{"id":124046,"date":"2019-08-19T11:09:12","date_gmt":"2019-08-19T10:09:12","guid":{"rendered":"https:\/\/www.vuelio.com\/uk\/?p=124046"},"modified":"2019-10-20T15:22:35","modified_gmt":"2019-10-20T14:22:35","slug":"4-tips-to-win-silly-season","status":"publish","type":"post","link":"https:\/\/www.vuelio.com\/uk\/blog\/4-tips-to-win-silly-season\/","title":{"rendered":"4 tips to win silly season"},"content":{"rendered":"

August is a slow month for news, with parliament on recess, half the entertainment industry in Edinburgh and August bank holiday just around the corner. But that doesn\u2019t mean there isn\u2019t plenty of opportunity for great PR to secure cut through and still make the front pages. In fact, in many ways there\u2019s even more opportunity.<\/strong><\/p>\n

Here\u2019s four quick tips to help you take this silly season seriously.<\/p>\n

1. People still want news
\n<\/strong><\/span>While the UK has fewer citizens at home \u2013 with some 24 million people going abroad<\/a> at some point in Q3 each year \u2013 these people aren\u2019t all on holiday at the same time and, in our connected world, people still check in with news or social media and can see the stories you\u2019re releasing.<\/p>\n

Tip 1: Some stories won\u2019t make sense in August (particularly anything political), but you shouldn\u2019t hold on to a great story just because it\u2019s summer. \u00a0<\/strong><\/p>\n

2. Context is vital<\/span><\/strong>
\nParliament is on recess, which means there\u2019s less attention for political stories. Similarly, children are on summer holidays, which means school stories won\u2019t get much traction but activities and events for families will do much better than normal (especially as we reach the end of holidays and best laid plans for keeping kids entertained start wearing thin).<\/p>\n

Tip 2: Carry out audience research, find out what matters most during August to your target(s) and create messaging to suit those needs. For research inspiration, check out<\/a> our latest highlights from the ResponseSource Press Release Wire.<\/strong><\/p>\n

3. Your contacts go on holiday
\n<\/strong>You may have the perfect black book of senior contacts at all the best publications, but even Dacre took a holiday occasionally. Maybe. And just because a desk editor or star reporter is abroad, it doesn\u2019t mean the publication stops creating news and content.<\/p>\n

Tip 3: Make sure you know who to contact when your contact is away. If you\u2019re struggling to find the right people, the Vuelio Media Database<\/a> lists thousands of journalists, editors and influencers with detailed profiles and preferred contact information.<\/strong><\/p>\n

4. Silly season ends abruptly
\n<\/strong><\/span>Many schools return on 2 September and parliament is back on 3 September. At that point there will be just 58 days until the UK is due to leave the European Union, so expect the news agenda to include only one topic for a couple of months. Getting coverage in September is going to much harder and it\u2019s also going to take a lot more work; is there anything you can do now to make that easier?<\/p>\n

Tip 4: If you\u2019re finding it quieter, and you don\u2019t have the stories to fill the void, use this time wisely because you\u2019ll miss it when it\u2019s gone.<\/strong><\/p>\n

 <\/p>\n

What tips have you got to win silly season? Let us know on Twitter @Vuelio<\/a>, and we\u2019ll retweet the best. <\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

From context to contacts, here\u2019s four quick tips to help you take this silly season seriously.<\/p>\n","protected":false},"author":423,"featured_media":124047,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[7365,7272,1109,7238],"tags":[],"_links":{"self":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/124046"}],"collection":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/users\/423"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/comments?post=124046"}],"version-history":[{"count":5,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/124046\/revisions"}],"predecessor-version":[{"id":124855,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/124046\/revisions\/124855"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media\/124047"}],"wp:attachment":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media?parent=124046"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/categories?post=124046"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/tags?post=124046"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}