{"id":131907,"date":"2020-08-19T14:00:05","date_gmt":"2020-08-19T13:00:05","guid":{"rendered":"https:\/\/www.vuelio.com\/uk\/?p=131907"},"modified":"2020-08-19T14:10:37","modified_gmt":"2020-08-19T13:10:37","slug":"5-tips-to-up-your-digital-presence","status":"publish","type":"post","link":"https:\/\/www.vuelio.com\/uk\/blog\/5-tips-to-up-your-digital-presence\/","title":{"rendered":"5 tips to up your digital presence"},"content":{"rendered":"<p><em>This is a guest post from Charlie Terry, founder &amp; managing director at <a href=\"https:\/\/ceek.co.uk\/london\/social-media-agency\/\" target=\"_blank\" rel=\"noopener noreferrer\">CEEK Marketing<\/a>. <\/em><\/p>\n<p><strong>Every modern-day PR knows that adding an element of digital marketing to a campaign can work wonders, and with the decline of print media it\u2019s almost a necessity to implement it not only to your clients strategies, but your own! Here are five tips for upping your digital presence.<\/strong><\/p>\n<p><strong><span style=\"font-size: 20px;\">1) Reviews are key<\/span><\/strong><br \/>\nInvent and create innovative techniques to encourage your clients\/audience to leave reviews on Google my Business (GMB) or TripAdvisor. Optimal reviews should always be keyword and location-driven. GMB also provides indispensable analytical tools as members list their location, phone number, and website. We recommend displaying google review widgets on business websites to add customer value.<\/p>\n<p><strong><span style=\"font-size: 20px;\">2) Guest blogging<\/span><\/strong><br \/>\nCreate valuable optimised content and exchange SEO value with other brands by guest posting on each other\u2019s website blogs. Utilising the keywords you want your business to rank for is key, make sure you do a previous competitor check and create similar but improved content. Create a mixture of news and industry updates and long-form evergreen content that will be relevant to your customers today but also in 12 months&#8217; time. The technique is to produce content that offers general industry \u2018tips\u2019 and \u2018how-to content\u2019 with lists. Backlinks are an inbound-marketing priority which could significantly boost your digital presence if done correctly.<\/p>\n<p><strong><span style=\"font-size: 20px;\">3) Content Marketing<\/span><\/strong><br \/>\nHighly engaging and branded content which is consistent throughout. Invest in graphic design, photography and videography services and make yourself remembered. Brands need stories. Make yourself heard, get in contact with local podcasts and share industry insights. Podcasts are a great way to create your own self-brand and advertise your business on multiple platforms.<\/p>\n<p><strong><span style=\"font-size: 20px;\">4) Brand Trust<\/span><\/strong><br \/>\nWork with macro and micro-influencers in your space who will add indispensable and cost-efficient value to your product\/brand while creating unique curated content which is relevant to your targeted audience. Remember that their following trusts their opinion! Influencers are like any other client and can be approached from all angles, from gifting experiences in exchange for content to paid partnerships that can lead to long-term business relationships.<\/p>\n<p><strong><span style=\"font-size: 20px;\">5) Website optimisation<\/span><\/strong><br \/>\nEnsure the health of your website is sharp and check simple but unnoticeable things such as \u2018alt tags\u2019 or image descriptions, keyword optimised content and correct contact information (NAPs: name, address, phone number).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>PRs knows that adding an element of digital marketing to a campaign can work wonders, and with the decline of print media it\u2019s a necessity to implement it.<\/p>\n","protected":false},"author":423,"featured_media":131906,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[7365,7272,3725],"tags":[],"_links":{"self":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/131907"}],"collection":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/users\/423"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/comments?post=131907"}],"version-history":[{"count":4,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/131907\/revisions"}],"predecessor-version":[{"id":131928,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/131907\/revisions\/131928"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media\/131906"}],"wp:attachment":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media?parent=131907"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/categories?post=131907"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/tags?post=131907"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}