{"id":114874,"date":"2018-05-11T13:19:09","date_gmt":"2018-05-11T13:19:09","guid":{"rendered":"https:\/\/www.vuelio.com\/uk\/?p=114874"},"modified":"2018-05-11T16:03:55","modified_gmt":"2018-05-11T16:03:55","slug":"five-things-leveson-ii-klout-this-is-america-martin-sorrell-and-futureproof","status":"publish","type":"post","link":"https:\/\/www.vuelio.com\/uk\/blog\/five-things-leveson-ii-klout-this-is-america-martin-sorrell-and-futureproof\/","title":{"rendered":"Five Things: Leveson II, Klout, This is America, Martin Sorrell and #FuturePRoof"},"content":{"rendered":"

This week\u2019s Five Things includes the demise of Leveson II and Klout, Childish Gambino\u2019s This is America, the return of Sorrell and the launch #FuturePRoof.<\/strong><\/p>\n

1. Leveson II \u2013 the sequel that refuses to start<\/span><\/strong><\/p>\n

\"Lord
\n<\/strong>Leveson II, the second part of the Leveson Inquiry, was already stopped by culture secretary Matt Hancock (\u201cAre you on Matt Hancock?\u201d), at the beginning of March<\/a>. Now the Government has won a narrow victory against a Labour move to force it to start. Ed Miliband tabled the amendment to the Government\u2019s data protection bill but it was narrowly defeated by 304 votes to 295.<\/p>\n

Ed Miliband\u2019s impassioned speech<\/a> highlighted David Cameron\u2019s previous promise for Leveson II to be carried out. Refusing to give way to other MPs, he also said it was a matter of honour for all politicians and asked the Government, \u2018How dare you?\u2019. Hancock responded<\/a>: \u2018The choice isn\u2019t between doing something, and nothing. It is between doing something, and something better.\u2019<\/p>\n

Following the defeat, Tom Watson chose not to push for a vote on section 40, which in part would have required publishers to pay legal costs of both parties in disputes no matter what the outcome. This is clearly flawed as both Leveson-backed IMPRESS and press-made IPSO already allow for low-cost resolution.<\/p>\n

There\u2019s already suggestions the Lords will push the amendment back to the Commons for a second vote as the first was so close. We might not have seen the last of Leveson yet.<\/p>\n

 <\/p>\n

2. Out of Klout<\/strong><\/span><\/p>\n

\"Klout<\/p>\n

What\u2019s your Klout?* Is a question that many people working in social media asked each other seven years ago, but recently your Klout score has gone the way of your follower count on Google Plus. One of the most popular ways of measuring influence online, Klout was founded in 2009 by Joe Fernandez, who apparently built it to get a job at Twitter. It was bought by a private company, Lithium, in 2014 for $200m and on 25 May it will be no more.<\/p>\n

25 May, I hear you say, isn\u2019t that date significant for another reason? Why, yes. But amazingly, Lithium failed to mention the GDPR as a factor in Klout\u2019s demise in the official statement<\/a>. Apparently, Klout no longer meets Lithium\u2019s long-term strategy.<\/p>\n

Incidentally, Klout has been used as one of the many metrics that makes up the Vuelio Influencer Score, but thankfully we use such a broad range of complex tools that the loss of Klout will not have a detrimental effect on our unique measurement. You can read more about our influencer rating here<\/a>.<\/p>\n

Klout, on its own, has been criticised over the years for its algorithm which has, on occasion, rewarded questionable people with more influence than others. The secrets of the algorithm may have been forced into the open by the GDPR, but now we\u2019ll never know.<\/p>\n

 <\/p>\n

3. This is America<\/strong><\/span><\/p>\n

\"This<\/p>\n

It\u2019s hard to know where to begin with Childish Gambino\u2019s (aka Donald Glover) latest release, This is America. To call it a song is insufficient; the music and lyrics are powerful but that power pales into insignificance when compared to the video:<\/p>\n