{"id":123921,"date":"2019-08-07T10:40:18","date_gmt":"2019-08-07T09:40:18","guid":{"rendered":"https:\/\/www.vuelio.com\/uk\/?p=123921"},"modified":"2019-08-08T10:58:57","modified_gmt":"2019-08-08T09:58:57","slug":"pretty-dangerous-how-can-you-ensure-the-influencers-you-work-with-stay-safe","status":"publish","type":"post","link":"https:\/\/www.vuelio.com\/uk\/blog\/pretty-dangerous-how-can-you-ensure-the-influencers-you-work-with-stay-safe\/","title":{"rendered":"Pretty dangerous: how can you ensure the influencers you work with stay safe?"},"content":{"rendered":"

Taking risks \u2013 and taking pictures of those risks \u2013 is what separates influencers from their followers. Sharing aspects of your life online that the rest of us keep private, and investing time in creating a profile with no guarantee of success, is a risk most of us won\u2019t take.<\/strong><\/p>\n

An office job is safer, but potentially not as profitable as, say, being able to sell gamer girl bathwater after becoming popular online<\/a>. Risk for the online influencer can bring rewards of attention, followers and clout, but badly-planned risk can cause great harm to reputation and personal safety. Scary examples of influencers acting dangerously for their audience now pop up in the mainstream media on a regular basis, so we’ve asked PRs who\u2019ve worked closely with influencers how to keep those tempted by risky shots safe.<\/p>\n

Feeling green after visits to the blue \u2018Novosibirsk Maldives\u2019<\/span>
\n<\/strong>Novosibirsk in Russia has a lake with water so blue it\u2019s almost unnatural\u2026 which it actually is, being a man-made ash dump for the local coal plant. Unfortunately, it\u2019s also<\/em> being used as the location for glamourous Instagram photoshoots<\/a>. Those who\u2019ve chosen to swim in the toxic water for pictures have reported allergic reactions and skin irritation alongside social success. So, is it worth it?<\/p>\n

\u2018There are safe areas to get beautiful shots, such as controlled viewpoints, safe pools and there are even some lovely picturesque indoor spaces that have been set up now, with their \u201cinstagrammability\u201d being their main attraction. If you’re an influencer, perhaps all of your income will come from promoting products and services on your platform. Do you really believe that those said things would be promoted to a heightened extent if you place yourself in a dangerous position to photograph them?\u2019 \u2013 Jessica Pardoe<\/strong><\/a>, digital PR & outreach executive at Tecmark<\/a><\/strong><\/p>\n

\u2018I’d recommend to any influencers to look elsewhere as you can find plenty of alternatives that won’t involve losing an organ or their sight. Norway offers a number of locations that look incredibly similar, if not better \u2013 I would push for them to find an alternative scene for their shoots. As bad as it is to say, a huge amount of influencers images are touched up on Photoshop or via apps, therefore while they might be taking huge risks to get that turquoise shot, the question remains whether it is worth it when you could be paddling in the Brighton sea and with a few flicks of the finger you could make it look like an exotic resort\u2019 \u2013 James Carfell, marketing for <\/strong>Collier<\/strong><\/a><\/p>\n

Instagram couples pretend to be Spider-Man and Mary Jane<\/strong><\/span>
\nKelly Castille and Kody Workman of Instagram account positravelty<\/a> received a backlash after posting a pic of Kody dangling Kelly from an infinity pool during a kiss<\/a>.<\/p>\n

\u2018At the end of the day we are to hold ourselves accountable for the decisions that we make,\u2019 is what they posted next to the photo. Others held them accountable for promoting the dangerous lengths they went to for a pretty picture. They\u2019re not the only dangerous kissers on Instagram, Camille and Jean of backpackdiariez<\/a> shared one of their \u2018wildest kisses\u2019 in May, taken while hanging out of a train door<\/a>.<\/p>\n

\u2018The best thing PR agencies can do to make sure influencers don\u2019t put themselves in risky situations is to remind them that they \u2013 the influencer \u2013 are essentially a role model for their followers. When an influencer does something that is out of bounds or potentially dangerous, they are setting a negative precedent. Brands should be very clear when drawing up contracts about what behaviour is or isn\u2019t acceptable\u2019 \u2013 Gabrielle Sarpong<\/strong><\/a>, PR executive at Feel Good Contacts<\/strong><\/p>\n

Chernobyl series sparks selfies<\/span> <\/strong>
\nTourism to Chernobyl is up following the success of the HBO series detailing the events of the 1986 tragedy \u2013 Instagrammers travelling to the site to take some pretty awful selfies<\/a> is also reportedly on the rise. As well as coming across as callous and potentially harming their reputation, influencers posing in front of abandoned disaster areas also risk their health.<\/p>\n

\u2018When it comes to talent putting themselves in dangerous positions, we would ensure that their safety is our top priority. There is no point risking a life \u2018for the gram\u2019. And if a more particular shot was required, we would ensure that all the right precautions were taken, the conditions were right and we have the right creatives to assist in production.\u00a0Ultimately co-creating the content (instead of an individual curating the content alone) is paramount to ensure everything runs safely, smoothly and avoids any unnecessary danger\u2019 \u2013 William Soulier, CEO and co-founder of <\/strong>Talent Village<\/strong><\/a><\/p>\n

Overexposure to idealised images could be harming the mental health of influencers<\/span> <\/strong>
\nJust as posing in toxic water, over dangerous precipices and near radiation can result in pretty shots for social, obsessing over the shares they get can harm the influencers posting them. Recent research<\/a> published in the Psychology of Popular Media Culture journal found that Instagram, more than any other social media platform, triggers comparisons and feelings of inadequacy and anxiety. This has led the platform to trial hiding public-facing stats, in the hopes it will reduce the pressure on users (read our white paper about that very topic here<\/a>).<\/p>\n

\u2018In the age of Instagram manipulation, photoshop editing and augmented reality, it is hard to know which image is genuine and which has been changed to look so incredibly far from the original shot. Many influencers will take 100 photos before posting a single one, trying to get that ideal shot and forgetting the natural aspect of showing who you are and letting your personality shine through\u2019 \u2013 James Carfell<\/strong><\/p>\n

\u2018When you work with an influencer as a PR, they effectively work for you. I truly believe that those working in influencer marketing know exactly how to maintain relations with their influencers, and how to keep them out of harm\u2019s way when they are promoting\u2019 \u2013 Jessica Pardoe <\/strong><\/p>\n

If you\u2019re a PR who\u2019s looking to connect with influencers, but aren\u2019t sure how to help them avoid the risks? You can encourage the social media generation to behave responsibly outdoors<\/a> and find professional influencers to work with on the Vuelio Influencer Database<\/a>. <\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

How can brands and PRs encourage their collaborators to be safe online? We talk to PRs about dangerous and high risk shoots for the gram. <\/p>\n","protected":false},"author":423,"featured_media":123922,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[7365,7272,3734,4038],"tags":[],"_links":{"self":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/123921"}],"collection":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/users\/423"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/comments?post=123921"}],"version-history":[{"count":5,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/123921\/revisions"}],"predecessor-version":[{"id":123940,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/123921\/revisions\/123940"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media\/123922"}],"wp:attachment":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media?parent=123921"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/categories?post=123921"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/tags?post=123921"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}