{"id":127094,"date":"2019-12-04T16:16:52","date_gmt":"2019-12-04T15:16:52","guid":{"rendered":"https:\/\/www.vuelio.com\/uk\/?p=127094"},"modified":"2019-12-04T16:16:52","modified_gmt":"2019-12-04T15:16:52","slug":"9-in-10-communications-directors-struggle-with-creating-content","status":"publish","type":"post","link":"https:\/\/www.vuelio.com\/uk\/blog\/9-in-10-communications-directors-struggle-with-creating-content\/","title":{"rendered":"9 in 10 communications directors struggle with creating content"},"content":{"rendered":"<p><strong>Concerns about content creation is one of the big obstacles the comms industry will face in 2020, according to a new survey commissioned by <a href=\"https:\/\/www.speakmedia.co.uk\/\" target=\"_blank\" rel=\"noopener noreferrer\">Speak Media<\/a> and conducted by The Pulse Business.<\/strong><\/p>\n<p><strong>Among comms directors responding to the survey, 90% regularly struggle to produce content, citing lack of measurement and analytics as the main issue. Content silos also cause stagnation in teams, with 29% of comms leaders finding themselves stuck due to a lack of communication and sharing within their own organisations.<\/strong><\/p>\n<p>Slimming World director of external affairs Jenny Caven recognised the issues: \u2018Business units are fragmented and used to being measured on the success of their own initiatives. Working to tight deadlines doesn\u2019t help when you need to take time out to pause and reflect on better ways of doing things\u2019.<\/p>\n<p>Other struggles uncovered in the survey included teams having to work with poor video and imagery as well as a lack of editorial strategy to guide them. According to an anonymous respondent, too much \u2018random content\u2019 is generated as a result of \u2018too many competing pressures and no prioritisation, because we don\u2019t know what works and what matters\u2019.<\/p>\n<p>Lack of skill across the team was another issue being faced \u2013 another anonymous comms professional sharing the view that \u2018we need to be more rigorous in checking what content generates the most engagement\u2019.<\/p>\n<p>Though 10% of those surveyed reported no challenge at all, the tight deadlines, lack of direction and skill the rest of the comms industry faces needs to be addressed and remedied according to Speak Media head of content George Theohari: \u2018Content Chaos is going to cause some huge issues for organisations in 2020, as the breadth, ambition and time-sensitivity of content needed to fill their channels now rival that of some traditional news outlets\u2019.<\/p>\n<p>\u2018Many large-scale communications teams can lack the specific editorial expertise needed to lead\u202fand coordinate\u202fthe kind of multi-channel news team that will satisfy a brand\u2019s many channels and stakeholders. This development can create huge challenges for communications leaders.\u2019<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Concerns about content creation is one of the big obstacles the comms industry will face in 2020, according to a new survey commissioned by Speak Media.<\/p>\n","protected":false},"author":423,"featured_media":127099,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[7365,7272,3725],"tags":[],"_links":{"self":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/127094"}],"collection":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/users\/423"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/comments?post=127094"}],"version-history":[{"count":4,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/127094\/revisions"}],"predecessor-version":[{"id":127102,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/127094\/revisions\/127102"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media\/127099"}],"wp:attachment":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media?parent=127094"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/categories?post=127094"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/tags?post=127094"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}