use personal data \u2018to find out how people are likely to vote\u2019. The Independent directly linked this story to the Cambridge Analytica debacle, but the public outrage (obviously via the front pages of national papers) hasn\u2019t followed.<\/p>\n

The Independent reports, \u2018All the major parties have agreed to the exemption from new data protection laws, arguing it clarifies their widely recognised right to canvas voters in order to target possible supporters.\u2019<\/p>\n

If you\u2019re not a political party, and you\u2019re worried about complying with the GDPR law, check out our comprehensive guide<\/a> (which is a form-free download).<\/p>\n

 <\/p>\n

3. Brand Ant & Dec<\/strong><\/span><\/p>\n

\"Ant<\/p>\n

Ant McPartlin was charged with drink driving this week after he was involved in a multiple-car collision. The troubled star is back in rehab, leaving his significant other, Declan Donnelly, to present the final two episodes of Saturday Night Takeaway alone. This is an historic moment for brand Ant & Dec \u2013 the pair that work exclusively as a duo to the point that they always stand the same way (Ant then Dec), are temporarily split up. Brand Saturday Night Takeaway has to continue for the final episodes, as the finale is competition winners in Orlando (Cat Deeley has been mooted to stand in as co-host, but probably not as Prozac the giggle fairy).<\/p>\n

Brand Suzuki has ended its contract with the duo, but will continue to sponsor the programme (family friendly automotive brands generally avoid drink driving ambassadors).<\/p>\n

Brands Britain\u2019s Got Talent and I\u2019m A Celebrity are later in the year so may continue as normal if Brand Ant & Dec recovers. Which, as long as Ant gets better, is almost a certainty. In terms of crisis comms, Ant has done everything right: he has been honest, admitted he\u2019s struggling, and gone to rehab. Everyone is communicating about the situation and working together for the best outcome. Ant & Dec\u2019s place in the nation\u2019s hearts seems to be secure.<\/p>\n

Long live Brand Ant & Dec.<\/p>\n

 <\/p>\n

4. Count Dankula and the free speech debate<\/strong><\/span><\/p>\n

\"Count<\/p>\n

Ah free speech and social media. This week the endless debate has a bizarre advocate \u2013 YouTuber Count Dankula, who was convicted of making a \u2018grossly offensive\u2019 video after he taught his girlfriend\u2019s dog to react to phrases such as \u2018Sieg Heil\u2019 and \u2018gas the Jews\u2019. The UK doesn\u2019t have free speech laws like the US*, but globalisation (spearheaded by the rise of American-based social media sites) has created the illusion that we do. Count Dankula, real name Mark Meecham, was considered to have committed a crime in line with existing UK law on offense. Open and shut case, right?<\/p>\n

Wrong. Conservative West Yorkshire MP Philip Davies is now demanding a debate<\/a> on freedom of speech. Davies said: \u2018We guard our freedom of speech in this House very dearly indeed…but we don’t often allow our constituents the same freedoms.<\/p>\n

\u2018Can we have a debate about freedom of speech in this country \u2013 something this country has long held dear and is in danger of throwing away needlessly?\u2019<\/p>\n

Once again, the responsibility of YouTube as host of such content is being overlooked. Perhaps Logan Paul and Cambridge Analytica didn\u2019t actually happen.<\/p>\n

 <\/p>\n

5. Bumble swipes left on Tinder<\/span><\/strong><\/p>\n

\"Bumble<\/p>\n

Tinder and Bumble are at loggerheads, with Tinder\u2019s owner, Match Group, filing a lawsuit for alleged intellectual property theft. In what is partially a PR war, Bumble has come out fighting with a stinging full-page advert in the New York Times<\/a> titled \u2018Bumble swipes left on Match group\/Tinder allegations\u2019. The open letter to Match Group continues the Tinder-swipe theme: \u2018We swipe left on you. We swipe left on your multiple attempts to buy us<\/strong>, copy us<\/strong> and, now, to intimidate us<\/strong>.\u2019 [bold text as printed]<\/p>\n

Bumble has also scored PR points for making their women-first approach (the app\u2019s USP is that women have to make the first move) very clear: \u2018We \u2013 a woman-founded, women-led company \u2013 aren\u2019t scared of aggressive corporate culture\u2019. The letter uses the alleged \u2018bullying\u2019 by Tinder to describe how their platform is designed to be safe for women.<\/p>\n

This is a master stroke by Bumble, and even using a traditional newspaper ad to run the advert, is a touch of genius \u2013 tying this modern tech company with tradition and therefore traditional values (oh hey Facebook). Obviously Match Group is massive, but Bumble has ensured the ball is firmly in their court (hopefully next week\u2019s Five Things will include an incredible response!).<\/p>\n

 <\/p>\n

Did we miss something? Let us know on Twitter<\/a>.\u00a0<\/strong><\/span><\/p>\n

*For example: offensive comments, inciting hatred, inciting someone to commit a crime and legitimate threats are all illegal in the UK.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Five Things You Shouldn\u2019t Have Missed this week includes Facebook\u2019s latest woes, political parties using data, Brand Ant & Dec, Count Dankula and Bumble swiping left on Tinder. 1. Facebook\u2019s $50bn comms disaster The news …<\/p>\n","protected":false},"author":423,"featured_media":113668,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[7365,7372,7356,350,7272,3729,7238],"tags":[],"_links":{"self":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/113664"}],"collection":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/users\/423"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/comments?post=113664"}],"version-history":[{"count":3,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/113664\/revisions"}],"predecessor-version":[{"id":113670,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/113664\/revisions\/113670"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media\/113668"}],"wp:attachment":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media?parent=113664"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/categories?post=113664"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/tags?post=113664"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}