{"id":123269,"date":"2019-07-01T10:34:11","date_gmt":"2019-07-01T09:34:11","guid":{"rendered":"https:\/\/www.vuelio.com\/uk\/?p=123269"},"modified":"2019-07-01T10:34:11","modified_gmt":"2019-07-01T09:34:11","slug":"pitch-perfect-how-prs-can-own-influencer-marketing","status":"publish","type":"post","link":"https:\/\/www.vuelio.com\/uk\/blog\/pitch-perfect-how-prs-can-own-influencer-marketing\/","title":{"rendered":"Pitch perfect: how PRs can own influencer marketing"},"content":{"rendered":"

PR and marketing are waging a war over who owns influencer marketing. PRs still have an edge, but to keep it they need to understand the influencers they\u2019re working with and be responsible for their organisation\u2019s relationship with bloggers, vloggers, content creators and Instagrammers. Luckily, we can help.<\/strong><\/p>\n

Not only does Vuelio have an unmatched database of UK creators<\/a>, the market-leading Vuelio Blog Awards<\/a> and the world-famous rankings<\/a> \u2013 we also regularly interview bloggers in exclusive spotlights<\/a>.<\/p>\n

These keep us, and our clients, up to date with the industry \u2013 we know what\u2019s working and what\u2019s not, what best practice looks like and, for PRs, what makes the perfect pitch.<\/p>\n

And it\u2019s the last point that we\u2019re focusing on today, following our travel spotlight with Monica Stott, The Travel Hack<\/a>. Along with telling us about the best street eats in the world, the joys of electric bikes and the fact she accepts press releases \u2013 Monica also gave us a template for working with bloggers, and influencers, on any project or collaboration.<\/p>\n

So, what does the perfect email look like? For Monica, it\u2019s this:<\/p>\n

\u2018We\u2019ve got a new product and we\u2019d like you to feature it on your blog and Instagram feed. Attached is a description of the product and some photos.<\/p>\n

\u2018We\u2019d like two blog posts, one to be a dedicated review and one to be an editorial style post where the product is naturally featured. We\u2019d like two Instagram photos which we\u2019d like to re-share on our feed and we want them to be candid and natural photos similar to the style on the mood board attached. If you\u2019re interested, please tell us your fee and your turnaround time for this content.\u2019<\/p>\n

There\u2019s a couple of key points in this, which nearly every creator tells us when we ask about working with PRs:<\/p>\n

    \n
  1. Make it clear what type of content you want featured and the channel you want it to be featured on<\/li>\n
  2. Be upfront about budget, even if there isn\u2019t any, because they need to know straight away to see if it fits with their business model<\/li>\n
  3. Be clear about the product, service or campaign you want them to cover<\/li>\n
  4. Include a brief \u2013 whether it\u2019s a mood board like this example or a detailed description of your target market and positioning<\/li>\n
  5. Don\u2019t restrict the creative \u2013 being too specific turns a lot of creators off, they\u2019ve built a relationship with their audience based on their authentic content and your brand needs to fit into that. Only their creativity will work.<\/li>\n<\/ol>\n

    These five points can help build a strong and fruitful relationship.<\/p>\n

    And as it\u2019s all based on good communication, PRs can fly ahead of marketing to manage and maintain influencer outreach, and ultimately win the influencer marketing war.<\/p>\n","protected":false},"excerpt":{"rendered":"

    How to create the perfect pitch for successful collaborations and build long term relationships with bloggers, vloggers, content creators and Instagrammers. <\/p>\n","protected":false},"author":423,"featured_media":123270,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[7365,7272,4038,7238],"tags":[],"_links":{"self":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/123269"}],"collection":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/users\/423"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/comments?post=123269"}],"version-history":[{"count":2,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/123269\/revisions"}],"predecessor-version":[{"id":123272,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/123269\/revisions\/123272"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media\/123270"}],"wp:attachment":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media?parent=123269"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/categories?post=123269"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/tags?post=123269"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}