{"id":122443,"date":"2019-05-07T15:00:58","date_gmt":"2019-05-07T14:00:58","guid":{"rendered":"https:\/\/www.vuelio.com\/uk\/?p=122443"},"modified":"2019-05-07T15:00:58","modified_gmt":"2019-05-07T14:00:58","slug":"how-vuelio-helped-cats-protection-save-time-and-money","status":"publish","type":"post","link":"https:\/\/www.vuelio.com\/uk\/blog\/how-vuelio-helped-cats-protection-save-time-and-money\/","title":{"rendered":"How Vuelio helped Cats Protection save time and money"},"content":{"rendered":"

Cats Protection<\/a> is the UK\u2019s leading feline welfare charity with a nationwide network of over 250 volunteer-run branches, 36 centres and over 100 charity shops that together helps around 200,000 cats and kittens each year. <\/strong><\/p>\n

We spoke to\u00a0Kate Angel, Media Assistant at\u00a0<\/span>Cats Protection, who talked us through the charity’s need for a new solution and explained how Vuelio had saved them time and money.\u00a0<\/span><\/strong><\/p>\n

Cats Protection\u2019s Media Team promotes the charity throughout the UK and provides PR support for volunteers and other departments. The team sends out a daily Media Update to the network that summarises news stories from print, online and broadcast outlets that have featured Cats Protection or are relevant to the charity in some other way.<\/p>\n

The charity uses Vuelio Media Monitoring<\/a> to source the stories using a list of keywords that is continually reviewed. It also uses Vuelio to send out press releases, for media contact management, evaluation on a monthly basis, and for specific communications campaigns.<\/p>\n

The Challenge<\/strong>
\nPrior to working with Vuelio, Cats Protection used a different supplier that was \u2018more expensive and less innovative\u2019. The charity found that it was rarely using the supplier to send out press releases as the method was clunky.<\/p>\n

The Solution<\/strong>
\nCats Protection got quotes from three suppliers prior to its contract with its previous supplier ending. It was given a demo of Vuelio and shown what it could do \u2013 the team was looking for a one-stop-shop, which Vuelio was able to offer. The price was a big factor as well as Canvas<\/a>, which allows Cats Protection to display its coverage in a modern, visually attractive and user-friendly way. The team is also now able to track the success of press releases and campaigns more effectively.<\/p>\n

Benefits and Results<\/strong>
\nThe team now use Vuelio to send out all its press releases and find it helpful to see the tracking of how many have been opened. The contacts and influencer functions are more detailed than the charity\u2019s previous supplier.<\/p>\n

The hourly coverage alerts mean the team is able to see coverage when it appears, and the reporting process is much improved with Canvas.<\/p>\n

Looking for a one-stop comms software solution to save you time and money? Find out more about Vuelio<\/a>.\u00a0<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

We spoke to\u00a0Kate Angel, Media Assistant at\u00a0Cats Protection, who talked us through the charity’s need for a new solution and explained how Vuelio had saved them time and money.\u00a0<\/p>\n","protected":false},"author":423,"featured_media":122444,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[7365,7272,3705,1109],"tags":[],"_links":{"self":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/122443"}],"collection":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/users\/423"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/comments?post=122443"}],"version-history":[{"count":2,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/122443\/revisions"}],"predecessor-version":[{"id":122446,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/122443\/revisions\/122446"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media\/122444"}],"wp:attachment":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media?parent=122443"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/categories?post=122443"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/tags?post=122443"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}