{"id":120841,"date":"2019-02-20T11:00:11","date_gmt":"2019-02-20T10:00:11","guid":{"rendered":"https:\/\/www.vuelio.com\/uk\/?p=120841"},"modified":"2019-02-20T14:58:11","modified_gmt":"2019-02-20T13:58:11","slug":"pr-blogger-spotlight-sarah-hall-sarah-hall-consulting","status":"publish","type":"post","link":"https:\/\/www.vuelio.com\/uk\/blog\/pr-blogger-spotlight-sarah-hall-sarah-hall-consulting\/","title":{"rendered":"PR Blogger Spotlight: Sarah Hall, Sarah Hall Consulting"},"content":{"rendered":"

Sarah Hall<\/a> covers a huge range of PR industry subjects on on her Sarah Hall Consulting blog<\/a>. With a breadth of consultancy experience, and as a former President of the CIPR, Sarah brings unique knowledge and advice for anyone in PR. Sarah Hall Consulting is featured on the\u00a0Top 10 UK PR Blogs<\/a>\u00a0and we spoke to Sarah about changes to the industry, her favourite recent campaign and the biggest issue in the industry at the moment.<\/strong><\/p>\n

Wh<\/b>at\u2019s in store for the blog in 2019?<\/b><\/span>
\nThere\u2019ll be more management and leadership content as I look at how organisations can articulate their purpose and improve their performance in order to drive profile and profits. Good reputation hinges on good business so I\u2019ll be talking much more about that.\u00a0<\/span><\/p>\n

How has PR changed since you first got into the industry?<\/b><\/span>
\nPR has radically changed since I started in PR nearly 20 years ago. Much of the entry role has been automated (we\u2019ll see more of this) and the lines between disciplines have blurred. Influencer relations was always a big part of our\u00a0work\u00a0but the paid element has grown exponentially and falls under our remit, whereas it might not have done so before.\u00a0\u00a0<\/span><\/p>\n

How much is Brexit affecting comms in the UK?<\/b><\/span>
\nWhether we like it or not, Brexit offers a great opportunity for strategic PR professionals. Our role is to help organisations navigate change but to do this you need the appropriate training and qualifications. It\u2019s why I\u2019ve been talking about public relations as a management function via\u00a0my\u00a0#FuturePRoof<\/a>\u00a0community and latterly via the CIPR to encourage practitioners to upskill accordingly.\u00a0\u00a0<\/span><\/p>\n

What\u2019s the biggest issue facing the industry (outside of Brexit)?<\/b>
\n<\/span>A huge issue is social mobility in public relations. We talk a lot about diversity and inclusivity but there has been very little change in recent years and the problem is getting increasingly acute. While there are some schemes helping those from more disadvantaged backgrounds to get into PR, there is not much help for those already in employment, which is why I\u2019m setting up a charity called\u00a0Socially Mobile<\/a>\u00a0later this year, which will provide educational grants to help people increase their earning potential. Watch this space!\u00a0<\/span><\/p>\n

Are traditional media outlets losing their importance to the industry?<\/b>
\n<\/span>Traditional media outlets have an important role to play in society (not least in holding power to account) and therefore have an important role for anyone in PR. A healthy eco-system relies on public relations and media working hand-in-hand and I hope together we can find a way to drive a resurgence in regional media, which continues to struggle.\u00a0\u00a0<\/span><\/p>\n

What\u2019s the best campaign of 2019 so far?<\/b>
\n<\/span>Can I cheat and go back to 2018? I\u2019m still obsessed with the Childish Gambino song, ‘This is America’ which drew global attention to racism and gun crime in the US. Brilliantly creative, it\u2019s a cultural phenomenon. We need more campaigns that cut through in this way. Right\u00a0now\u00a0it feels like everything is getting lost in Brexit.\u00a0\u00a0<\/span><\/p>\n

What advice would you give students looking to join the PR industry?<\/b>
\n<\/span>Start with the\u00a0Global Alliance Capability Framework<\/a>. Benchmark yourself against this as you move through your career. Make sure your lecturers and employers are aware of it if they\u2019re not already and remember CPD is a joint responsibility. It\u2019s up to you to focus on your own progression as much as your boss.\u00a0\u00a0\u00a0<\/span><\/p>\n

What\u2019s your best pitch tips for PRs?<\/b><\/span>
\nAlways start with what\u2019s in it for them, whether you\u2019re speaking to a prospective employer, client or journalist.\u00a0\u00a0<\/span><\/p>\n

Do you receive pitches from other PRs looking to work with you in your capacity as a blogger?<\/b>
\n<\/span>Yes, mainly on the #FuturePRoof\u00a0site.\u00a0<\/span><\/p>\n

What other blogs do you read?<\/b>
\n<\/span>Wadds.co.uk<\/a> (a relationship\u00a0break\u00a0up would ensue if I didn\u2019t);\u00a0www.stuartbruce.biz<\/a>;\u00a0www.paulsutton.co<\/a>;\u00a0www.ellaminty.com<\/a>\u00a0and\u00a0www.aura-pr.com<\/a>. To be honest I pick up and read a wide variety of content as it\u2019s served to me on\u00a0Twitter\u00a0so this is only a small reflection.\u00a0\u00a0<\/span><\/p>\n

\u00a0<\/span>
\n\"Reach-the-right-influencers-with-the-Vuelio-media-database\"<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

We spoke to Sarah Hall about changes to the industry, her favourite recent campaign and the biggest issue in the industry at the moment.<\/p>\n","protected":false},"author":312,"featured_media":120847,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[7365,7272,6980],"tags":[],"_links":{"self":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/120841"}],"collection":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/users\/312"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/comments?post=120841"}],"version-history":[{"count":5,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/120841\/revisions"}],"predecessor-version":[{"id":121250,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/120841\/revisions\/121250"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media\/120847"}],"wp:attachment":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media?parent=120841"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/categories?post=120841"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/tags?post=120841"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}