{"id":127228,"date":"2019-12-12T14:00:54","date_gmt":"2019-12-12T13:00:54","guid":{"rendered":"https:\/\/www.vuelio.com\/uk\/?p=127228"},"modified":"2019-12-12T15:06:12","modified_gmt":"2019-12-12T14:06:12","slug":"stock-image-provider-unsplash-dives-into-the-digital-marketing-space","status":"publish","type":"post","link":"https:\/\/www.vuelio.com\/uk\/blog\/stock-image-provider-unsplash-dives-into-the-digital-marketing-space\/","title":{"rendered":"Stock image provider Unsplash dives into the digital marketing space"},"content":{"rendered":"<p><strong>Media platform <a href=\"http:\/\/unsplash.com\/brands\" target=\"_blank\" rel=\"noopener noreferrer\">Unsplash<\/a> has launched a digital marketing arm for companies looking to leverage branded images for online and distribution. Brands will now be able to curate and share their native content with 300 million monthly users on the Unsplash media platform.<\/strong><\/p>\n<p>Starting life as a Tumblr blog in 2013, Unsplash is now the largest image provider across the globe with free access to one million images for its community of users.<\/p>\n<p>\u2018People want to connect with brands in a way that doesn\u2019t feel fake or forced. We knew that we could offer brands a positive and authentic opportunity to engage with people at scale, in a way that doesn\u2019t feel like any of the traditional ad products,\u2019 said Unsplash co-founder\/CEO Mikael Cho of the launch.<\/p>\n<p>Although currently invite-only, the ability to publish branded images, align them with relevant search terms and syndicate them to creators across the world provides value for both brands and their PR agencies. Images spread across the Unsplash website will also be shared on over 1,400 popular online platforms with the potential for earned media and authentic influence.<\/p>\n<p>Brands already working with the newly-launched digital marketing arm are Google, Harley Davidson and Square.<\/p>\n<p>More information about the platform can be found at <a href=\"https:\/\/unsplash.com\/brands\" target=\"_blank\" rel=\"noopener noreferrer\">unsplash.com\/brands<\/a>.<\/p>\n<p><strong>Want to get coverage for the brands you\u2019re working with? <a href=\"https:\/\/www.vuelio.com\/uk\/pr-software\/media-database\/?clid=main_nav\" target=\"_blank\" rel=\"noopener noreferrer\">Reach relevant media contacts with the Vuelio Database<\/a>.<\/strong><\/p>\n<p>(Photo by <a href=\"https:\/\/unsplash.com\/@harleydavidson?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText\" target=\"_blank\" rel=\"noopener noreferrer\">Harley-Davidson<\/a>\u00a0on\u00a0<a href=\"https:\/\/unsplash.com\/@harleydavidson?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText\" target=\"_blank\" rel=\"noopener noreferrer\">Unsplash<\/a>)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Media platform Unsplash has launched a digital marketing arm for companies looking to leverage branded images for online and distribution.<\/p>\n","protected":false},"author":423,"featured_media":127227,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[7365,7272,3725,5981],"tags":[],"_links":{"self":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/127228"}],"collection":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/users\/423"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/comments?post=127228"}],"version-history":[{"count":5,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/127228\/revisions"}],"predecessor-version":[{"id":127237,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/127228\/revisions\/127237"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media\/127227"}],"wp:attachment":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media?parent=127228"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/categories?post=127228"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/tags?post=127228"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}