{"id":124180,"date":"2019-08-28T15:17:40","date_gmt":"2019-08-28T14:17:40","guid":{"rendered":"https:\/\/www.vuelio.com\/uk\/?p=124180"},"modified":"2024-06-24T11:24:42","modified_gmt":"2024-06-24T10:24:42","slug":"6-steps-to-write-a-press-release","status":"publish","type":"post","link":"https:\/\/www.vuelio.com\/uk\/blog\/6-steps-to-write-a-press-release\/","title":{"rendered":"6 steps to write a press release"},"content":{"rendered":"

The press release remains the PR\u2019s choice for distributing news and communicating with the media. Whether you\u2019re tweeting your news or publishing online for search engines and digital audiences, there are six points to follow to ensure your release gets the attention it deserves.<\/strong><\/p>\n

1. Have something to say<\/span>
\n<\/strong>The most important step: have some real news to share. What is your company\/client doing differently to everyone else? Has this story happened before in your industry? While the appointment of a new HR director might be big news in your organisation, it\u2019s unlikely to spark much excitement externally. However, if your new HR director is implementing an innovative people management scheme, then this could be news.<\/p>\n

2. Know your audience
\n<\/strong><\/span>Before you attempt to build a target media list, get to know your audience. Who are you trying to reach? This will enable you to target the right journalists and influencers. The more relevant your news is to their style and audience, the better the chance is of them covering it.<\/p>\n

3. Get to the point quickly<\/span>
\n<\/strong>Journalists and influencers receive hundreds of releases a day so write a snappy headline and put the story highlights at the beginning. Use the headline as the subject line if you\u2019re emailing your release, which will help the recipient quickly work out that it\u2019s relevant to them. Use this momentum and get to the point in the first paragraph \u2013 who, what, when, where, why and how \u2013 keeping their attention.<\/p>\n

4. Use quotes to add colour but put them in the right place
\n<\/strong><\/span>Quotes can help explain the \u2018why\u2019 of your story. Really think about using quotes from experts that add to or move the story on. Quotes appear towards the end of your press release after the facts have been established.<\/p>\n

5. Follow the press release template <\/strong><\/span><\/p>\n

    \n
  1. Headline<\/li>\n
  2. All the relevant points in the first paragraph<\/li>\n
  3. More detail in the second and third<\/li>\n
  4. Quotes<\/li>\n
  5. Contact details for more information<\/li>\n
  6. Notes to the Editor with extra information that provide some background<\/li>\n
  7. Boiler plate explaining what the company (or companies) does and how it describes itself<\/li>\n<\/ol>\n

    6. Prepare for follow up
    \n<\/strong><\/span>When following up your press release, be ready to provide answers to any questions the journalist has and give time frames for getting back to them. It\u2019s also a good idea to have supporting materials and spokespeople ready for providing extra comment or interviews.<\/p>\n

    Ready to send a press release but don\u2019t have the right tools? The Vuelio Media Database<\/a> lists thousands of journalists, editors and influencers with detailed biographies and contact information, and Vuelio Distribution<\/a> lets you reach them all at the click of a button.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

    Whether you\u2019re tweeting your news or publishing online for search engines and digital audiences, there are six points to follow to ensure your release gets the attention it deserves.<\/p>\n","protected":false},"author":423,"featured_media":124181,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[7365,7272],"tags":[],"_links":{"self":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/124180"}],"collection":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/users\/423"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/comments?post=124180"}],"version-history":[{"count":4,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/124180\/revisions"}],"predecessor-version":[{"id":149039,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/124180\/revisions\/149039"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media\/124181"}],"wp:attachment":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media?parent=124180"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/categories?post=124180"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/tags?post=124180"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}