{"id":120191,"date":"2019-01-16T13:25:18","date_gmt":"2019-01-16T12:25:18","guid":{"rendered":"https:\/\/www.vuelio.com\/uk\/?p=120191"},"modified":"2019-01-17T13:51:58","modified_gmt":"2019-01-17T12:51:58","slug":"how-to-hire-pr-professionals-and-agencies","status":"publish","type":"post","link":"https:\/\/www.vuelio.com\/uk\/blog\/how-to-hire-pr-professionals-and-agencies\/","title":{"rendered":"How to hire PR professionals and agencies"},"content":{"rendered":"<p><strong>The CIPR has launched the Client Advisor Service to guide businesses through the process of hiring public relations support. Whether it\u2019s for in-house PR staff or external PR agencies and independent practitioners, the new Service will connect businesses with experienced CIPR Client Advisors.<\/strong><\/p>\n<p>The Advisors are all Chartered PR Professionals and will help businesses identify their needs and provide a range of support from preparing job descriptions and briefs to joining interviews and pitch panels.<\/p>\n<p>The Service\u00a0will be launched\u00a0at MHP Communications on 24 January, where CIPR President, Emma Leech, will set\u00a0out her vision for the CIPR in 2019.\u00a0You can register to attend <a href=\"https:\/\/www.eventbrite.co.uk\/e\/ciprs-client-advisor-service-guides-launch-tickets-54601465453\" target=\"_blank\" rel=\"noopener\">online<\/a>.<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/muCgOs7i1bU\" width=\"760\" height=\"427\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>The CIPR has also launched two new guides, designed to further support businesses looking to recruit PR staff or hire the right PR agency.<\/p>\n<p><span style=\"font-size: 20px;\"><strong>In-house roles<\/strong><\/span><br \/>\n<strong><a href=\"https:\/\/issuu.com\/charteredinstituteofpr\/docs\/cipr_recruitment_guide_2018?e=35763234\/66066456\" target=\"_blank\" rel=\"noopener\">Recruiting for public relations roles<\/a><\/strong> offers information and advice for individuals and businesses seeking to recruit for PR roles. It covers the whole hiring process from common job titles and typical salaries by both role and experience, to shortlisting and making an offer.<\/p>\n<p>The guide is also a valuable tool for anyone applying for PR roles, as it\u2019s the ultimate guide to what\u2019s required.<\/p>\n<p><span style=\"font-size: 20px;\"><strong>PR agencies and independent practitioners<\/strong><\/span><br \/>\nThe second guide, <a href=\"https:\/\/issuu.com\/charteredinstituteofpr\/docs\/11597_cipr_client_guide_v15?e=35763234\/66164496\" target=\"_blank\" rel=\"noopener\"><strong><span style=\"color: #3366ff;\">A guide to selecting PR agencies and independent practitioners<\/span><\/strong><\/a>, explains what services you can expect to receive from external PRs, how to define what you need and how to select the right people.<\/p>\n<p>The guide provides detailed case studies for different areas of PR including The McOnie Agency\u2019s work on the Ebola outbreak for Arco \u2013 in the \u2018Issues and Crisis Management\u2019 section; Taylor Herring\u2019s Fit Kwik campaign for Kwik Fit \u2013 in the \u2018Special Events, Conferences and Meetings\u2019 section; and MHP\u2019s Drop the Duty campaign for the Wine and Spirit Trade Association &amp; Scotch Whisky Association \u2013 in the \u2018Government Relations and Public Affairs\u2019 section.<\/p>\n<p>Again, the guide is not only vital for businesses trying to work how to pick a PR agency, but also for the agencies and independent practitioners themselves, who can draw inspiration from the detailed selection of successful campaigns.<\/p>\n<p>Emma Leech said: \u2018Reputation has never been more important for businesses and yet public relations is sometimes misunderstood and undervalued by UK PLC. The Client Advisor Service, along with these new guides, aims to change that.<\/p>\n<p>\u2018The Service takes the pain out of hiring PR support and gives businesses peace of mind when recruiting or hiring agencies. Our Client Advisors will work closely with businesses to ensure they get maximum value from their public relations function. This is an exciting and significant step forward for our industry as we continue to assert the strategic value of public relations to the business community.\u2019<\/p>\n<p><strong>Find out more about the <a href=\"https:\/\/www.cipr.co.uk\/content\/cipr-client-advisor-service\" target=\"_blank\" rel=\"noopener\">Client Advisor Service<\/a>.\u00a0<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The CIPR has launched the Client Advisor Service to guide businesses through the process of hiring public relations support.<\/p>\n","protected":false},"author":423,"featured_media":120192,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[7365,7272,1109],"tags":[],"_links":{"self":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/120191"}],"collection":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/users\/423"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/comments?post=120191"}],"version-history":[{"count":3,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/120191\/revisions"}],"predecessor-version":[{"id":120227,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/120191\/revisions\/120227"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media\/120192"}],"wp:attachment":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media?parent=120191"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/categories?post=120191"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/tags?post=120191"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}