{"id":118767,"date":"2018-10-26T11:03:11","date_gmt":"2018-10-26T10:03:11","guid":{"rendered":"https:\/\/www.vuelio.com\/uk\/?p=118767"},"modified":"2018-10-26T11:03:11","modified_gmt":"2018-10-26T10:03:11","slug":"are-you-taking-advantage-of-the-digital-radio-boom","status":"publish","type":"post","link":"https:\/\/www.vuelio.com\/uk\/blog\/are-you-taking-advantage-of-the-digital-radio-boom\/","title":{"rendered":"Are you taking advantage of the digital radio boom?"},"content":{"rendered":"

Radio Joint Audience Research (RAJAR) has released its <\/strong>quarter-three listening report<\/strong><\/a>, which shows that<\/strong> digital listening is at an all-time high. <\/strong><\/p>\n

At the start year, digital listening reached its tipping-point when just over half (50.9%) of radio listeners were tuning in via digital channels. The latest report shows digital channels rise further, with 63% of the population listening each week \u2013 that\u2019s three in five adults.<\/p>\n

Overall, almost 50 million people switched on their favourite radio station each week. This equated to a total average of just over a billion hours listening each week in quarter three.<\/p>\n

Of those, 34 million people selected BBC channels, 51% of those now listening through digital means \u2013 the highest number on record.<\/p>\n

Bob Shennan, Director of BBC Radio and Music<\/a>, said: ‘While millions continue to listen every day we\u2019ve also been reinventing radio to expand our digital offer for the increasing number of online listeners’.<\/p>\n

Digital listening hours across all radio stations has reached 538 million, up 5% year-on-year. Following the increased popularity of smart speakers and the availability of radio apps, listening to radio digitally is extremely accessible.<\/p>\n

This change in listening habits prompted the Government to consider the future of the FM frequency. Reported earlier this year by The Guardian<\/a>, it is proposed that there will be a complete switch-off of major FM radio services in the 2020s.<\/p>\n

For comms professionals, the shift to digital could offer more targeted opportunities to reach your audiences. There are hundreds<\/a> of national and regional radio stations available on DAB devices, which means you can be more selective of channels and still reach large audiences.<\/p>\n

And it\u2019s not just large audiences that make radio an exciting medium. Some 44% of 15-24 year olds and 32% of adults say they follow their favourite presenters and radio stations on social media. People are not just listening to radio but also engaging with it, especially younger audiences.<\/p>\n

Radio is often overlooked when it comes to integrated campaigns or award-winning PR but with 50 million people listening across the UK each week, now is the time to reconsider your strategy.<\/p>\n

Planning a radio PR campaign but lack the right contacts? You need the Vuelio Media Database<\/a>.\u00a0<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Radio Joint Audience Research (RAJAR) has released its quarter-three listening report, which shows that digital listening is at an all-time high.<\/p>\n","protected":false},"author":423,"featured_media":118768,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[7365,7272,3729],"tags":[],"_links":{"self":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/118767"}],"collection":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/users\/423"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/comments?post=118767"}],"version-history":[{"count":2,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/118767\/revisions"}],"predecessor-version":[{"id":118770,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/118767\/revisions\/118770"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media\/118768"}],"wp:attachment":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media?parent=118767"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/categories?post=118767"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/tags?post=118767"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}