{"id":114049,"date":"2018-04-09T10:01:10","date_gmt":"2018-04-09T10:01:10","guid":{"rendered":"https:\/\/www.vuelio.com\/uk\/?p=114049"},"modified":"2018-04-09T11:58:15","modified_gmt":"2018-04-09T11:58:15","slug":"5-top-tips-for-successful-collaborations","status":"publish","type":"post","link":"https:\/\/www.vuelio.com\/uk\/blog\/5-top-tips-for-successful-collaborations\/","title":{"rendered":"5 top tips for successful collaborations"},"content":{"rendered":"

Vuelio\u00a0talks to bloggers, vloggers and \u2018influencers\u2019 a lot (which means we know most of them don\u2019t use the word\u00a0‘influencer’). We publish spotlights<\/a> and, as part of these, we get amazing insight into the blogger\/PR relationship \u2013 what works, what doesn\u2019t and what it takes to be successful.<\/strong><\/p>\n

Every blogger is different, but there are fundamental \u2018rules\u2019 that crop up again and again that can help every PR and brand with their influencer outreach and campaign building.<\/p>\n

Here are 5 tips, from some of our top blogger friends, on what makes the best campaigns.<\/p>\n

1. Find something bloggers are passionate about<\/strong><\/span><\/p>\n

The best bloggers will only work with brands and companies they genuinely believe in. No matter how much you pay, few will go against their fundamental beliefs. But if you\u2019re the right fit, then it can lead to stunning collaborations.<\/p>\n

For Tamara Kalinic<\/a>, who heads up the top fashion blog Glam and Glitter<\/strong>, sometimes loving a brand means she doesn\u2019t require payment:<\/p>\n

\u2018My team and I are proud to only accept campaigns with brands we truly love; previously, we’ve worked with brands for free, because it was a natural fit. Some of the projects I enjoyed the most are ones with Cartier, Dior, Dolce & Gabbana, Fendi, Louis Vuitton.\u2019<\/p>\n

Mike Huxley<\/a>, Bemused Backpacker<\/strong>, believes the best campaigns he\u2019s worked on are those that tap into his own passions:<\/p>\n

\u2018One of my all-time favourites was the RIGHT tourism campaign with the charity Care For The Wild International. I absolutely loved that because it was a cause that was so close to my heart, and ethical wildlife tourism is something that I still campaign for today.\u2019<\/p>\n

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2. Make their dreams come true<\/strong><\/span><\/p>\n

Everyone likes to be treated well, and special campaigns can really stand out and improve your coverage.<\/p>\n

This is true for the Best Women\u2019s Lifestyle blogger Lily Pebbles<\/a>:<\/p>\n

\u2018Last year I went to New York with Bobbi Brown to help promote their new lipstick range. I love NY, I love Bobbi Brown, I loved the new lipsticks\u2026 it was a dreamy job!\u2019<\/p>\n

And for Angie Silver<\/a>, who writes the number one London Lifestyle blog Silverspoon of London<\/strong>:<\/p>\n

\u2018Last year I worked with the Mayakoba resort in Mexico. They flew me out to stay at the Rosewood Mayakoba, a spectacular luxury hotel, in order to create content for them. It was honestly a dream come true!\u2019<\/p>\n

For top mummy blogger Clare Minall<\/a>, who writes Mudpie Fridays<\/strong>, luxury treats that produce family memories are the foundation of the best campaigns:<\/p>\n

\u2018We were gifted a Land Rover Discovery for a weekend adventuring in Cheddar Gorge. The reason it\u2019s my favourite is that I will never forget my husband\u2019s sense of satisfaction driving said car and Monkey\u2019s pure excitement about being able to see over the hedges. It was the moment my husband finally \u2018got it\u2019.<\/p>\n

\u2018The special memories created by time together as a family are what I hold dearest and the collaborations that mean the most.\u2019<\/p>\n

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3. Challenge them<\/strong><\/span><\/p>\n

A press release and guidelines for posting can stifle creativity and make your campaign instantly forgettable. The reason you\u2019re working with bloggers is because they have independently grown a loyal audience, who they know inside out! Take advantage of this \u2013 let the bloggers contribute to the campaign plan and find something to challenge them.<\/p>\n

For Fiona Maclean<\/a>, founder of London-Unattached<\/strong>, this approach is vital:<\/p>\n

\u2018I really enjoy being given a challenge and creating something to use a specific ingredient or to pair with a specific wine.\u2019<\/p>\n

And for Becky Moore<\/a>, owner of Global Grasshopper<\/strong>, challenges produce content that\u2019s good for brands and<\/em> bloggers:<\/p>\n

\u2018We were challenged by Vauxhall to see how much fun we can have in 48 hours in their newly launched mini SUV. So, accompanied by Gary (the team videographer) I took a road trip to the surfer\u2019s paradise: Newquay in Cornwall. We were really lucky with the weather and the scenery was so beautiful and, combined with Gary\u2019s drone footage and creative talents, the video instantly took off on Facebook and YouTube \u2013 going viral.\u2019<\/p>\n

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4. Think long-term<\/strong><\/span><\/p>\n

When you work with a blogger, you\u2019re tapping into an established brand\u2019s reach and influence. If you do a one off, that\u2019s going to have less impact than working with someone again and again over a period of time, effectively turning them into a brand ambassador.<\/p>\n

Angie Silver<\/a>, who writes the number one London Lifestyle blog,\u00a0Silverspoon of London<\/strong>, wants you to think long term:<\/p>\n

\u2018I prefer to work on a long-term basis and develop a good working relationship and trust, rather than one-off campaigns or reviews.\u2019<\/p>\n

Kimberly Duran<\/a>, who writes the Best Interior Design Blog\u00a0Swoon Worthy<\/strong>, also wants the relationship to last:<\/p>\n

\u2018I like to have an ongoing relationship with brands and continuous collaborations. My ideal scenario is having a brand that\u2019s a great fit for my blog so that if they have something in particular or new they\u2019d like to promote, they\u2019ll think of me because they know my audience will respond well to it.\u2019<\/p>\n

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5. Pay your way<\/strong><\/span><\/p>\n

There is still a lot of confusion around bloggers getting paid for collaborations. Firstly, they\u2019re not journalists \u2013 they\u2019re not on a salary getting paid whether they cover your campaign or not. Secondly, some are professional \u2013 which means they need to be paid \u2013 and some are hobbyists, which means they might be happy to cover an experience or product for the joy of it.<\/p>\n

Remember, it\u2019s not up to you to decide if a blogger decides to charge and you shouldn\u2019t expect professionals to work for free. Often to work with the best bloggers, you will have to pay \u2013 but the rewards can be huge!<\/p>\n

Craig Landale<\/a>, responsible for the Best UK Blog \u2013 Menswear Style<\/strong>, makes his position on payment clear at the beginning of a relationship:<\/p>\n

\u2018Some brands come through and they know exactly what they want, and they\u2019re up-front about budget \u2013 making it clear if they\u2019re willing to pay or not. I always ask about budget to make sure we both know how to work together.\u2019<\/p>\n

And Kate Williams<\/a>, of top arts and crafts blog Crafts on Sea<\/strong>, wishes people would stop offering freebies:<\/p>\n

\u2018In order to pay the mortgage each month you need to know everything about the latest changes in social media algorithm, what hosting companies are the best and be able to code; it\u2019s not just a job about making pretty stuff. I would love people to stop asking to pay me in craft materials \u2013 at risk of sounding rude, I have more paints and paper than the average craft store!\u2019<\/p>\n

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The Vuelio Database<\/a> lists thousands of bloggers, and other influencers from the worlds of media and politics including journalists, editors, MPs and their SpAds. Each listing includes a detailed profile, with pitch tips and PR preferences, to help you make the right relationships in the right ways.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Vuelio talks to bloggers, vloggers and \u2018influencers\u2019 a lot (which means we know most of them don\u2019t call themselves \u2018influencer\u2019). We publish spotlights and, as part of these, we get amazing insight into the blogger\/PR relationship \u2013 what works, what doesn\u2019t and what it takes to be successful. <\/p>\n","protected":false},"author":423,"featured_media":114052,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[7365,7272,4038,6980,7238],"tags":[],"_links":{"self":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/114049"}],"collection":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/users\/423"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/comments?post=114049"}],"version-history":[{"count":3,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/114049\/revisions"}],"predecessor-version":[{"id":114051,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/114049\/revisions\/114051"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media\/114052"}],"wp:attachment":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media?parent=114049"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/categories?post=114049"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/tags?post=114049"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}