{"id":118606,"date":"2018-10-17T09:00:35","date_gmt":"2018-10-17T08:00:35","guid":{"rendered":"https:\/\/www.vuelio.com\/uk\/?p=118606"},"modified":"2018-10-17T14:24:27","modified_gmt":"2018-10-17T13:24:27","slug":"the-cipr-celebrates-70-years-with-platinum","status":"publish","type":"post","link":"https:\/\/www.vuelio.com\/uk\/blog\/the-cipr-celebrates-70-years-with-platinum\/","title":{"rendered":"The CIPR celebrates 70 years with Platinum"},"content":{"rendered":"

Platinum<\/em> is the new book celebrating the 70th anniversary of the CIPR. With 50 thought leaders contributing over 45 chapters, the book is the most compelling argument yet that public relations is a strategic management discipline. <\/strong><\/p>\n

Edited by Stephen Waddington, Platinum<\/em> is the story of the CIPR as told by its volunteer members. From the foundations of PR practice to the emergence of social media, artificial intelligence and automation, the book captures the evolution of both the Institute and the industry.<\/p>\n

The chapters cover five areas of PR \u2013 Performance, Perspective, Potential, Practice and Provocation \u2013 with contributors from a huge variety of backgrounds, both in-house and agency, specialising in all disciplines of public relations.<\/p>\n

It\u2019s tough to pick our highlights in what is a book of highlights, but to name just a few chapters, there\u2019s the recently appointed CIPR 2019 President-elect Jenni Field on \u2018The impact of internal communication excellence\u2019; Greater Manchester Police\u2019s Amanda Coleman on \u2018Facing up to a modern day crisis\u2019; and next week\u2019s Vuelio webinar guest<\/a> Scott Guthrie on \u2018The business of influence\u2019.<\/p>\n

A foreword from the CBI\u2019s Director-General Carolyn Fairbairn further endorses the book and the PR industry. She writes: \u2018There is currently a disconnect between what businesses do and what people believe. Companies that are not complacent about this challenge understand that it can only be overcome by the right behaviour and by making their contribution to the UK feel real for employees and customers.<\/p>\n

\u2018That means communicating in a way that is genuine and compelling and which resonates with what the public values from business. That is why PR matters.\u2019<\/p>\n

\"Platinum<\/p>\n

The book even includes words from a founder of the CIPR, Professor Tim Traverse-Healy, who reflects on the association’s creation following the war. He writes: \u2018These men had witnessed the miseries of war and, in this brave new world, believed that improved communication was a means of improving cooperation and reducing conflict between groups in society.<\/p>\n

\u2018Their beliefs, their insights, their integrity has fashioned my professional life ever since.\u2019<\/p>\n

Stephen Waddington, who was recently announced<\/a> as the new UK MD of Metia, said: \u2018Platinum<\/em> is a blockbuster of a crowdsourced publishing project that has been 18 months in the creation. It\u2019s a reflection of modern PR practice, a learning and development tool, and a cracking legacy project as the CIPR looks forward to its next 70 years.<\/p>\n

\u2018My thanks to all the members that have given their time to write, edit and review the project. I\u2019m especially appreciative of contributions by CIPR founder and Past President Tim Traverse-Healy and the CBI\u2019s Director-General Carolyn Fairbairn.\u2019<\/p>\n

Current CIPR President Sarah Hall said: \u2018As President I\u2019ve had the privilege of working with the CIPR Board, Council and a whole host of volunteers who continue to give their time to keep the organisation relevant, ambitious and forward-looking.<\/p>\n

\u2018Platinum<\/em> is a wonderful example of how our volunteer members are the best of the best. It tells the CIPR\u2019s story and showcases the role that PR plays in organisational success. I hope that business leaders read it and, like me, appreciate the talent we have in our ranks. Thanks to everyone who has given their time to the project.\u2019<\/p>\n

Find out more information, including how to buy the book here<\/a>. All\u00a0profits\u00a0from\u00a0Platinum\u00a0<\/em>will be donated to\u00a0iprovision<\/a>, the CIPR’s benevolent fund for PR practitioners who’ve fallen on hard times, through illness or other unfortunate circumstances.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Platinum is the new book celebrating the 70th anniversary of the CIPR. With 50 thought leaders contributing over 45 chapters, the book is the most compelling argument yet that public relations is a strategic management discipline.<\/p>\n","protected":false},"author":423,"featured_media":118608,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[7365,7272,1109],"tags":[],"_links":{"self":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/118606"}],"collection":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/users\/423"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/comments?post=118606"}],"version-history":[{"count":3,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/118606\/revisions"}],"predecessor-version":[{"id":118621,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/118606\/revisions\/118621"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media\/118608"}],"wp:attachment":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media?parent=118606"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/categories?post=118606"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/tags?post=118606"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}