{"id":130620,"date":"2020-06-08T10:22:09","date_gmt":"2020-06-08T09:22:09","guid":{"rendered":"https:\/\/www.vuelio.com\/uk\/?p=130620"},"modified":"2020-06-08T10:34:31","modified_gmt":"2020-06-08T09:34:31","slug":"6-tips-for-prs-from-the-responsesource-journalist-as-authors-series","status":"publish","type":"post","link":"https:\/\/www.vuelio.com\/uk\/blog\/6-tips-for-prs-from-the-responsesource-journalist-as-authors-series\/","title":{"rendered":"6 tips for PRs from the ResponseSource Journalist as Authors series"},"content":{"rendered":"

We\u2019ve been gathering advice from journalists across different beats on how PRs can put together successful pitches in our How to pitch to<\/a> series. Today we have more tips from writers recently interviewed for our sister company ResponseSource\u2019s Journalist as Author<\/a> series.<\/strong><\/p>\n

Featured writers in the series so far include those reporting on inequality issues, business, women\u2019s health, lifestyle, politics and food. Here\u2019s how they answered the question: \u2018If I\u2019m a PR professional with a story or opportunity for you, how should I get in touch?\u2019\u2026<\/p>\n

1) \u2018Email\u2019s best, preferably with clear detail in the subject line so I know it\u2019s relevant to my brief. Also anything addressed to \u2018Mr Salman\u2019 or \u2018Dear Salman\u2019 winds up in the trash (friendly tip: I know I\u2019ve got an unusual name, but maybe check before assuming I\u2019m a bloke?).\u2019<\/p>\n

Saba Salman<\/a>, writer for The Guardian and author of Made Possible: Stories of success by people with learning disabilities \u2013 in their own words<\/em><\/strong><\/p>\n

2) \u2018Email is best. I\u2019m interested in fashion and beauty innovations, health angles and anything with a heavy focus on women. Just please don\u2019t pitch me something I\u2019ve already written; I won\u2019t be writing it again or adding to the original piece.\u2019<\/p>\n

Lauren Sharkey<\/a> is a journalist, author, presenter and speaker specialising in gender equality, women\u2019s health and fashion criticism. Her first book is Resisters: 52 Young Women Making Herstory Right Now<\/em><\/strong><\/p>\n

3) \u2018I can\u2019t always guarantee responses but if it\u2019s something that I am interested in and have time to do a proper pitch for, I\u2019ll get back to you.\u2019<\/p>\n

Caroline Corcoran<\/a>, freelance journalist covering lifestyle, TV and popular culture and author of Through the Wall<\/em><\/strong><\/p>\n

4) \u2018You need to have something original. I get many lazy approaches from food brands claiming to be allergy friendly and just looking for publicity. Tell me what you\u2019re doing that nobody else is doing. Tell me what gap in the market you\u2019re filling. Show a genuine understanding of the allergic or food-sensitive consumer. Email me if you have a USP. Yet another gluten-free brownie launch isn\u2019t going to cut it!\u2019<\/p>\n

Alex Gazzola<\/a>, freelance writer, editor and author of books including Coeliac Disease: What You Need to Know<\/em>, IBS: Dietary advice to calm your gut<\/em> and 50 Mistakes Writers Make<\/em><\/strong><\/p>\n

5) \u2018I don\u2019t mean to be curt but my day-to-day work never, ever involves PRs; I have quite a small niche and even the best-intentioned PR pitches are always wide off the mark. And on the off chance that I do need PR help on something, I\u2019ll definitely be in touch. Just please don\u2019t email me!\u2019<\/p>\n

Marie Le Conte<\/a> is a freelance political journalist who has worked at The Daily Telegraph<\/em>, Evening Standard<\/em>, Metro and Buzzfeed. She is the author of Haven\u2019t You Heard?<\/strong><\/p>\n

6) \u2018I have a distinct name, so type \u2018Jon Card\u2019 into Google to find me and I usually come up first. My namesakes are a Canadian punk drummer and a chap who works at the Imperial War Museum \u2013 I\u2019m the one who runs Full Story Media.\u2019<\/p>\n

Jon Card<\/a> has written about business for publications including The Guardian, The Daily Telegraph and the Times and is the author of How to Make Your Company Famous<\/strong><\/p>\n

Want more on how to pitch effectively? Check out our How to pitch to…<\/a> series.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

We\u2019ve been gathering advice from journalists across different beats on how PRs can put together successful pitches in our How to pitch to series.<\/p>\n","protected":false},"author":423,"featured_media":130622,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[7365,7398,7272,7238],"tags":[],"_links":{"self":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/130620"}],"collection":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/users\/423"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/comments?post=130620"}],"version-history":[{"count":5,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/130620\/revisions"}],"predecessor-version":[{"id":130626,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/130620\/revisions\/130626"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media\/130622"}],"wp:attachment":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media?parent=130620"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/categories?post=130620"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/tags?post=130620"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}