{"id":122246,"date":"2019-04-23T10:44:01","date_gmt":"2019-04-23T09:44:01","guid":{"rendered":"https:\/\/www.vuelio.com\/uk\/?p=122246"},"modified":"2019-04-29T09:38:49","modified_gmt":"2019-04-29T08:38:49","slug":"3-social-media-lessons-from-the-easter-weekend","status":"publish","type":"post","link":"https:\/\/www.vuelio.com\/uk\/blog\/3-social-media-lessons-from-the-easter-weekend\/","title":{"rendered":"3 social media lessons from the Easter weekend"},"content":{"rendered":"<p><strong>We missed Monday PR Club, so for one week only we present <em>Tuesday<\/em> PR Club, with three very different examples of social media success and lessons for PRs from Twitter. \u00a0<\/strong><\/p>\n<p><span style=\"font-size: 20px;\"><strong>1. Innocent\u2019s Blue Drink<\/strong><\/span><\/p>\n<blockquote class=\"twitter-tweet\" data-lang=\"en\">\n<p dir=\"ltr\" lang=\"en\">We\u2019ve made a new drink. It\u2019s blue. It\u2019s tasty. It\u2019s blue. It\u2019s good for you. It\u2019s blue. It\u2019s made from apple, lime, guava, and coconut water. It&#8217;s blue. It\u2019s boosted with vitamins. It\u2019s blue. It&#8217;s the perfect subject for a Venn diagram.<\/p>\n<p>Did we mention it&#8217;s blue? <a href=\"https:\/\/t.co\/7T4QFZlWGm\">pic.twitter.com\/7T4QFZlWGm<\/a><\/p>\n<p>\u2014 innocent drinks (@innocent) <a href=\"https:\/\/twitter.com\/innocent\/status\/1118774915254165504?ref_src=twsrc%5Etfw\">April 18, 2019<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>Over 10K likes and thousands of retweets and replies, Innocent is rocking wilful denial and baiting Twitter users into engagement. The company\u2019s new drink, which is green, is called Bolt from the Blue and the drinks maker is claiming it\u2019s the colour blue. Cue many thousands of people pointing out the obvious \u2013 it\u2019s actually green.<\/p>\n<p>But this drink isn\u2019t called blue when it\u2019s green by mistake, and Innocent has replied to hundreds of tweets correcting people who call it green.<\/p>\n<blockquote class=\"twitter-tweet\" data-lang=\"en\">\n<p dir=\"ltr\" lang=\"en\">Blue. Blue is a bluish-blue colour. Our drink is a bluish-blue colour. Our drink is blue. Sorted.<a href=\"https:\/\/t.co\/sttqd7x2x6\">https:\/\/t.co\/sttqd7x2x6<\/a><\/p>\n<p>\u2014 innocent drinks (@innocent) <a href=\"https:\/\/twitter.com\/innocent\/status\/1119576619344068609?ref_src=twsrc%5Etfw\">April 20, 2019<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>Over\u2026<\/p>\n<blockquote class=\"twitter-tweet\" data-lang=\"en\">\n<p dir=\"ltr\" lang=\"en\">It&#8217;s blue like Oxford blue. Which is in fact blue.<a href=\"https:\/\/t.co\/VjTJw2VMqd\">https:\/\/t.co\/VjTJw2VMqd<\/a><\/p>\n<p>\u2014 innocent drinks (@innocent) <a href=\"https:\/\/twitter.com\/innocent\/status\/1119569898395582464?ref_src=twsrc%5Etfw\">April 20, 2019<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>\u2026and over\u2026.<\/p>\n<blockquote class=\"twitter-tweet\" data-lang=\"en\">\n<p dir=\"ltr\" lang=\"en\">You started so well, but it all fell apart at the end.<a href=\"https:\/\/t.co\/hcvFnmWsYM\">https:\/\/t.co\/hcvFnmWsYM<\/a><\/p>\n<p>\u2014 innocent drinks (@innocent) <a href=\"https:\/\/twitter.com\/innocent\/status\/1119638518354055168?ref_src=twsrc%5Etfw\">April 20, 2019<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>And over again&#8230;<\/p>\n<blockquote class=\"twitter-tweet\" data-lang=\"en\">\n<p dir=\"ltr\" lang=\"en\">Most companies: The customer is always right<\/p>\n<p>Us: THE COLOUR OF THE DRINK IS RELEVANT BLAKE.<a href=\"https:\/\/t.co\/sQXOgj29Rg\">https:\/\/t.co\/sQXOgj29Rg<\/a><\/p>\n<p>\u2014 innocent drinks (@innocent) <a href=\"https:\/\/twitter.com\/innocent\/status\/1119916497927852032?ref_src=twsrc%5Etfw\">April 21, 2019<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p><strong>What\u2019s the lesson?<br \/>\n<\/strong>When you\u2019ve built up a playful persona on Twitter, you can be playful with your audience and people don\u2019t mind. Also \u2013 people love pointing out mistakes, and you can be sure of engagement if you make one.<\/p>\n<p><em><span style=\"font-size: 18px;\"><strong>UPDATE: We&#8217;ve received a request for a number of corrections from Innocent about some &#8216;errors&#8217; in the above text. We&#8217;re delighted to update the post with the following:<\/strong><\/span><\/em><\/p>\n<blockquote class=\"twitter-tweet\" data-lang=\"en\">\n<p dir=\"ltr\" lang=\"en\">Nice blog you lot, we&#8217;ve got a couple of tweaks though. &#8220;The company&#8217;s new drink, which is blue&#8221;, &#8220;the drinks maker is stating fact when they say it&#8217;s blue&#8221;, &#8220;many thousands of people are wrong, innocent are right&#8221;, &#8220;this drink is called blue because it is blue&#8221;.<\/p>\n<p>\u2014 innocent drinks (@innocent) <a href=\"https:\/\/twitter.com\/innocent\/status\/1121068682703187969?ref_src=twsrc%5Etfw\">April 24, 2019<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-size: 20px;\"><strong>2. M&amp;S Mojito<br \/>\n<\/strong><\/span>Diane Abbot was snapped drinking from a can of Mojito from M&amp;S on TFL\u2019s Overground Line. The media picked up on the picture and it blew up on social media as Abbot was forced to apologise:<\/p>\n<blockquote class=\"twitter-tweet\" data-lang=\"en\">\n<p dir=\"ltr\" lang=\"en\">A photo of me drinking from a can of M&amp;S mojito on the Overground has been circulated. I&#8217;m sincerely sorry for drinking on TFL.<\/p>\n<p>\u2014 Diane Abbott (@HackneyAbbott) <a href=\"https:\/\/twitter.com\/HackneyAbbott\/status\/1119352416783282177?ref_src=twsrc%5Etfw\">April 19, 2019<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>This may seem like a trivial matter but for M&amp;S this was excellent coverage.<\/p>\n<p>Many people started using the hashtag #IDrinkWithDiane and some even posted pictures of themselves enjoying alcoholic cans on the Underground. M&amp;S didn\u2019t even have to comment, all the work was done for them, and while Tesco tried to jump on the bandwagon \u2013 (the scamps):<\/p>\n<blockquote class=\"twitter-tweet\" data-lang=\"en\">\n<p dir=\"ltr\" lang=\"en\">Finally someone&#8217;s said it! &#8211; Andy ?<\/p>\n<p>(Probably better value as well) ?<a href=\"https:\/\/twitter.com\/hashtag\/EveryLittleHelps?src=hash&amp;ref_src=twsrc%5Etfw\">#EveryLittleHelps<\/a><a href=\"https:\/\/t.co\/XHfpLBBHlu\">https:\/\/t.co\/XHfpLBBHlu<\/a> <a href=\"https:\/\/t.co\/3ELJ0prkfb\">pic.twitter.com\/3ELJ0prkfb<\/a><\/p>\n<p>\u2014 Tesco (@Tesco) <a href=\"https:\/\/twitter.com\/Tesco\/status\/1119544484293955584?ref_src=twsrc%5Etfw\">April 20, 2019<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>The only real winner was M&amp;S:<\/p>\n<blockquote class=\"twitter-tweet\" data-lang=\"en\">\n<p dir=\"ltr\" lang=\"en\">Marketing that money can\u2019t buy <a href=\"https:\/\/t.co\/NQCMMaCAj4\">pic.twitter.com\/NQCMMaCAj4<\/a><\/p>\n<p>\u2014 alex hern (@alexhern) <a href=\"https:\/\/twitter.com\/alexhern\/status\/1120046303583641602?ref_src=twsrc%5Etfw\">April 21, 2019<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p><strong>What\u2019s the lesson?<br \/>\n<\/strong>Know when to comment and know when not to. But when a story breaks \u2013 and this story made headlines across nearly every major news site \u2013 make sure the rest of the business knows. Just because you\u2019re not communicating publicly, doesn\u2019t mean you can\u2019t communicate internally and make sure your stock of \u2018tinnies\u2019 doesn\u2019t run low\u2026<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-size: 20px;\"><strong>3. A whole bunch of lessons<br \/>\n<\/strong><\/span>This is a bit of a cheat, like having three wishes from a genie and using one of them to wish for more wishes. But we came across a thread of excellent advice from Ben Jack Thomas, senior brand strategist at Twitter:<\/p>\n<p><a class=\"twitter-moment\" href=\"https:\/\/twitter.com\/i\/moments\/1118837882729451520?ref_src=twsrc%5Etfw\">How Branded Twitter &#8216;Content&#8217; can &#8216;go viral&#8217;<\/a> <script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p><strong>What\u2019s the lesson?<\/strong><br \/>\nWhen writing a listicle, find someone to do the heavy lifting for you.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Ready to launch the greatest social media campaign ever? Make sure you have the <a href=\"https:\/\/www.vuelio.com\/uk\/pr-software\/media-monitoring\/?clid=Blog\">right tools for success<\/a>.\u00a0<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>We missed Monday PR Club, so for one week only we present Tuesday PR Club, with three very different examples of social media success and lessons for PRs from Twitter. \u00a0<\/p>\n","protected":false},"author":423,"featured_media":122247,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[7365,1109,3734,7238],"tags":[],"_links":{"self":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/122246"}],"collection":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/users\/423"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/comments?post=122246"}],"version-history":[{"count":4,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/122246\/revisions"}],"predecessor-version":[{"id":122320,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/122246\/revisions\/122320"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media\/122247"}],"wp:attachment":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media?parent=122246"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/categories?post=122246"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/tags?post=122246"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}