{"id":132009,"date":"2020-08-25T17:55:14","date_gmt":"2020-08-25T16:55:14","guid":{"rendered":"https:\/\/www.vuelio.com\/uk\/?p=132009"},"modified":"2020-08-25T17:59:36","modified_gmt":"2020-08-25T16:59:36","slug":"is-rule-britannia-a-dead-cat","status":"publish","type":"post","link":"https:\/\/www.vuelio.com\/uk\/blog\/is-rule-britannia-a-dead-cat\/","title":{"rendered":"Is Rule Britannia a dead cat?"},"content":{"rendered":"<p><strong>Dominating much of the news cycle and the Twittersphere these last couple of days is the story that the BBC\u2019s Last Night Of The Proms will feature the song Rule Britannia (after initial reports suggesting otherwise) but it won\u2019t be sung.<\/strong><\/p>\n<p>The Sunday Times was first to <a href=\"https:\/\/www.thetimes.co.uk\/article\/rule-britannia-faces-axe-in-bbcs-black-lives-matter-proms-0fvhwmwlm\" target=\"_blank\" rel=\"noopener noreferrer\">report<\/a> that Rule Britannia \u2018faces axe\u2019 in what it called the BBC\u2019s \u2018Black Lives Matter Proms\u2019. It said the song was facing a backlash because it had \u2018perceived association with colonialism and slavery\u2019. This story led to a spokesperson for Prime Minister Boris Johnson <a href=\"https:\/\/news.sky.com\/story\/last-night-of-the-proms-boris-johnson-warns-tackle-the-substance-not-the-symbols-over-reports-rule-britannia-could-be-axed-12055715\">saying<\/a> the traditional songs should not be dropped from the Proms, a line that was repeated by many other Government ministers .<\/p>\n<p>The BBC then confirmed Rule Britannia would be played, but without a live audience it would not be sung. However, <a href=\"https:\/\/www.bbc.co.uk\/news\/entertainment-arts-53895000\" target=\"_blank\" rel=\"noopener noreferrer\">it did state<\/a> that the singing was expected to return next year when the audience came back.<\/p>\n<p>This failed to quash the story.<\/p>\n<p>The lack of lyrics was seen as a continuation of the original accusations that the BBC Proms was being \u2018wokewashed\u2019. Today, Johnson waded into the row again, <a href=\"https:\/\/www.bbc.co.uk\/news\/entertainment-arts-53902065\" target=\"_blank\" rel=\"noopener noreferrer\">saying<\/a> he \u2018cannot believe\u2019 it won\u2019t be sung, adding: \u2018I think it&#8217;s time we stopped our cringing embarrassment about our history\u2019.<\/p>\n<p>Is this storm in a teacup a genuine concern or part of a \u2018<a href=\"https:\/\/en.wikipedia.org\/wiki\/Dead_cat_strategy\" target=\"_blank\" rel=\"noopener noreferrer\">dead cat strategy<\/a>\u2019 following the recent exam fiasco that has today led to <a href=\"https:\/\/www.bbc.co.uk\/news\/education-53909487\" target=\"_blank\" rel=\"noopener noreferrer\">Ofqual\u2019s chief resigning<\/a>?<\/p>\n<p>Using our sister brand <a href=\"https:\/\/www.pulsarplatform.com\/solutions\/pulsar-trends\/\" target=\"_blank\" rel=\"noopener noreferrer\">Pulsar\u2019s TRENDS<\/a>, we can compare the volume of conversation in the last week about the exam results with the Rule Britannia\/Proms debacle and today\u2019s political pressure point, whether masks will be worn in schools or not.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-132017 size-full\" src=\"https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2020\/08\/Rule-Britannia-1-1.png\" alt=\"Rule Britannia Exams\" width=\"760\" height=\"225\" srcset=\"https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2020\/08\/Rule-Britannia-1-1.png 760w, https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2020\/08\/Rule-Britannia-1-1-300x89.png 300w, https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2020\/08\/Rule-Britannia-1-1-705x209.png 705w, https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2020\/08\/Rule-Britannia-1-1-500x148.png 500w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/p>\n<p>The graph clearly shows that Rule Britannia now dominates among the three issues, though the exams conversation was already in decline. What it seems to have done is filled the vacuum, giving the political commentariat, and daily magazine show broadcasters, something to focus on beyond the schools and exam results chaos.<\/p>\n<p>Left-wing commentator Sunny Hundal <a href=\"https:\/\/twitter.com\/sunny_hundal\/status\/1298252866487046144\" target=\"_blank\" rel=\"noopener noreferrer\">identifies<\/a> this as \u2018elaborate trolling exercises\u2019 fueled by the \u2018right-wing media and politicians\u2019.<\/p>\n<p>A true test of the story\u2019s \u2018dead cat\u2019 potential is when we look at it in comparison to <em>the<\/em> political story of our time, which always accounts for a sizeable portion of the political discourse: Brexit.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-132011\" src=\"https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2020\/08\/Rule-Britannia-2.png\" alt=\"Rule Britannia Brexit\" width=\"760\" height=\"225\" srcset=\"https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2020\/08\/Rule-Britannia-2.png 760w, https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2020\/08\/Rule-Britannia-2-300x89.png 300w, https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2020\/08\/Rule-Britannia-2-705x209.png 705w, https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2020\/08\/Rule-Britannia-2-500x148.png 500w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/p>\n<p>As the graph shows, the Rule Britannia row today surpassed Brexit on Twitter indicating its current impact; expect to see it feature across all of tonight\u2019s new bulletins.<\/p>\n<p>Is this a dead cat? If we go back to the BBC\u2019s statement, which has been backed up by outgoing director general Tony Hall, the song lyrics have been dropped due the lack of artistic capability to make it work without an audience. That suggests the culture wars element to the story is fabricated and the perpetuation by MPs and political commentators is unwarranted. In that respect, yes it is.<\/p>\n<p>But at the same time, there isn\u2019t a major scandal or \u2018bigger issue\u2019 that this is drawing attention away from, so its prominence in that respect is more unusual for a deadcatting tactic.<\/p>\n<p>Perhaps the real story is the ammunition this provides for critics of the BBC, which is regularly attacked in the mainstream press. This final graph shows a slow but steady rise in BBC detractors alongside the Rule Britannia furor.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-132010\" src=\"https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2020\/08\/Rule-Britannia-3.png\" alt=\"Rule Britannia dead cat\" width=\"760\" height=\"225\" srcset=\"https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2020\/08\/Rule-Britannia-3.png 760w, https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2020\/08\/Rule-Britannia-3-300x89.png 300w, https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2020\/08\/Rule-Britannia-3-705x209.png 705w, https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2020\/08\/Rule-Britannia-3-500x148.png 500w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dominating much of the news cycle and the Twittersphere these last couple of days is the story that the BBC\u2019s Last Night Of The Proms will feature the song Rule Britannia (after initial reports suggesting &#8230;<\/p>\n","protected":false},"author":423,"featured_media":132013,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[7365,7383,3734],"tags":[],"_links":{"self":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/132009"}],"collection":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/users\/423"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/comments?post=132009"}],"version-history":[{"count":3,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/132009\/revisions"}],"predecessor-version":[{"id":132016,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/132009\/revisions\/132016"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media\/132013"}],"wp:attachment":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media?parent=132009"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/categories?post=132009"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/tags?post=132009"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}