{"id":132714,"date":"2020-10-13T14:02:26","date_gmt":"2020-10-13T13:02:26","guid":{"rendered":"https:\/\/www.vuelio.com\/uk\/?p=132714"},"modified":"2020-10-13T14:04:41","modified_gmt":"2020-10-13T13:04:41","slug":"cut-for-time-extra-answers-from-our-accessmatters-session-with-manifests-julian-obubo","status":"publish","type":"post","link":"https:\/\/www.vuelio.com\/uk\/blog\/cut-for-time-extra-answers-from-our-accessmatters-session-with-manifests-julian-obubo\/","title":{"rendered":"Cut for time: extra answers from our accessmatters session with Manifest\u2019s Julian Obubo"},"content":{"rendered":"

Our recent accessmatters session with Manifest Brand Strategy Director and Head of Diversity & Inclusion Julian Obubo centred on the importance of developing diverse agencies and how everyone can be anti-racist. <\/strong><\/p>\n

Watch the full accessmatters session with Julian Obubo here<\/a>.<\/p>\n

Talking through the possibility of working with clients who use racist language, or who don\u2019t even realise their own prejudices, Julian shared how vital it is for all of us to educate ourselves on systemic racism to create a better environment for everyone working in the public relations industry.<\/p>\n

We ran out of time to answer all of the questions that came in during the session, so Julian has very kindly answered the additional questions regarding Blueprint status and getting clients \u2013 and colleagues \u2013 onboard with diverse representation\u2026<\/p>\n

How should agencies talk to clients about ensuring diversity in campaigns – particularly when expecting potential defensiveness\/hostility?<\/span><\/strong>
\nMaking the case to clients is getting easier as they can see examples of brands that have been called out for failing to recognise diversity. However, while shame can be a great catalyst to change, it is not as sustainable as getting your clients on board with a basic understanding and appreciation for diversity. That starts with being equipped to make the case beyond the \u2018everyone is doing it\u2019 argument. It involves being conversant with articulating the causative factors for the lack of diversity in campaigns \u2013 i.e. racism.<\/p>\n

These conversations need to be constructive in order to be productive. No one responds well if they feel singled out, but at the same time, change cannot happen if defensiveness isn\u2019t challenged.<\/p>\n

For The Blueprint<\/a> status, how often is it checked to ensure you’re still following the guidelines?<\/span><\/strong>
\nAgencies have to reapply every two years.<\/p>\n

What happens if a comms team is passionate about improving diversity and inclusion, but the org’s leadership (C-suite\/board) isn’t?<\/span><\/strong>
\nThat\u2019s usually a recipe for disaster. For diversity and inclusion to be taken seriously, there has to be support and accountability from the very top. If there\u2019s intransigence but not resistance from leadership, the comms team can move ahead with implementing some D&I initiatives, prove they work, get buy-in from the wider team and then take that success to leadership as proof that more needs to be done.<\/p>\n

If an agency’s motto is ‘we lead with diversity’ what should we expect to see from them?<\/span><\/strong>
\nA diverse team, first of all, and client work that shows the agency values diversity.<\/p>\n

Watch the accessmatters session with Manifest\u2019s Julian Obubo<\/a> as well as our previous session with InFusion Comms\u2019 Sara Hawthorn on the Access Intelligence accessmatters hub<\/a>. Our next session is on Wednesday 14 October from 11am and will be with Melissa Lawrence from the Taylor Bennett Foundation \u2013 register to join us tomorrow<\/a>. <\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Our accessmatters session with Manifest’s Julian Obubo centred on the importance of developing diverse agencies and how everyone can be anti-racist.<\/p>\n","protected":false},"author":423,"featured_media":132713,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[7365,7401,7272,3531,3725],"tags":[],"_links":{"self":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/132714"}],"collection":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/users\/423"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/comments?post=132714"}],"version-history":[{"count":5,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/132714\/revisions"}],"predecessor-version":[{"id":132718,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/132714\/revisions\/132718"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media\/132713"}],"wp:attachment":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media?parent=132714"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/categories?post=132714"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/tags?post=132714"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}