{"id":131721,"date":"2020-08-06T14:33:37","date_gmt":"2020-08-06T13:33:37","guid":{"rendered":"https:\/\/www.vuelio.com\/uk\/?p=131721"},"modified":"2020-08-06T14:38:01","modified_gmt":"2020-08-06T13:38:01","slug":"prfest-launches-the-driven-pledge","status":"publish","type":"post","link":"https:\/\/www.vuelio.com\/uk\/blog\/prfest-launches-the-driven-pledge\/","title":{"rendered":"PRFest launches the DRIVEN Pledge"},"content":{"rendered":"

PRFest has launched the DRIVEN Pledge to help tackle inclusion, diversity and equality issues within the PR and communications industry. <\/strong><\/p>\n

The DRIVEN Pledge<\/a> tool is available free to industry leaders and professionals working to make change in their organisations and follows the launch of the DRIVEN Framework at PRFest in June.<\/p>\n

Founder Laura Sutherland cites insight shared during this year\u2019s panels \u2013 including Reuben Sinclair co-founder and managing director Rohan Shah\u2019s \u2018How to recruit based on values and purpose\u2019 and the Taylor Bennett Foundation chief executive Melissa Lawrence, PRCA director general Francis Ingham, CIPR President Jenni Field and CIPR chief executive Alastair McCapra discussion of accountability \u2013 as major contributors to the DRIVEN Pledge: \u2018We had really great conversations around challenges and solutions this year. This insight and content turned into the Pledge, with a view to getting practitioners to commit to change.\u2019<\/p>\n

\u2018Being collaborative is essential in my view,\u2019 believes Laura. \u2018The final event, featuring CIPR, PRCA and Taylor Bennett Foundation, was geared to being an industry-wide conversation to discuss accountability, but it was also an opportunity to be aligned and to outline why and how leaders and individual practitioners should be making progress in their own way.<\/p>\n

\u2018It was essential to have these organisations involved, and to have their endorsements. As an active industry ambassador for both CIPR and PRCA, I know how important it is for both organisations to be on the same platform, for such important conversations.<\/p>\n

\u2018I\u2019ve publicly declared my pledges and now I urge practitioners, teams and agencies to make theirs!\u2019<\/p>\n

Francis Ingham said: \u2018Our industry has faced some very hard truths in recent months about the levels of discrimination faced by Black and ethnic minority professionals. It\u2019s essential we all proactively play our part to help the industry achieve the aspirations we have for it. I urge members and the wider industry to take the DRIVEN Pledge so we can hold each other accountable in achieving workplace diversity and inclusivity.\u2019<\/p>\n

For Melissa Lawrence at the Taylor Bennett Foundation, change has been too slow so far: \u2018The PR industry has had an inconsistent record of successfully delivering Diversity and Inclusion programmes. Progress has been made, but at a glacial pace. PRFest\u2019s new DRIVEN Pledge gives industry leaders a roadmap to create real change through well-meaning action.<\/p>\n

\u2018This resource is fluid and allows businesses to adapt it to suit their organisations individual needs. Now is the time for change!\u2019<\/p>\n

Find out more about the DRIVEN Pledge on the PRFest website<\/a>, and watch the video<\/a> outlining the aims and inspiration behind it. For more on the work of the Taylor Bennett Foundation, read our interview with chief executive Melissa Lawrence here<\/a>.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

PRFest has launched its DRIVEN Pledge to help tackle inclusion, diversity and equality issues within the PR and communications industry.<\/p>\n","protected":false},"author":423,"featured_media":131723,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[7365,7272,3725],"tags":[],"_links":{"self":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/131721"}],"collection":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/users\/423"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/comments?post=131721"}],"version-history":[{"count":4,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/131721\/revisions"}],"predecessor-version":[{"id":131726,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/131721\/revisions\/131726"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media\/131723"}],"wp:attachment":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media?parent=131721"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/categories?post=131721"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/tags?post=131721"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}