{"id":118028,"date":"2018-10-02T11:14:37","date_gmt":"2018-10-02T10:14:37","guid":{"rendered":"https:\/\/www.vuelio.com\/uk\/?p=118028"},"modified":"2018-10-02T11:49:50","modified_gmt":"2018-10-02T10:49:50","slug":"how-vuelio-improved-fred-marketings-media-outreach","status":"publish","type":"post","link":"https:\/\/www.vuelio.com\/uk\/blog\/how-vuelio-improved-fred-marketings-media-outreach\/","title":{"rendered":"How Vuelio improved Fred Marketing’s media outreach"},"content":{"rendered":"

Fred Marketing<\/a> is a full-service marketing agency based in Hull. We spoke to Mat Ombler,\u00a0PR Account Manager at Fred, who told us how Vuelio is a ‘blessing’ for the agency’s media outreach, with accurate information in the influencer database and a responsive platform to help prove ROI to clients.\u00a0<\/strong><\/p>\n

Fred Marketing<\/strong><\/span>
\nOne of our core services is PR and we distribute a lot of press releases as a result. We needed access to a database of media contacts that\u2019s regularly updated with useful information to help us tailor any pitches accordingly. We also needed a responsive platform to help us pull coverage reports quickly and efficiently with as much detailed information as possible to show the value of our PR activity to clients. And we wanted to monitor keywords related to our clients and keep an eye on what other businesses in our clients\u2019 sectors are up to.<\/p>\n

The Challenge<\/span>
\n<\/strong>We struggled with our previous media database supplier because the platform was very slow and unresponsive, making it very difficult to search for contacts as well as create and distribute press releases. We also found that contacts on the platform weren\u2019t being regularly updated \u2013\u00a0in one case we discovered a reporter had left the publication we believed he was working at six months ago! Any problems we did report usually took a long time to get a response back to \u2013\u00a0at least two to three working days.<\/p>\n

Since moving to Vuelio we\u2019ve felt more in control of our PR and saved a significant amount of time. The team coded all of our press release templates into HTML, making all of our communications consistent and on-brand, as well as saving us time.<\/p>\n

The Solution<\/span>
\n<\/strong>The initial demo of the product was great and one of the main things that stood out to us was how detailed the information was on individual contacts on the platform. We were also surprised to see an editorial calendar containing feature lists for a variety of different publications, both offline and in print, saving us a lot of time for forward planning.<\/p>\n

The account management and support overall has been fantastic, completely overshadowing our previous supplier. Any problems we do encounter on the platform are quickly resolved within a few hours. We receive a response within the hour for any enquiries we have\u2013\u00a0although it\u2019s usually minutes! Knowing that there\u2019s someone at the other end of the platform who is there to support you really makes a big difference and makes you feel valued. The onboarding process and training process for new staff members here has been fantastic too.<\/p>\n

Benefits and Results<\/span>
\n<\/strong>Finding the right contacts is now much easier than ever before and we no longer feel like we have to cross check every single contact with their social media platforms to ensure they\u2019re still working at the place the platform says they are!<\/p>\n

Because the platform doesn\u2019t crash and works quickly, it\u2019s saved us a lot of valuable time.<\/p>\n

Vuelio is a blessing when it comes to media engagement, providing us with the information we need on who to contact, how to contact them and when to contact them.<\/p><\/blockquote>\n

 <\/p>\n

Find out more about how Vuelio saves clients time and money here<\/a>.\u00a0<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Fred Marketing is a full-service marketing agency based in Hull. We spoke to Mat Ombler,\u00a0PR Account Manager at Fred, who told us how Vuelio is a ‘blessing’ for the agency’s media outreach, with accurate information in the influencer database and a responsive platform to help prove ROI to clients.\u00a0<\/p>\n","protected":false},"author":423,"featured_media":118029,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[7365,7272],"tags":[],"_links":{"self":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/118028"}],"collection":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/users\/423"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/comments?post=118028"}],"version-history":[{"count":3,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/118028\/revisions"}],"predecessor-version":[{"id":118031,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/118028\/revisions\/118031"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media\/118029"}],"wp:attachment":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media?parent=118028"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/categories?post=118028"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/tags?post=118028"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}