{"id":114895,"date":"2018-05-14T11:07:53","date_gmt":"2018-05-14T11:07:53","guid":{"rendered":"https:\/\/www.vuelio.com\/uk\/?p=114895"},"modified":"2018-05-14T13:09:32","modified_gmt":"2018-05-14T13:09:32","slug":"4-instagram-lessons-from-the-conservatives","status":"publish","type":"post","link":"https:\/\/www.vuelio.com\/uk\/blog\/4-instagram-lessons-from-the-conservatives\/","title":{"rendered":"4 Instagram lessons from the Conservatives"},"content":{"rendered":"

Last week it was revealed that Conservative MPs had been briefed on their use of Instagram. A comprehensive presentation covers everything from downloading the app to specific dos and don\u2019ts, but what can this guide teach the PR industry?<\/strong><\/p>\n

Published by the BBC<\/a>, the guide is obviously quite simple in places (MP friendly) but there are key lessons that are always worth reminding ourselves of. Not only does Instagram have a \u2018younger audience\u2019, an obvious attraction for the Conservatives, but it also gives a chance to show \u2018you are a real person who people can relate to or be inspired by\u2019.<\/p>\n

1. Context<\/strong><\/span>
\nOne such \u2018real person\u2019 is defence secretary Gavin Williamson (of \u2018Russia should go away, it should shut up\u2019 fame), who was an early adopter of Instagram. He appears twice under the section \u2018Good examples: people\u2019 section, showing both \u2018to-camera smiling shots\u2019 and \u2018context seen in the photos\u2019 at an event.<\/p>\n

Context is vital for any photo posts and the more that can be squeezed into the picture, the less work your caption has to do. Captions are much less likely to be seen let alone read, so for Instagram, the picture MUST paint a thousand words. Bear that in mind when creating a post, you may understand what event you\u2019re at because you\u2019re there, but if it isn\u2019t obvious in the picture, the post won\u2019t succeed.<\/p>\n

2. Be playful<\/strong><\/span>
\nAnother \u2018Good examples\u2019 section but this time for objects. The presentation uses Sam Gyimah\u2019s Christmas post as an example of how to create \u2018unique content\u2019 that\u2019s \u2018playful\u2019:<\/p>\n

\n
\n
<\/div>\n

Christmas red box just arrived. Not quite what I asked Santa for #christmastime #christmas #christmasholidays #instagood #insta<\/a><\/p>\n

A post shared by Sam Gyimah<\/a> (@samgyimahmp) on