{"id":115841,"date":"2018-06-20T10:30:07","date_gmt":"2018-06-20T09:30:07","guid":{"rendered":"https:\/\/www.vuelio.com\/uk\/?p=115841"},"modified":"2018-06-20T12:58:13","modified_gmt":"2018-06-20T11:58:13","slug":"beauty-blogging-with-the-award-winning-hayley-hall","status":"publish","type":"post","link":"https:\/\/www.vuelio.com\/uk\/blog\/beauty-blogging-with-the-award-winning-hayley-hall\/","title":{"rendered":"Beauty blogging with the award-winning Hayley Hall"},"content":{"rendered":"

Hayley Hall<\/a>, the artist formerly known as London Beauty Queen, has been once again ranked as one of the top beauty bloggers in the UK<\/a>. A leading member of the beauty blogging world for many years now, Hayley has twice won Best Beauty Blog at the Vuelio Blog Awards<\/a>. Having relaunched her blog<\/a>, including its now eponymous title, to reflect the change in her content, Hayley is going from strength to strength and remains a key figure in the industry. <\/strong><\/p>\n

We spoke to Hayley about being unique, the next big trends in beauty and working with PRs on long-term objectives. <\/strong><\/p>\n

What makes your blog unique?\u00a0<\/span> <\/strong>
\nMy tone of voice and the topics I cover; I try to be a ‘friend’ to my readers and talk to them just as I would in real life, giving them recommendations but also discussing the same topics that you probably would with your mates over a glass of wine. I’m not afraid of tackling taboo subjects and I like to be able to celebrate women that don’t fit into a societal size ‘normal’ too \u2013 people are very much sick of seeing carbon copies, so I hope to be able to offer a refreshing outlook and approach.<\/p>\n

How has your blog changed from when you first started to now?<\/strong><\/span>
\nIt’s changed completely. When I started it was all about what was new and what I was trying, whereas now it’s a wholehearted overview of everything in my life \u2013 the products I’m loving, what I’m wearing, where I’m going and what I’m thinking. Not only is my content a lot sleeker, but there’s a lot more of ‘me’.<\/p>\n

\"London<\/p>\n

What is the biggest trend in the beauty world right now?<\/strong> <\/span>
\nPersonalisation \u2013 consumers want products to address their specific and changing needs, rather than being told they have to fit into three or four boxes.<\/p>\n

What will the next big thing in beauty be?<\/strong> <\/span>
\nNew skincare textures; we’ve been seeing a move away from creams for a long time, but I think we’ll start seeing more water-like textures and lightweight products that deliver big.<\/p>\n

How do you split content between text\/video\/audio?<\/strong> <\/span>
\nIt’s 99% text and imagery. I’m not huge on video, although I do have a podcast which is fun to manage.<\/p>\n

What\u2019s your favourite beauty brand?<\/strong> <\/span>
\nIt changes all the time \u2013 I wouldn’t be a good blogger if I had one I was biased towards!<\/p>\n

How important are PR trips to your blog?<\/strong> <\/span>
\nThey’re great, but not essential, and they have to be relevant. It’s often fab to be able to fully immerse yourself in a brand or launch and get to really know it to ensure a long-term relationship, but they don’t guarantee anything. They should always be well executed and the objective long-term.<\/p>\n

Do bloggers need their own association like other industries have?<\/strong> <\/span>
\nI think it would be incredibly helpful, but a nightmare to manage. As it increases I do think some kind of regulatory body would be great, or some place to get all the advice and support you need.<\/p>\n

What should PRs know about you?<\/strong> <\/span>
\nThat I need to feel important, ha! I need to know that you value my time and energy and that you’re interested in nurturing a long-term relationship, not out to just land as much coverage as you can. It’s transparent and, in a lot of cases, disrespectful of the skill we offer as content creators.<\/p>\n

\"Reach-the-right-influencers-with-the-Vuelio-media-database\"
\n<\/a><\/p>\n

What are the best campaigns you\u2019ve been part of?<\/strong> <\/span>
\nThe ones that have offered me freedom to execute the objectives how I see fit, and the ones that offer more than just a single piece of content; brands I’ve loved working with have included Boots, Simply Be, Palmers, Philips and Aveeno.<\/p>\n

What other blogs do you read?<\/strong> <\/span>
\nTons, but I’m always on the look out for new talent to follow. The interesting thing about blogging is that it’s never the end \u2013 it’s only just the beginning.<\/p>\n

Hayley Hall and her blog, Hayley Hall, are both listings\u00a0on the\u00a0Vuelio Influencer Database<\/a>\u00a0along with thousands of other bloggers, vloggers, journalists and opportunities.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Hayley Hall is a leading member of the beauty blogging world. We spoke to Hayley about being unique, the next big trends in beauty and working with PRs on long-term objectives. <\/p>\n","protected":false},"author":312,"featured_media":115843,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[7365,7272,4038,6980],"tags":[],"_links":{"self":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/115841"}],"collection":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/users\/312"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/comments?post=115841"}],"version-history":[{"count":2,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/115841\/revisions"}],"predecessor-version":[{"id":115855,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/115841\/revisions\/115855"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media\/115843"}],"wp:attachment":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media?parent=115841"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/categories?post=115841"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/tags?post=115841"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}