{"id":123122,"date":"2019-06-24T10:41:28","date_gmt":"2019-06-24T09:41:28","guid":{"rendered":"https:\/\/www.vuelio.com\/uk\/?p=123122"},"modified":"2019-06-24T10:46:20","modified_gmt":"2019-06-24T09:46:20","slug":"5-pr-tips-from-the-hotel-industry","status":"publish","type":"post","link":"https:\/\/www.vuelio.com\/uk\/blog\/5-pr-tips-from-the-hotel-industry\/","title":{"rendered":"5 PR tips from the hotel industry"},"content":{"rendered":"

This is a guest post from Frank Marr of\u00a0AM+A Marketing and Media Relations<\/a>. <\/em><\/p>\n

Frank\u00a0has compiled a list of AM+A\u2019s top tips for creating and putting into action an effective hotel PR and marketing\u00a0strategy, which the whole PR industry can benefit from. From adopting an integrated approach to channelling your inner journalist, every successful PR and marketing campaign should consider these five steps.<\/strong><\/p>\n

1. Regularly update creative strategies<\/strong><\/span>
\nThe media, PR and marketing industries are extremely fluid. Regular creative\u00a0brainstorms are useful for keeping your brand on trend.\u00a0Launching\u00a0a hotel or\u00a0product\u00a0is easy,\u00a0keeping it in the press is not. Creating\u00a0a major annual event\u00a0or\u00a0unique promotion\u00a0will\u00a0help\u00a0maintain exposure. Big events should also be\u00a0supplemented with smaller, tactical ideas. This is a fine line to tread. You want to keep\u00a0your brand in the media and engaged with customers without bombarding\u00a0journalists\/ audiences to the point of apathy.<\/p>\n

2. An organised integrated PR & digital approach<\/strong><\/span>
\nThe\u00a0key\u00a0to any successful\u00a0PR campaign is organisation. It’s true that we must react to\u00a0news and trends as they emerge, but the\u00a0best campaigns involve a proactive 12 to 18 month plan\u00a0incorporating key dates throughout the year from national days to major\u00a0holidays. Creating smaller, six-month plans allows you to regularly catch long\u00a0lead media and consistently keep your hotel in the news.<\/p>\n

3. Build a network of influencers<\/strong><\/span>
\nAs social media continues to hold its position, the importance of building a\u00a0high-quality influencer network cannot be overstated. According to Havas\u00a0Group\u2019s\u00a0Meaningful Brands\u00a02019 report,\u00a081% of brands sold across Europe could disappear and\u00a0consumers would not care. Building a\u00a0trustworthy brand\u00a0is therefore\u00a0vital for engaging consumers.\u00a0Create a rapport with your influencers, bring them back time and time again\u00a0and utilise their contacts to create an even greater reach for your brand.<\/p>\n

Influencer marketing is still a murky area but there are a few pointers to help you get ahead: to ensure you\u00a0make the most out of the relationship include\u00a0looking for an engagement rate of 4% – 6% on\u00a0posts; define expectations beforehand to ensure they are met; and aim to\u00a0state what you\u00a0want\u00a0before working with them, so if you want 10 photos, ask for 10 photos.<\/p>\n

It\u2019s\u00a0important to\u00a0research your influencers\u00a0and ensure they’re a good fit for your target\u00a0audience to produce content that maximises your assets.
\n
\n4. Think like a journalist and blogger<\/span><\/strong>
\nTo generate publicity for your brand, try to understand what appeals to journalists and online audiences \u2013 and what doesn\u2019t. By thinking like a journalist, you can tailor your campaign and present your assets in a way that is far more likely to be picked up. To be able to think like a journalist or your audiences, you should be constantly monitoring media not just within your industry, but a wide variety. Devour the media, find the angles behind features and learn to spot current trends, journalists love anything new and anything that taps into their calendars. Winning the media over is vital to a successful marketing campaign.<\/p>\n

5. Maximise your assets and production<\/span>
\n<\/strong>Even if you use all of these tactics and create an innovative,\u00a0well-structured campaign,\u00a0you cannot succeed\u00a0if you\u00a0don\u2019t have the assets\u00a0in place to\u00a0maximise your product.\u00a0Stay on brand\u00a0and\u00a0build up\u00a0a vault of high-quality images,\u00a0videos,\u00a0blog\u00a0posts,\u00a0graphics,\u00a0animations,\u00a0infographics\u00a0and\u00a0articles\u00a0while ensuring any logos and branding\u00a0materials are designed to the highest standard. This should be your starting point for any\u00a0successful campaign.<\/p>\n

Looking to make new relationships? Monitor the press? Prove and report on your success? You need Vuelio<\/a>.\u00a0<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Frank\u00a0has compiled a list of AM+A\u2019s top tips for creating and putting into action an effective hotel PR and marketing\u00a0strategy, which the whole PR industry can benefit from. From adopting an integrated approach to channelling your inner journalist, every successful PR and marketing campaign should consider these five steps. <\/p>\n","protected":false},"author":423,"featured_media":123124,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[7365,7272,7238],"tags":[],"_links":{"self":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/123122"}],"collection":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/users\/423"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/comments?post=123122"}],"version-history":[{"count":2,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/123122\/revisions"}],"predecessor-version":[{"id":123127,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/123122\/revisions\/123127"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media\/123124"}],"wp:attachment":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media?parent=123122"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/categories?post=123122"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/tags?post=123122"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}