{"id":115290,"date":"2018-05-31T13:44:23","date_gmt":"2018-05-31T13:44:23","guid":{"rendered":"https:\/\/www.vuelio.com\/uk\/?p=115290"},"modified":"2018-05-31T13:44:23","modified_gmt":"2018-05-31T13:44:23","slug":"gdpr-vs-usa","status":"publish","type":"post","link":"https:\/\/www.vuelio.com\/uk\/blog\/gdpr-vs-usa\/","title":{"rendered":"GDPR vs USA"},"content":{"rendered":"

The GDPR is finally here (hooray!). The new data privacy regulation that covers EU citizens (and, yes, those in the UK even after it leaves), is now in force across Europe. Designed to give more control to individuals over how their data is collected and processed, the GDPR has been a hot topic for months in the UK, but seems to have caught some in the US by surprise.<\/strong><\/p>\n

Here at Vuelio, we\u2019ve embraced the General Data Protection Regulation and have done everything we can to prepare our users and the communications industry for the biggest data protection upheaval in 20 years. Not only did we publish<\/a> white papers, guides and Q&As, spoke at events and hosted a webinar, we also upgraded our software to cater to the industry\u2019s needs.<\/p>\n

Unfortunately, it seems not everyone was so prepared. Even though the GDPR has been on the horizon for years, many businesses have clearly been caught without a plan, including large corporations on the other side of the pond.<\/p>\n

\"LA<\/p>\n

Publisher Tronc\u2019s papers, including the LA Times and Chicago Tribune, now all carry the same message on their websites to European visitors, denying access. This appears to have irritated Andrea Jelinek, head of the EU\u2019s Data Protection Board, who said in an email to Bloomberg<\/a>: \u2018GDPR didn\u2019t just fall from heaven. Everyone had plenty of time to prepare.\u2019<\/p>\n

As reported by the Columbia Journalism Review<\/a> (CJR), other US news sites have approached the GDPR issue in a different way. USA Today, for example, has stripped away most of its ad-related software; while the US version is over 5MB and has over 800 ad-related requests in the website\u2019s code, the EU version is less than half a megabyte and contains no third-party content at all. CJR believes this will impact publishers who are already struggling with digital revenues, which rely on ad tracking software.<\/p>\n

It\u2019s not just publishers. Wilbur Ross, US Commerce Secretary, has spoken out against the GDPR, suggesting it would make EU trade with any other nation much harder. Writing in the Financial Times<\/a>, Ross said: \u2018As currently envisioned, GDPR\u2019s implementation could significantly interrupt transatlantic co-operation and create unnecessary barriers to trade, not only for the US, but for everyone outside the EU.\u2019<\/p>\n

Ross also expresses concern about governmental cooperation, claiming the GDPR has created \u2018unclear legal obligations\u2019 and that the US Government does not have \u2018a clear understanding of what is required to comply\u2019. He obviously hasn\u2019t read our white paper, The GDPR Made Simple<\/a>.<\/p>\n

Silicon Valley, responsible for a large slice of Europe\u2019s digital services, is no doubt lobbying the US Government to do what it can to relax laws, but it\u2019s hard to see what ground can be made (especially as the EU has been preparing for the regulation since 2016).<\/p>\n

That Google and Facebook were both reported for breaching the GDPR<\/a> on 25 May was inevitable, but it\u2019s made the US situation much more desperate. Both companies claim they have spent months preparing and believe they are compliant (Mark Zuckerberg also recently said<\/a> the company believes in the rules and are rolling them out globally), but with potential fines reaching up to 4% of turnover, which in Google\u2019s case would equate to nearly $4.5bn, if they\u2019re wrong then the consequences will be devastating (for Google).<\/p>\n

The GDPR is here to stay, and for those that have prepared, it’s a manageable addition to data privacy laws. But for whole nations, including the US, it\u2019s now become a blockage that has the potential to change the face of global digital services forever.<\/p>\n

Need help with GDPR compliance? Vuelio is here to help \u2013 find out more<\/a>.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Designed to give more control to individuals over how their data is collected and processed, the GDPR has been a hot topic for months in the UK, but seems to have caught some in the US by surprise. <\/p>\n","protected":false},"author":423,"featured_media":115292,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[7365,7372,7272],"tags":[],"_links":{"self":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/115290"}],"collection":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/users\/423"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/comments?post=115290"}],"version-history":[{"count":3,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/115290\/revisions"}],"predecessor-version":[{"id":115294,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/115290\/revisions\/115294"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media\/115292"}],"wp:attachment":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media?parent=115290"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/categories?post=115290"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/tags?post=115290"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}