{"id":118086,"date":"2018-10-03T12:13:19","date_gmt":"2018-10-03T11:13:19","guid":{"rendered":"https:\/\/www.vuelio.com\/uk\/?p=118086"},"modified":"2018-10-03T12:13:19","modified_gmt":"2018-10-03T11:13:19","slug":"pay-to-play-fake-followers-fraud-and-the-ethics-of-influencer-marketing","status":"publish","type":"post","link":"https:\/\/www.vuelio.com\/uk\/blog\/pay-to-play-fake-followers-fraud-and-the-ethics-of-influencer-marketing\/","title":{"rendered":"Pay to Play: fake followers, fraud and the ethics of influencer marketing"},"content":{"rendered":"

Is your influencer marketing a hit? Or are fake followers plaguing your results?<\/strong><\/p>\n

Ethics in influencer marketing has never been so visible or discussed; just today the issue raised its head again, with Love Island\u2019s Olivia Buckland the latest Instagrammer to have a post banned<\/a> by the ASA for not clearly labelling it as an advert.<\/p>\n

But disclosure is just one problem facing bloggers, vloggers and grammers, and the PRs and brands collaborating with them. There\u2019s also fake followers, paid-for and earned media, and influencer fraud to navigate \u2013 and that\u2019s before you create a killer campaign and measure its success.<\/p>\n

That\u2019s why our next webinar, with special guest Scott Guthrie, is going to guide you through the choppy waters of modern influencer marketing, so you know how to find the right content creators to work with to produce real results.<\/p>\n

Pay to Play – Fake Followers, Fraud and the Ethics of Influencer Marketing<\/em><\/strong><\/a>
\nDate: Wednesday 24 October 2018<\/strong>
\nTime: 11:00 – 11:30 BST<\/strong><\/p>\n

Scott is the former Ketchum digital director \u2013 influencer relations, and now works with brands, agencies and platforms to generate meaningful results from influencer marketing. Scott is also a\u00a0Top 10 UK PR Blogger<\/a>, writing about influencer marketing analysis, insight and best practice guides at\u00a0sabguthrie.info<\/a>.<\/p>\n

Sign up to this webinar to learn:<\/strong><\/a><\/p>\n