{"id":128703,"date":"2020-03-06T15:38:20","date_gmt":"2020-03-06T14:38:20","guid":{"rendered":"https:\/\/www.vuelio.com\/uk\/?p=128703"},"modified":"2020-03-06T15:45:32","modified_gmt":"2020-03-06T14:45:32","slug":"international-womens-day-events-and-initiatives-round-up","status":"publish","type":"post","link":"https:\/\/www.vuelio.com\/uk\/blog\/international-womens-day-events-and-initiatives-round-up\/","title":{"rendered":"International Women\u2019s Day events and initiatives round-up"},"content":{"rendered":"

With International Women\u2019s Day approaching on 8 March, the PR industry is gearing up to celebrate the success of women in the sector and to reflect on what still needs to be done to improve the lives of women in public relations and beyond. Here are a few of the initiatives launching in time for Sunday.<\/strong><\/p>\n

The Future (of PR) is female<\/span><\/strong>
\nRed Lorry Yellow Lorry<\/a> has teamed up with non-profit organisation I Can Be<\/a> to introduce seven and eight-year-old girls to the possibilities of a future career in PR. I Can Be\u2019s work focuses on introducing girls to opportunities in the workplace as well as the women already working there, and will be collaborating with the Red Lorry Yellow Lorry UK director Hannah Patel for a three-month series of interactive workshops with girls from London schools.<\/p>\n

\u2018To tackle the diversity issues that are rife across all areas of corporate life we have to do whatever we can to encourage the next generation of female minds,\u2019 says Hannah of the initiative. \u2018We need to invest time in early-stage education to really make a long-term change. The future is definitely equal, and if we all make a little more effort we’ll be there a lot faster.\u2019
\nShattering stereotypes<\/p>\n

Finn Partners<\/a> is also hoping to help open up a world of opportunities for girls in its work with Modern Muse<\/a>, a charity connecting children with successful female role models \u2013 the \u2018Muses\u2019 \u2013 across a range of jobs. Sharing stories from their education and careers, the women that take part encourage girls to fully explore the career options available to them.<\/p>\n

\u2018To me, International Women\u2019s Day is a timely reminder to think about all the great women I\u2019ve been lucky enough to work with \u2013 as well as those I don\u2019t know but are doing amazing things in the world,\u2019 says Finn Partners managing partner Flora Haslam.<\/p>\n

\u2018As the parent of a preschool girl, it also makes me reflect on how far we\u2019ve come as women in recent years, yet how far we still have to go. In 2020 I am amazed how much gender stereotyping there is for young children in terms of toys and clothes. It\u2019s my hope that the next decade will see a shift.\u2019<\/p>\n

Sharing what it takes to be successful<\/span><\/strong>
\nThe PR people over at Fizzbox have created an interactive graphic for International Women\u2019s Day<\/a>, highlighting the daily routines of ten successful women including celebrity stylist Marian Kwei, MUHU founder Sally Wynter, award-winning author Jini Reddy and Rich Visions\u2019 Mavis Amankwah. What becomes clear when looking at each time-line is that balancing wellbeing and a healthy work\/life ethic is more than just a full day\u2019s work (and it takes getting up at around 6am every morning).<\/p>\n

Advocating for flexibility<\/span><\/strong>
\nCommitted to the cause of supporting women working in PR all year round, Women in PR<\/a> is focusing its efforts on flexible working campaign \u2018What the F?\u2019 and has launched a survey with Opinium to find out what flexible working looks like in the industry. It is open to men and women, takes only five minutes to complete and is open until 13 March \u2013 take part here<\/a>.<\/p>\n

\u2018Women in PR’s mission is to increase the number and diversity of women in leadership roles in our industry,\u2019 says committee member Natalie Trice. \u2018Over the past couple of years as a committee we have made every effort to show that Women in PR welcomes everyone, including men, to join our network and support our work in sharing expertise and encouraging more women, of all backgrounds, to reach their full potential.
\nWith 87% of the UK’s full-time workforce wanting access to flexible working, the PR industry desperately needs to change its attitude towards flexible working provision. The younger generation expect flexible working to be a given and to be treated equally. To retain the best and the brightest talent, organisations, PR or otherwise, need to be alert to the changing needs of the workforce.\u2019<\/p>\n

Breaking the glass ceiling<\/span><\/strong>
\nThis week saw the PRCA B2B Group event Finding and addressing the glass ceiling in PR<\/a>, where panellists including The Inner Circle\u2019s Crystal Cansdale, business coach Maria Darby-Walker and president of Women in PR Bibi Hilton discussed how a more inclusive environment can be created in PR and why women start to disappear from the line-up when it comes to positions of seniority.<\/p>\n

Fighting for more F(emales) in Fintech<\/span><\/strong>
\nHotwire<\/a> has plenty of initiatives in place to help its employees thrive, including a \u2018thoughtful working\u2019 policy that recognizes the flexibility needed to maintain a healthy work life. Diversity initiatives at the agency also extend out to industry specific groups with F in Fintech<\/a>, championing the women leading in the sector in an effort to welcome more workers from minority groups.<\/p>\n

\u2018Our sheer numbers alone give us so much power,\u2019 says Hotwire global CEO Barbara Bates. \u2018If more women backed women, we\u2019d be unstoppable.\u2019<\/p>\n","protected":false},"excerpt":{"rendered":"

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