{"id":123624,"date":"2019-07-23T14:00:44","date_gmt":"2019-07-23T13:00:44","guid":{"rendered":"https:\/\/www.vuelio.com\/uk\/?p=123624"},"modified":"2019-07-19T16:34:14","modified_gmt":"2019-07-19T15:34:14","slug":"blogger-rebrand-amuse-your-bouche-becomes-easy-cheesy-vegetarian","status":"publish","type":"post","link":"https:\/\/www.vuelio.com\/uk\/blog\/blogger-rebrand-amuse-your-bouche-becomes-easy-cheesy-vegetarian\/","title":{"rendered":"Blogger Rebrand: Amuse Your Bouche becomes Easy Cheesy Vegetarian"},"content":{"rendered":"

Leading food blogger Amuse Your Bouche rebranded earlier this year to become Easy Cheesy Vegetarian<\/a>. Still a top 10 food blogger<\/a>, author Becca Heyes<\/a> spoke to us about the process of rebranding, the ethos of her blog and the way she works with brands and PRs.<\/strong><\/p>\n

Why have you rebranded?<\/strong><\/span>
\nI felt like I\u2019d outgrown the name Amuse Your Bouche. Lots of people didn\u2019t understand what it meant, and it didn\u2019t actually give any information about what you\u2019d find on the site. Easy Cheesy Vegetarian is a real \u2018does what it says on the tin\u2019 kind of name \u2013 if I saw that name, I\u2019d immediately want to browse the site, as that sounds like just the sort of recipes I\u2019d love to see.<\/p>\n

How big a project is it rebranding a blog? Any major challenges?<\/strong><\/span>
\nIt was quite a big project, but luckily I had a great developer who designed a fantastic user-friendly site for me, and set up all the redirects from the old site perfectly. I definitely wouldn\u2019t have attempted that aspect of the rebrand on my own, as it\u2019s so important to get the redirects right.<\/p>\n

Changing social handles was actually easier than I thought it would be \u2013 most social networks allowed me to make the switch with no problems.<\/p>\n

\"Becca<\/p>\n

What\u2019s the Easy Cheesy Vegetarian ethos?<\/span>
\n<\/strong>My recipes all tend to fit three main criteria:<\/p>\n

    \n
  1. They only use straightforward ingredients that you could easily find at your local supermarket. I find a lot of vegetarian recipes use \u2018weird\u2019 ingredients that can be hard to get hold of and seem pretty alien to a lot of people.<\/li>\n
  2. They\u2019re simple and easy to follow, with no unnecessary steps.<\/li>\n
  3. They\u2019re hearty and filling \u2013 I don\u2019t do tiny portions of fussy food.<\/li>\n<\/ol>\n

    My recipes are (hopefully!) really accessible, and easy for everyone to enjoy, whether they\u2019re a vegan, omnivore or anything in between.<\/p>\n

    What kind of people do you write your content for?<\/strong><\/span>
    \nJust normal people like me! I could try to write for specific kinds of people, but really all I can do is to write content that I would enjoy, and hope there are enough people like me who will enjoy it too. So I suppose, if you\u2019re a slightly busy (but also slightly lazy) person who just wants to enjoy some good, straightforward vegetarian food, Easy Cheesy Vegetarian is the place for you.<\/p>\n

    What\u2019s the best cheese?<\/strong><\/span>
    \nThat\u2019s the hardest question in the world! I suppose it depends what counts as \u2018best\u2019. Halloumi is definitely one of my favourites \u2013 the rich salty flavour is amazing, and you can\u2019t beat it when it\u2019s gooey in the middle and crispy on the outside. But I probably use a good old cheddar more than any other cheese, as it\u2019s just so versatile. My fridge would feel empty without it.<\/p>\n

    \"EasyWhat\u2019s your favourite recipe from your own repitoire?<\/strong><\/span>
    \nOoh, it\u2019s so hard to pick. I\u2019ve spent the last seven and a half years years coming up with new recipe after new recipe, and there are hundreds to choose from! I suppose my     cheesy bean bake<\/a> is one of my favourites because it\u2019s hard to think of anything that could be better than a rich, hearty casserole topped with plenty of cheese! Or, the lentil and halloumi curry<\/a> I shared recently was pretty incredible too. Halloumi in curry is a real revelation.<\/p>\n

    What\u2019s the best vegetarian restaurant\/option at a restaurant?<\/strong><\/span>
    \nTo be honest, I don\u2019t go to vegetarian restaurants very often. I find it overwhelming when there\u2019s too much choice, I\u2019m so used to only having a few different things to choose from, not a full menu. I\u2019m actually pretty predictable when it comes to eating out, I like to choose something I know I\u2019ll enjoy, and that I rarely make for myself at home. I find it hard to resist a good veggie burger and chips.<\/p>\n

    Has the rebrand changed the way you work with brands\/PRs at all?<\/strong><\/span>
    \nNope! Luckily, everyone seems to have realised that the site content is the same as before, my readers are the same as before, and I am the same as before, so very little has changed in that respect. I still love to work with brands to bring new and interesting products to my readers.<\/p>\n

    What advice would you give to brands looking to work with you?<\/strong><\/span>
    \nBe good communicators! It\u2019s frustrating when I\u2019m talking to a brand about a new project, and they stop replying to emails for a few weeks. All it takes is a two-sentence email letting me know that I can expect to hear from them in a couple of weeks\u2019 time, and everyone is happy.<\/p>\n

    Food & Drink is a supersector as identified in the UK Bloggers Survey<\/a> \u2013 how do you feel it fits in with the rest of the blogosphere?<\/strong><\/span>
    \nI think there will always be food and drink blogs because everyone needs to eat. So, it\u2019s an important category that can reach all sorts of people from all walks of life, rather than more niche categories that may only be relevant to certain types of people.<\/p>\n

    \"Easy<\/p>\n

    Food & Drink can also command some of the highest prices for posts and collaborations, but it\u2019s by no means consistent \u2013 do you feel there should be standardised pay?<\/strong><\/span>
    \nI definitely think that everyone deserves to be paid equally for their time, nobody should be working for free. But it\u2019s also important to remember that brands are not only paying for a blogger\u2019s time, but also to reach their audience, which can obviously vary greatly in size. Therefore, I do think it\u2019s fair for a blogger with a huge reach to be paid more than a blogger with a small reach. There are lots of factors involved.<\/p>\n

    What other blogs do you read?<\/strong><\/span>
    \nI have very little time to read other blogs these days, with a toddler to look after alongside blogging, and another baby on the way! So, I wouldn\u2019t say there are any blogs I read consistently at the moment. But, I do think it\u2019s really important to know your industry, so I do try to keep up with general trends in blogging, and to keep an eye on how other people are doing things. I\u2019d say I read a little bit from everyone, rather than reading any blogs in particular.<\/p>\n

    \"Reach-the-right-influencers-with-the-Vuelio-media-database\"<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

    Leading food blogger Amuse Your Bouche rebranded earlier this year to become Easy Cheesy Vegetarian. Still a top 10 food blogger, author Becca Heyes spoke to us about the process of rebranding, the ethos of her blog and the way she works with brands and PRs.<\/p>\n","protected":false},"author":312,"featured_media":119608,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[7365,7272,4038,6980],"tags":[],"_links":{"self":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/123624"}],"collection":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/users\/312"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/comments?post=123624"}],"version-history":[{"count":2,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/123624\/revisions"}],"predecessor-version":[{"id":123631,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/123624\/revisions\/123631"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media\/119608"}],"wp:attachment":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media?parent=123624"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/categories?post=123624"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/tags?post=123624"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}