{"id":126029,"date":"2019-10-31T12:39:17","date_gmt":"2019-10-31T11:39:17","guid":{"rendered":"https:\/\/www.vuelio.com\/uk\/?p=126029"},"modified":"2019-10-31T12:40:58","modified_gmt":"2019-10-31T11:40:58","slug":"we-are-all-influencers-now","status":"publish","type":"post","link":"https:\/\/www.vuelio.com\/uk\/blog\/we-are-all-influencers-now\/","title":{"rendered":"We&#8217;re all influencers now"},"content":{"rendered":"<p class=\"xmsonormal\"><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 16px;\"><strong>The #FuturePRoof guide to influencer marketing addresses the need for influencer marketing governance in public relations.\u00a0<\/strong><strong>We&#8217;re all influencers now aims to educate practitioners about influencer relations\u00a0<\/strong><strong>campaigns<\/strong><strong>, highlighting best practice for brands, agencies and influencers.<\/strong><\/span><\/p>\n<p class=\"xmsonormal\"><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 16px;\">According to Markets &amp; Markets the global influencer market is currently estimated at \u00a34.5 billion and it&#8217;s\u00a0a challenging area of practice that sits between marketing and PR, and earned and paid media.\u00a0<\/span><\/p>\n<p class=\"xmsonormal\"><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 16px;\">We are delighted that the founder and editor of\u00a0<strong>#FuturePRoof<\/strong>\u00a0and MD of\u00a0<strong>Astute.Work<\/strong>,\u00a0<strong>Sarah Waddington<\/strong>\u00a0will be joining our exclusive webinar with the co-author of the publication and MD of\u00a0<strong>Metia<\/strong>,\u00a0<strong>Stephen Waddington<\/strong>. They will be joined by media and IP law specialist and Partner at\u00a0<strong>Evershed Sutherland, Andrew Terry\u00a0<\/strong>to discuss why PR is in best position\u00a0to take ownership of influencer marketing, how to stay compliant and why everyone involved in a campaign has a responsibility to adhere to relevant advertising and media law.<\/span><\/p>\n<p style=\"text-align: left;\" align=\"center\"><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 16px;\"><strong><a href=\"http:\/\/email.vuelio.com\/eml-wbn-we-are-all-influencers-now?utm_campaign=Webinar%20Campaigns%202019&amp;utm_source=hs_email&amp;utm_medium=email&amp;_hsenc=p2ANqtz-_kYxmAhwnBnthzr4DJSTa6uJiHuisOusu30T36SLQb3TxCfGiHaMYZ66l7pP8AeOmXd94b\" target=\"_blank\" rel=\"noopener noreferrer\" data-hs-link-id=\"1\">Webinar:\u00a0We&#8217;<\/a><\/strong><strong><a href=\"http:\/\/email.vuelio.com\/eml-wbn-we-are-all-influencers-now?utm_campaign=Webinar%20Campaigns%202019&amp;utm_source=hs_email&amp;utm_medium=email&amp;_hsenc=p2ANqtz-_kYxmAhwnBnthzr4DJSTa6uJiHuisOusu30T36SLQb3TxCfGiHaMYZ66l7pP8AeOmXd94b\" target=\"_blank\" rel=\"noopener noreferrer\" data-hs-link-id=\"2\">re all influencers now<\/a>,\u00a0<\/strong><\/span><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 16px;\"><strong>7 November 2019 at 11:00\u00a0<\/strong><\/span><\/p>\n<p><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 16px;\">Join our live webinar to learn:<\/span><\/p>\n<ul>\n<li><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 16px;\">Best practice for working with influencers on paid and earned campaigns\u00a0<\/span><\/li>\n<li><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 16px;\">The importance of transparency over any commercial agreements with third parties<\/span><\/li>\n<li><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 16px;\">How to stay compliant when working on campaigns where no money is exchanged<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 14px;\"><strong>Can&#8217;t make it?<\/strong>\u00a0<strong><a href=\"http:\/\/email.vuelio.com\/eml-wbn-we-are-all-influencers-now?utm_campaign=Webinar%20Campaigns%202019&amp;utm_source=hs_email&amp;utm_medium=email&amp;_hsenc=p2ANqtz-_kYxmAhwnBnthzr4DJSTa6uJiHuisOusu30T36SLQb3TxCfGiHaMYZ66l7pP8AeOmXd94b\" target=\"_blank\" rel=\"noopener noreferrer\" data-hs-link-id=\"4\">Register<\/a>\u00a0and we will send you a recording after the event.<\/strong>\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Join our next webinar to hear Sarah Pinch, Managing Director of Pinch Point Communications and Dan Gerrella, Associate Director at Liz Male Consulting discuss best practice for communication management before, during and after terrorist incidents.<\/p>\n","protected":false},"author":397,"featured_media":126030,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[7272,7260],"tags":[],"_links":{"self":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/126029"}],"collection":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/users\/397"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/comments?post=126029"}],"version-history":[{"count":5,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/126029\/revisions"}],"predecessor-version":[{"id":126036,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/126029\/revisions\/126036"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media\/126030"}],"wp:attachment":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media?parent=126029"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/categories?post=126029"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/tags?post=126029"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}