{"id":123615,"date":"2019-07-19T10:32:22","date_gmt":"2019-07-19T09:32:22","guid":{"rendered":"https:\/\/www.vuelio.com\/uk\/?p=123615"},"modified":"2019-07-19T10:32:22","modified_gmt":"2019-07-19T09:32:22","slug":"pr-and-communication-is-more-important-than-its-ever-been","status":"publish","type":"post","link":"https:\/\/www.vuelio.com\/uk\/blog\/pr-and-communication-is-more-important-than-its-ever-been\/","title":{"rendered":"\u2018PR and communication is more important than it\u2019s ever been\u2019"},"content":{"rendered":"<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/tXtCDKprxZc\" width=\"760\" height=\"427\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><strong>Businesses are not reacting fast enough to the changing demands of society, according to Professor Andrew Burke, Dean of Trinity College Business School.<\/strong><\/p>\n<p>In the latest interview for the CIPR&#8217;s <a href=\"https:\/\/twitter.com\/search?q=%23PRpays&amp;src=typeahead_click\" target=\"_blank\" rel=\"noopener\">#PRPays<\/a> series, Professor Burke urged businesses to proactively shape the values of their consumers to create a more positive environment for all stakeholders. He stressed that PR professionals have a vital role to play in communicating those values to stakeholders.<\/p>\n<p>Professor Burke, who is also Chair of Business Studies at Trinity College, revealed a step change in the skills and characteristics demanded of leaders by modern businesses. He said: \u2018In the past, businesses looked for the brightest students by IQ and build up their analytical.<\/p>\n<p>\u2018Now they want a broad-based individual with emotional intelligence, they want someone with values and a conscience\u2019.<\/p>\n<p>He also emphasised how authenticity is vital to any communications, and business should be embodying the messages they\u2019re delivering.<\/p>\n<p>The interview is the fourth instalment of the CIPR&#8217;s #PRPays series, which aims to demonstrate the value of PR to the business commmunity.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Businesses are not reacting fast enough to the changing demands of society, according to Professor Andrew Burke, Dean of Trinity College Business School.<\/p>\n","protected":false},"author":423,"featured_media":123616,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[7365,7272],"tags":[],"_links":{"self":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/123615"}],"collection":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/users\/423"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/comments?post=123615"}],"version-history":[{"count":2,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/123615\/revisions"}],"predecessor-version":[{"id":123618,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/123615\/revisions\/123618"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media\/123616"}],"wp:attachment":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media?parent=123615"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/categories?post=123615"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/tags?post=123615"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}