{"id":115976,"date":"2018-06-25T11:09:59","date_gmt":"2018-06-25T10:09:59","guid":{"rendered":"https:\/\/www.vuelio.com\/uk\/?p=115976"},"modified":"2018-06-25T11:09:59","modified_gmt":"2018-06-25T10:09:59","slug":"6-pr-goals-for-a-winning-90-minutes","status":"publish","type":"post","link":"https:\/\/www.vuelio.com\/uk\/blog\/6-pr-goals-for-a-winning-90-minutes\/","title":{"rendered":"6 PR Goals for a winning 90 minutes"},"content":{"rendered":"

Want to go one better than England? Score six quick PR goals in the next 90 minutes AND keep a clean sheet.<\/strong><\/p>\n

1. Research, research, research
\n<\/strong><\/span>No journalist, blogger, member of the public or politician is going to take you seriously if they don\u2019t think you know what you\u2019re talking about. In-house? Take 15 minutes to read the latest news and features on your company\u2019s sector. Agency? If you specialise in a sector, great, take 20 minutes to read about the latest news \u2013 especially anything that\u2019s about your clients. No specialism? Focus on just one area you have important clients in; you can catch up on the others later, tomorrow or next week.<\/p>\n

2. Grow your network
\n<\/strong><\/span>Take 15 minutes to find new contacts that are relevant to your sector. Make sure their bio says they work with comms and check out their latest content to see if it\u2019s a good fit for a future pitch (football or otherwise). If you grow your network by just five people each week, you\u2019ll know an extra 260 people at the end of the year.<\/p>\n

3. Send out a comment
\n<\/strong><\/span>It may be one of the simplest press releases to create, but journalists are always keen to hear from experts to add colour and richness to the news. If you work in sport, you should be all over this after the weekend saw the Queen\u2019s tennis final, Lewis Hamilton\u2019s victory in the French Grand Prix and signs from the World Cup that football possibly IS coming home. If sport\u2019s not your thing, check out the political headlines<\/a>, or any news headlines and see where your management or clients could intelligently add to the news agenda. And check what\u2019s coming up; planned events (whether it\u2019s the World Cup or otherwise) give you time to plan comments in advance.<\/p>\n

Half time
\n<\/strong><\/span>Take a break and have lunch \u2013 you\u2019re only human.<\/p>\n

4. Check out the competition
\n<\/strong><\/span>Don\u2019t make this an obsession; it can be easy to be so focused on your competitors that you lose sight of what you\u2019re doing (and probably doing well). Take 20 minutes to run through your competitor monitoring, see what\u2019s being said, and check if they\u2019re controlling the conversation or if the conversation is controlling them. Staying on top of the competition is a great way to benchmark your own brand, spot opportunities and avoid abject failures.<\/p>\n

5. Prove your worth
\n<\/strong><\/span>How often do we hear that PR and comms have to prove themselves to get a seat at the table? Why won\u2019t the c-suite take our industry, and its value to their business, seriously? Take 25 minutes to prove your worth by putting together proof of your success, and show how you are meeting your objectives. Maybe you\u2019ve achieved coverage, maybe you\u2019ve got your CEO on TV, maybe sales have increased off the back of a viral campaign, or maybe your business is now the number one in your sector. Whatever it is, measure it and own it.<\/p>\n

6. Call Vuelio \u2013 0203 426 4125
\n<\/strong><\/span>We\u2019re in stoppage time, but that\u2019s okay because it only takes one minute to call Vuelio and get the software you need to achieve your goals. Want a database of amazing media and political contacts, with detailed bios to help you target them? No problem. Need a distribution service that targets your network and includes special features so you are GDPR compliant? Easy. How about monitoring that keeps track of your sector, your company and your competition so you know what\u2019s being said and by whom? Certainly. And high-level analysis, showing levels of coverage and campaign success, with beautiful reports and presentations that can be shared with a simple link? Naturally.<\/p>\n

Vuelio has everything you need to make your life easy and takes the pressure out of the game. Whether it\u2019s our Influencer Database, News Distribution or Canvas \u2013 Vuelio\u2019s integrated software is in your starting XI so you know you\u2019re guaranteed a win.<\/p>\n","protected":false},"excerpt":{"rendered":"

Want to go one better than England? Score six quick PR goals in the next 90 minutes, AND keep a clean sheet.<\/p>\n","protected":false},"author":423,"featured_media":115977,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[7365,350,7272,7238],"tags":[],"_links":{"self":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/115976"}],"collection":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/users\/423"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/comments?post=115976"}],"version-history":[{"count":2,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/115976\/revisions"}],"predecessor-version":[{"id":115979,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/115976\/revisions\/115979"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media\/115977"}],"wp:attachment":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media?parent=115976"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/categories?post=115976"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/tags?post=115976"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}