{"id":117124,"date":"2018-08-21T13:13:12","date_gmt":"2018-08-21T12:13:12","guid":{"rendered":"https:\/\/www.vuelio.com\/uk\/?p=117124"},"modified":"2018-08-21T13:13:12","modified_gmt":"2018-08-21T12:13:12","slug":"4-simple-steps-for-writing-a-killer-press-release","status":"publish","type":"post","link":"https:\/\/www.vuelio.com\/uk\/blog\/4-simple-steps-for-writing-a-killer-press-release\/","title":{"rendered":"4 Simple Steps for Writing a Killer Press Release"},"content":{"rendered":"<p><strong>Despite the rise of digital and social media, the basic principles of a press release still hold true more than 100 years after the first PR communication was composed.<\/strong><\/p>\n<p>In our latest guide, <strong><a href=\"https:\/\/www.vuelio.com\/uk\/resources\/white-papers\/press-release-blueprint\/\" target=\"_blank\" rel=\"noopener\">The Press Release Blueprint<\/a><\/strong>, we outline the four essential steps that you should take every time your write a press release in order to gain coverage and get results.<\/p>\n<p>Stephen Waddington, industry influencer, blogger and partner and chief engagement officer at Ketchum, believes there are good reasons why the press release has endured in a changing media communications landscape. He said: \u2018The reason press releases continue to be used despite a multitude of alternative formats is that they are well understood by organisations. It\u2019s a common format, created through a process of iteration and approval, for communication with external publics. Everyone knows how they work.\u2019<\/p>\n<p>As the first step in our guide is to get to the point, we\u2019ll keep you no longer. Download the guide <a href=\"https:\/\/www.vuelio.com\/uk\/resources\/white-papers\/press-release-blueprint\/\" target=\"_blank\" rel=\"noopener\">here<\/a>, and start writing the best press releases of your career.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Despite the rise of digital and social media, the basic principles of a press release still hold true more than 100 years after the first PR communication was composed.<\/p>\n","protected":false},"author":423,"featured_media":117125,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[7365,7272,1109],"tags":[],"_links":{"self":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/117124"}],"collection":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/users\/423"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/comments?post=117124"}],"version-history":[{"count":2,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/117124\/revisions"}],"predecessor-version":[{"id":149040,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/117124\/revisions\/149040"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media\/117125"}],"wp:attachment":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media?parent=117124"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/categories?post=117124"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/tags?post=117124"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}