{"id":123440,"date":"2019-07-09T09:57:19","date_gmt":"2019-07-09T08:57:19","guid":{"rendered":"https:\/\/www.vuelio.com\/uk\/?p=123440"},"modified":"2019-07-09T09:57:19","modified_gmt":"2019-07-09T08:57:19","slug":"5-tips-for-replying-to-journalist-requests","status":"publish","type":"post","link":"https:\/\/www.vuelio.com\/uk\/blog\/5-tips-for-replying-to-journalist-requests\/","title":{"rendered":"5 tips for replying to journalist requests"},"content":{"rendered":"<p><strong>Replying to journalists in the right way can be the difference between front page news and being passed over for a competitor. The\u00a0ResponseSource\u00a0Journalist Enquiry Service, which is part of\u00a0Vuelio, connects journalists in need of support or expertise and\u00a0the right\u00a0PRs\u00a0who are looking\u00a0to secure\u00a0coverage.\u00a0\u00a0<\/strong><\/p>\n<p>With over 35,000 enquiries sent through the\u00a0ResponseSource\u00a0Journalist Enquiry Service every year, we\u2019ve picked up a few tips\u00a0along the way\u00a0to help you get great results from responding to journalists every single time:<\/p>\n<p><span style=\"font-size: 20px;\"><strong>1. Read the request<\/strong>\u00a0<\/span><br \/>\nTake the time to understand what is being asked and craft your response accordingly. Remember,\u00a0as well as a great coverage opportunity,\u00a0this is also a chance to build relationships with\u00a0new contacts and unlock future success.<\/p>\n<p><span style=\"font-size: 20px;\"><strong>2. Be relevant\u00a0and specific<\/strong>\u00a0<\/span><br \/>\nStick to answering with material specific to what was asked for and avoid going off-topic \u2013 the more relevant your response, the better chance you have of getting coverage as a result. Completely off-topic replies are likely to get ignored,\u00a0so it\u2019s best not to spend your time on these.<\/p>\n<p><span style=\"font-size: 20px;\"><strong>3. Leave out the jargon<\/strong>\u00a0<\/span><br \/>\nDon\u2019t respond with buzzwords or\u00a0acronyms and\u00a0avoid\u00a0technical jargon unless you\u00a0can\u00a0explain it succinctly. Lead with the most relevant information first, then add\u00a0details or supporting points.<\/p>\n<p><span style=\"font-size: 20px;\"><strong>4. Be prepared<\/strong>\u00a0<\/span><br \/>\nMake sure you\u2019ve got any extra information on hand and that any spokespeople you\u2019ve offered for expert comment are available.<\/p>\n<p><span style=\"font-size: 20px;\"><strong>5. Get in quick<\/strong>\u00a0<\/span><br \/>\nFor the best results,\u00a0get your well-crafted response sent in plenty of time to beat the deadline \u2013 this not only gives you a good chance of a result but also helps the journalist out by not leaving it until the last second. Every enquiry sent through\u00a0ResponseSource\u00a0comes with a deadline,\u00a0which is when the unique reply-to email address also expires.<\/p>\n<p><strong>Are you using the PR industry\u2019s best kept secret? <a href=\"https:\/\/www.vuelio.com\/uk\/pr-software\/journalist-enquiry-service\/?clid=Blog\" target=\"_blank\" rel=\"noopener\">Take a free trial<\/a> of the\u00a0ResponseSource\u00a0Journalist Enquiry Service.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Best practice for responding to journalist enquiries to build relationships and secure coverage. <\/p>\n","protected":false},"author":423,"featured_media":123441,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[7365,350,7272],"tags":[],"_links":{"self":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/123440"}],"collection":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/users\/423"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/comments?post=123440"}],"version-history":[{"count":1,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/123440\/revisions"}],"predecessor-version":[{"id":123442,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/123440\/revisions\/123442"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media\/123441"}],"wp:attachment":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media?parent=123440"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/categories?post=123440"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/tags?post=123440"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}