{"id":120222,"date":"2019-01-17T11:47:46","date_gmt":"2019-01-17T10:47:46","guid":{"rendered":"https:\/\/www.vuelio.com\/uk\/?p=120222"},"modified":"2019-01-17T11:47:46","modified_gmt":"2019-01-17T10:47:46","slug":"music-blog-spotlight-that-grape-juice","status":"publish","type":"post","link":"https:\/\/www.vuelio.com\/uk\/blog\/music-blog-spotlight-that-grape-juice\/","title":{"rendered":"Music blog spotlight: That Grape Juice"},"content":{"rendered":"

That Grape Juice<\/a> is the number one music blog<\/a> created by Sam Ajilore<\/a>. Now over a decade old, That Grape Juice continues to be at the forefront of urban music and culture, with bases in London and LA. We caught up with Sam to find out what\u2019s on the agenda for 2019, who are the greatest artists of all time and how the blog works with PR. <\/strong><\/p>\n

What are your plans for the blog in 2019?<\/strong><\/span>
\nGrowth! If there’s one thing that’s a guarantee in the digital landscape it’s change. Thankfully, I’ve long approached That Grape Juice as being a \u2018voice\u2019 that can permeate a multitude of platforms. Hence, moving forward, the plan is to make the site’s \u2018voice\u2019 as accessible and omnipresent as possible \u2013 via the web, podcasts, and streaming services.<\/p>\n

How is music changing and does this affect your content?<\/strong><\/span>
\nThe music industry is most definitely in the midst of one its most pronounced eras of change thanks to streaming, which is now the primary means of consumption.<\/p>\n

Because of this, the traditional rulebook has been tossed out of the window and artists have been gifted much more agency over what they release and when they release it.<\/p>\n

This, in turn, has de-emphasised the immediate importance of \u2018the single\u2019 and \u2018the album\u2019 as well as the rigid promo schedules that used to define both. It’s made for a much more interesting arena, one where artists are now framing releases as they<\/em> choose, which is evidenced by the surge in mixtapes, EPs and songs rolled out simply to feed fans.<\/p>\n

As a music news and review platform, it’s resulted in much more content to cover \u2013 with some acts working multiple tracks at the same time. It’s really exciting.<\/p>\n

Who\u2019s your favourite band\/artist?<\/span>
\n<\/strong>I’ve always loved spectacle and performance as much as I have music itself. So, the genesis for me will always be Michael Jackson. More contemporarily though, I’d say Beyonc\u00e9. She pretty much carries the MJ baton for me personally.<\/p>\n

Who\u2019s going to be hot in 2019?<\/strong><\/span>
\nIt’s always tough to call and there’s so many variables. I will say that I’m super excited about Normani (formerly of Fifth Harmony). She’s a dynamite performer and is navigating the solo landscape exquisitely so far. She’s making all the right moves and musically has ample potential.<\/p>\n

On home soil, I’m really enjoying what I’m hearing from rapper Dave. He has a unique perspective and articulates it in a super compelling way.<\/p>\n

Do you play any instruments?<\/strong><\/span>
\nI wish!<\/p>\n

Humbly speaking, I feel I have a fairly good ear for melody. As such, I really hope (at some point in this life!) I can parlay that towards learning the piano.<\/p>\n

What\u2019s the best song ever?<\/span>
\n<\/strong>Wow, this is so hard! And for that reason, I have<\/em> to list at least three. In no particular order:<\/p>\n