{"id":117423,"date":"2018-09-03T11:17:21","date_gmt":"2018-09-03T10:17:21","guid":{"rendered":"https:\/\/www.vuelio.com\/uk\/?p=117423"},"modified":"2018-09-03T11:25:47","modified_gmt":"2018-09-03T10:25:47","slug":"what-pr-did-on-its-holidays-6-inspirational-campaigns-from-the-summer","status":"publish","type":"post","link":"https:\/\/www.vuelio.com\/uk\/blog\/what-pr-did-on-its-holidays-6-inspirational-campaigns-from-the-summer\/","title":{"rendered":"What PR did on its holidays \u2013 6 inspirational campaigns from the summer"},"content":{"rendered":"<p><strong>Summer is over, the <a href=\"https:\/\/www.standard.co.uk\/news\/uk\/harry-potter-fans-descend-on-kings-cross-for-back-to-hogwarts-day-a3925281.html\" target=\"_blank\" rel=\"noopener\">Hogwarts Express has departed Platform 9<sup>3\/4<\/sup><\/a> and it\u2019s time to go back to school. But getting back into the swing of things can be daunting after the holidays, and it is often difficult to find the inspiration for an excellent end to the year.<\/strong><\/p>\n<p>Not everyone was on holiday this summer and many PRs have been truly outstanding while creating brilliant campaigns. We\u2019ve rounded up 6 of the best to give you the inspiration you need to have a killer year.<\/p>\n<p><span style=\"font-size: 20px;\"><strong>1. The celebrity campaign \u2013 Snickers and Elton John<br \/>\n<\/strong><\/span>Snickers has bagged one of the biggest names in pop (ever) as part of its \u2018You\u2019re not you when you\u2019re hungry\u2019 campaign. The video features Elton John in a rap battle, singing his own song, until he eats a Snickers and turns back into the rapper he actually is. It\u2019s simple, it\u2019s consistent with the existing campaign and it\u2019s quite funny. The agency is AMV BBDO \u2013 check out the video below:<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/QO2qHuEs80Q\" width=\"760\" height=\"427\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-size: 20px;\"><strong>2. The reactive campaign \u2013 Kit Kat\u2019s proposal<br \/>\n<\/strong><\/span>Back in June, Kit Kat inadvertently became the subject of a viral tweet:<\/p>\n<blockquote class=\"twitter-tweet\" data-lang=\"en-gb\">\n<p dir=\"ltr\" lang=\"en\">\u201cI don\u2019t think I\u2019ve ever had a Kit Kat before,\u201d my boyfriend remarks before doing THIS <a href=\"https:\/\/t.co\/UQbuD3Etpg\">pic.twitter.com\/UQbuD3Etpg<\/a><\/p>\n<p>\u2014 Haley Byrd (@byrdinator) <a href=\"https:\/\/twitter.com\/byrdinator\/status\/1002342416416899072?ref_src=twsrc%5Etfw\">1 June 2018<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>Kit Kat \u2013 and its agencies Ketchum and Anomoly \u2013 got in touch with the boyfriend and together they planned a Kit Kat-themed marriage proposal using a custom-made Kit Kat ring box. Thankfully, #SheSaidYes, and the campaign was completed less than a month after the original tweet:<\/p>\n<blockquote class=\"twitter-tweet\" data-lang=\"en-gb\">\n<p dir=\"ltr\" lang=\"en\">Wondering how <a href=\"https:\/\/twitter.com\/EvanWilt_?ref_src=twsrc%5Etfw\">@EvanWilt_<\/a> popped the question to <a href=\"https:\/\/twitter.com\/byrdinator?ref_src=twsrc%5Etfw\">@byrdinator<\/a> in a Kit Kat? From 3D printing to a lil Kit Kat magic, we were happy to give him a break and help with his proposal! Congrats again you two \u2764\ufe0f?? <a href=\"https:\/\/t.co\/qzOxvHGZm8\">pic.twitter.com\/qzOxvHGZm8<\/a><\/p>\n<p>\u2014 Kit Kat (@KitKat_US) <a href=\"https:\/\/twitter.com\/KitKat_US\/status\/1014547461036273665?ref_src=twsrc%5Etfw\">4 July 2018<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>&nbsp;<\/p>\n<p><strong><span style=\"font-size: 20px;\">3. The undercover campaign \u2013 Will Smith, JUST water and Boots<\/span><br \/>\n<\/strong>Will Smith working in Boots. No, really. Will Smith dressed as a Boots employee and promoted his son\u2019s JUST water brand in the Westfield branch. The campaign generated a heap of public attention within the shopping centre and an amazing video.<\/p>\n<p>Boots has partnered with the eco-friendly water brand for its UK rollout and benefitted hugely from the celebrity connection. Obviously, this campaign is easier if your dad is one of the most famous actors on the planet.<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/AwtgB79Q27M\" width=\"760\" height=\"427\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-size: 20px;\"><strong>4. The stunt \u2013 NOW TV\u2019s #JurassicJeff<br \/>\n<\/strong><\/span>This campaign was fairly basic in its creation and execution but, as is always the way with communications, simple is best. NOW TV placed a giant statue of seductive Jeff Goldblum next to Tower Bridge to celebrate 25 years of Jurassic Park. The oversized model hit social media during a quiet news spell and managed to generate lots of coverage in the mainstream press. Not bad considering NOW TV were just promoting the fact they stream the film:<\/p>\n<blockquote class=\"twitter-tweet\" data-lang=\"en-gb\">\n<p dir=\"ltr\" lang=\"en\">25 years ago, Jurassic Park (and one of the best moments in movie history) was born ??<\/p>\n<p>A quarter of a century later, we introduce you to <a href=\"https:\/\/twitter.com\/hashtag\/JurassicJeff?src=hash&amp;ref_src=twsrc%5Etfw\">#JurassicJeff<\/a> ??<a href=\"https:\/\/twitter.com\/hashtag\/JurassicPark?src=hash&amp;ref_src=twsrc%5Etfw\">#JurassicPark<\/a> <a href=\"https:\/\/t.co\/8yFZY5AtCU\">pic.twitter.com\/8yFZY5AtCU<\/a><\/p>\n<p>\u2014 NOW TV (@NOWTV) <a href=\"https:\/\/twitter.com\/NOWTV\/status\/1019526810697191425?ref_src=twsrc%5Etfw\">18 July 2018<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-size: 20px;\"><strong>5. The print campaign \u2013 Stabilo\u2019s highlighters<br \/>\n<\/strong><\/span>Print campaigns sometimes trend on social media for all the wrong reasons, but Stabilo\u2019s \u2018Highlight the remarkable\u2019 campaign went viral for all the right ones. The simple campaign displayed historical photos with a yellow highlighter picking out a significant woman from a massive human achievement. The campaign hit all the right buttons, championing amazing women from history who are so often overlooked, while showing the simplicity of its product. The agency was DDB Germany, and the ads can be seen on <a href=\"https:\/\/www.prexamples.com\/2018\/07\/stabilo-boss-challenge-our-conception-of-history-with-highlight-the-remarkable-campaign\/\" target=\"_blank\" rel=\"noopener\">PR Examples<\/a>.<\/p>\n<blockquote class=\"twitter-tweet\" data-lang=\"en-gb\">\n<p dir=\"ltr\" lang=\"en\">Highlight the Remarkable.<br \/>\nBrand ad of the week has to go to Stabilo.<br \/>\nBeautiful work from our sisters <a href=\"https:\/\/twitter.com\/DDB_Worldwide?ref_src=twsrc%5Etfw\">@DDB_Worldwide<\/a>, honouring women who changed the world. <a href=\"https:\/\/t.co\/vsDuL2SSNe\">pic.twitter.com\/vsDuL2SSNe<\/a><\/p>\n<p>\u2014 Rebecca Robins (@robins_rebecca) <a href=\"https:\/\/twitter.com\/robins_rebecca\/status\/1015242324677398529?ref_src=twsrc%5Etfw\">6 July 2018<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-size: 20px;\"><strong>6. The political statement campaign \u2013 Trump balloon<br \/>\n<\/strong><\/span>The campaign from 13 July already has its own <a href=\"https:\/\/en.wikipedia.org\/wiki\/Donald_Trump_baby_balloon\" target=\"_blank\" rel=\"noopener\">Wikipedia page<\/a>. The \u2018Donald Trump baby balloon\u2019 was flown above Parliament Square to protest the visit of the American president in the UK. Paid for through crowd-funding (raising \u00a316,000) the six-metre tall Trump blimp (Trimp?) drew a massive amount of attention online and in print, extended by the fact it followed the President to Scotland as he took a rare break to play golf.<\/p>\n<p>The balloon upset many who believed it was disrespectful. A group crowd funded \u00a358,182 to create a <a href=\"https:\/\/www.bbc.co.uk\/news\/uk-england-london-45381628\" target=\"_blank\" rel=\"noopener\">Sadiq Khan in a bikini copycat campaign<\/a>, possibly expecting it not to be approved.\u00a0 It was and Sadiq Khan even joked about it, so that campaign fell rather flat.<\/p>\n<p>Whether this is now the new \u2018floating something down the Thames\u2019, remains to be seen.<\/p>\n<blockquote class=\"twitter-tweet\" data-lang=\"en-gb\">\n<p dir=\"ltr\" lang=\"en\">The Crooked Rigged System threw everything it could at Me. But I am the most successful baby at everything I do (unparalleled) &#8211; I told you I would fly and here I am! !! <a href=\"https:\/\/t.co\/1CydN5B0RQ\">pic.twitter.com\/1CydN5B0RQ<\/a><\/p>\n<p>\u2014 Trump Baby (@TrumpBabyUK) <a href=\"https:\/\/twitter.com\/TrumpBabyUK\/status\/1017688529256767488?ref_src=twsrc%5Etfw\">13 July 2018<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>&nbsp;<\/p>\n<p><strong>How are you planning your campaigns? How are you informing the press, measuring your coverage and results, and presenting this to the board? Whether it&#8217;s a PR stunt, political campaign or reactive tweet, Vuelio has everything you need on <a href=\"https:\/\/www.vuelio.com\/uk\/pr-software\/?clid=Blog\" target=\"_blank\" rel=\"noopener\">one platform<\/a>.\u00a0\u00a0<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Summer is over, the Hogwarts Express has departed Platform 9 3\/4 and it\u2019s time to go back to school. But getting back into the swing of things can be daunting after the holidays, and it is often difficult to find the inspiration for an excellent end to the year.<\/p>\n","protected":false},"author":423,"featured_media":117424,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[7365,7272,1109,7238],"tags":[],"_links":{"self":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/117423"}],"collection":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/users\/423"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/comments?post=117423"}],"version-history":[{"count":3,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/117423\/revisions"}],"predecessor-version":[{"id":117427,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/117423\/revisions\/117427"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media\/117424"}],"wp:attachment":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media?parent=117423"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/categories?post=117423"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/tags?post=117423"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}