{"id":119224,"date":"2018-11-21T15:24:26","date_gmt":"2018-11-21T14:24:26","guid":{"rendered":"https:\/\/www.vuelio.com\/uk\/?p=119224"},"modified":"2018-11-21T15:24:26","modified_gmt":"2018-11-21T14:24:26","slug":"personal-finance-blog-spotlight-skint-dad","status":"publish","type":"post","link":"https:\/\/www.vuelio.com\/uk\/blog\/personal-finance-blog-spotlight-skint-dad\/","title":{"rendered":"Personal finance blog spotlight: Skint Dad"},"content":{"rendered":"

Skint Dad<\/a> is written by husband-and-wife team Ricky and Naomi Willis<\/a>. Sharing tips on saving money and growing wealth, the blog was recently ranked in the Top 10 UK Personal Finance Blogs<\/a>. We caught up with Ricky to find out how the blog has become an accidental business, why\u00a0 making money is as important as saving money and how the pair work collaboratively with PRs. <\/strong><\/p>\n

How has your blog changed over time? <\/strong>\u00a0<\/span>
\nIt\u2019s definitely got more professional. It started off as a hobby blog using a free WordPress theme. We never intended for it to become what it has, and it was an accidental business that now supports both myself and my wife.<\/p>\n

We now look to run Skint Dad as more of a community. We talk with our readers daily and they have a massive impact on how the site is shaped \u2013 it\u2019s no longer just about us sharing how we cut back; we want everyone to be in financially better off.<\/p>\n

How much do you plan your posts in advance?<\/strong> <\/span>
\nWe do, and we don\u2019t. We write a lot of content based on what\u2019s happening in the world of saving money right now, so we never know the next thing that will come our way. However, we do plan and research into longer guides in a lot more depth.<\/p>\n

What\u2019s the biggest takeaway from the Autumn Budget for our personal finances?<\/strong> <\/span>
\nThe rise in the personal allowance will probably make the biggest impact for most people as they\u2019ll see the change directly in their pay packet.<\/p>\n

Is it more important to save money or find new ways to make money?<\/strong> <\/span>
\nIt gets to a point where you\u2019ve saved all you can save, so it\u2019s definitely about looking for ways to increase the amount of money you\u2019ve got coming in.<\/p>\n

How do you work with PRs for the blog?<\/strong> <\/span>
\nMost of the time, PRs and agencies reach out to us about new collaborations via email. We then just take it from there to see what they are looking to achieve and how we can work with them to meet their targets. It\u2019s important for us that it fits with our core values and works for both parties.<\/p>\n

What campaigns have you collaborated on that were really good?<\/strong> <\/span>
\nWe\u2019ve worked with many different brands, from supermarkets to banks, on many different campaigns; not just producing content, but also video and supporting with media campaigns beyond the blog.<\/p>\n

What\u2019s best practice for when PRs contact you?<\/strong> <\/span>
\nI\u2019m not sure there\u2019s a one size fits all approach. It\u2019s helpful that they read our blog and know a bit about us before approaching us with an idea that might not fit. However, that doesn\u2019t mean we can\u2019t look to brainstorm some ideas that may work.<\/p>\n

I think, sometimes, PRs can just reach out hoping to get what they want, whereas we look to see if it will work for our audience too.<\/p>\n

It\u2019s not that we want to be overly picky, we just want to collaborate on things that will be genuinely useful to the readers and we believe in as well.<\/p>\n

Do you think bloggers should have their own industry association?<\/strong><\/span>
\nI can\u2019t see it working in the short term. There are so many different niches that nothing could really be settled. There are a number of blogging networks set up already if someone wanted to be part of a wider group.<\/p>\n

Personally, I could see an association costing bloggers money to join, to get a newsletter once a month, but there would be little overall value.<\/p>\n

I\u2019m happy to be proved wrong.<\/p>\n

What other blogs do you read?<\/strong> <\/span>
\nI rarely read other blogs in our niche, to be honest, but do sometimes take a look at more technical sites like Search Engine Round Table<\/a> and Moz<\/a> to keep up with the fluctuations in the Google Algorithm.<\/p>\n

\"Reach-the-right-influencers-with-the-Vuelio-media-database\"<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Skint Dad is written by husband-and-wife team Ricky and Naomi Willis. Sharing tips on saving money and growing wealth, the blog was recently ranked in the Top 10 UK Personal Finance Blogs. We caught up with Ricky to find out how the blog has become an accidental business, why\u00a0 making money is as important as saving money and how the pair work collaboratively with PRs.<\/p>\n","protected":false},"author":312,"featured_media":119226,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[7365,7272,1109,6980],"tags":[],"_links":{"self":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/119224"}],"collection":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/users\/312"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/comments?post=119224"}],"version-history":[{"count":2,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/119224\/revisions"}],"predecessor-version":[{"id":119241,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/119224\/revisions\/119241"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media\/119226"}],"wp:attachment":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media?parent=119224"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/categories?post=119224"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/tags?post=119224"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}