{"id":133431,"date":"2020-11-25T11:17:02","date_gmt":"2020-11-25T10:17:02","guid":{"rendered":"https:\/\/www.vuelio.com\/uk\/?p=133431"},"modified":"2020-11-25T13:00:18","modified_gmt":"2020-11-25T12:00:18","slug":"top-influencers-of-2020","status":"publish","type":"post","link":"https:\/\/www.vuelio.com\/uk\/blog\/top-influencers-of-2020\/","title":{"rendered":"Top Influencers of 2020"},"content":{"rendered":"

Get to know this year\u2019s winners of the Online Influence Awards, who joined us for an online ceremony from their living rooms across the UK in bow ties, ball gowns and pyjamas for what we wanted to be our most accessible awards yet. <\/strong><\/p>\n

If you missed the big night on Friday 20 November, read on to find out more about the winners and what makes them so influential among their audiences, peers and, not least, this year\u2019s Online Influence Awards judging panel.<\/p>\n

Best influencers by sector<\/span><\/strong><\/p>\n

\"London<\/p>\n

Arts & Entertainment \u2013 London Theatre Reviews<\/strong>
\nAs the coronavirus pandemic has hit the arts industry hard, London Theatre Reviews has been hard at work supporting the theatre industry. This year\u2019s Online Influence Awards judging panel loved the broad range of contributors writing for the blog, which shows a long-term commitment to making the arts accessible for everyone.<\/p>\n

\"makeupbytammi\"<\/p>\n

Beauty \u2013 makeupbytammi<\/strong>
\nFor the best in beauty, the judges awarded makeupbytammi, loving the authenticity of her content (both in and out of makeup). A true expert in the field, Tammi has grown her brand to the point of having her own palette.<\/p>\n

\"Stuart<\/p>\n

Current Affairs \u2013 Stuart Thomson<\/strong>
\nWhen it comes to current affairs, Stuart Thomson was the pick in a crowded category for quality content. With his clear and concise style, Stuart keeps things practical and political-party-neutral, equipping his audience with the information they need on what\u2019s happening around the world.<\/p>\n

\"styleidealist\"<\/p>\n

Fashion \u2013 styleidealist <\/strong>
\nIdeal in the judge\u2019s eyes for fashion was styleidealist founder Karina, who shares engaging and accessible content readers are quick to relate to \u2013 with tips that are achievable for all and, very importantly, affordable, too.<\/p>\n

\"Becky<\/p>\n

Food & Drink \u2013 Becky Excell<\/strong>
\nWhat turned out to be the most tempting morsel in this category was Becky Excell\u2019s blog for the gluten and dairy free community (and others who just want something tasty, regardless of ingredients). What made our judges\u2019 mouths water in particular was Becky\u2019s focus and drive to build her own niche in the food and drinks sector.<\/p>\n

\"Keep<\/p>\n

Health & Fitness \u2013 Keep it simpElle<\/strong>
\nMaking fitness accessible for everyone is Elle at Keep it simpElle, who impressed the judges with her light-hearted tone and humour in a time where health can be serious business. Authenticity runs through every post from Elle, who even shares pictures of workouts from her living room (something we can all relate to this year, we\u2019re sure).<\/p>\n

\"Sophie<\/p>\n

Interior Design \u2013 Sophie Robinson<\/strong>
\nFor interiors, Sophie Robinson has taken her content outside of the box \u2013 sharing ideas across her blog, her podcast with Online Influence Awards Hall of Famer Kate Watson-Smyth from Mad About the House and her inspirational Instagram. What drew the judge\u2019s eye for this year\u2019s best in Interior Design \u2013 Sophie\u2019s love of colour and her encouragement of bold design.<\/p>\n

\"The<\/p>\n

LGBTQ+ \u2013 The Globetrotter Guys<\/strong>
\nThe judges didn\u2019t have to look far to find fantastic LGBTQ+ creators this year \u2013 The Globetrotter Guys have been keeping things positive despite the pandemic\u2019s impact on the travel industry and share practical information on travelling when LGBTQ+.<\/p>\n

\"Little<\/p>\n

Lifestyle \u2013 Little Green Shed<\/strong>
\nLittle Green Shed\u2019s Lou was our judges pick for the best in lifestyle influence, having ten years of experience of sharing consistently engaging content. Her clean style and dedication to her followers are particular pluses.<\/p>\n

\"manversusbaby\"<\/p>\n

Parenting \u2013 manversusbaby<\/strong>
\nMatt Coyne started manversusbaby as a Facebook post and is now a bestselling author and internet favourite \u2013 the judges\u2019 verdict declared him \u2018hilarious\u2019, \u2018funny\u2019 and \u2018provocative\u2019.<\/p>\n

\"Ronke<\/p>\n

PR & Comms \u2013 Ronke Lawal <\/strong>
\nA public relations-focused platform that also attracts an audience outside of its sector is a special thing indeed, so Ronke Lawal was our judges pick for the winner in the PR & Comms category. Her focus on black-owned businesses and giving previously overlooked people a voice has been a real highlight of this year.<\/p>\n

\"Brogan<\/p>\n

Travel & Leisure \u2013 Brogan Abroad<\/strong>
\nSustainable travel is what Teresa at Brogan Abroad is all about, and her passion for shopping locally and supporting smaller local businesses impressed our judges (as did her detailed awards entry).<\/p>\n

\"Ethical<\/p>\n

Disruptor \u2013 Ethical Hour <\/strong>
\nAnd disrupting things in the best possible way is Ethical Hour, who beat out others in the hardest category being judged this year. Sharing how to live sustainably with clear advice and actions, Sian is helping her audience lead more ethical lives.<\/p>\n

\"Plantastic<\/p>\n

Newcomer \u2013 Plantastic Mr Fox<\/strong>
\nStuart, also known as the Plantastic Mr Fox, planted himself on social media not that long ago and has already grown himself a healthy crop of followers looking for help with parenting their plants. The judges loved his name, creativity and tips.<\/p>\n

Best in UK influence<\/span><\/strong><\/p>\n

Best Influence Campaign \u2013 Flourish Management \u2013 Topshop SNO <\/strong>
\nSoon able to flourish their award for Best Influence Campaign (which will be in the post shortly) is the team at Flourish Management who worked on the Topshop SNO project. The results of the campaign were impressive, as were the images shared by influencers working on it with them.<\/p>\n

Best Cause-Led Influence Campaign \u2013 Zero Waste Scotland \u2013 Scotland is Stunning \u2013 Let\u2019s Keep It That Way<\/strong>
\nCross-party recognition (including the First Minister) was achieved by Zero Waste Scotland with its Scotland is Stunning \u2013 Let\u2019s Keep It That Way campaign. With stunning imagery and a carefully-executed plan, the campaign also featured influencers including TikTok\u2019s littlestchicken (no small feat).<\/p>\n

Best UK Influencer \u2013 Ethical Hour<\/strong>
\nSian at Ethical Hour also picked up (virtually, anyway) the award for Best UK Influencer, with content committed to a cause important for everyone.<\/p>\n

\"Caroline<\/p>\n

Hall of Fame \u2013 Caroline Hirons<\/strong>
\nThe \u2018most powerful woman in beauty\u2019 joined the Online Influence Awards\u2019 Hall of Fame this year, which is bound to please her global audience of self-described \u2018Skincare Freaks\u2019 \u2013 yes, we\u2019re talking about Caroline Hirons, whose influence is undeniable. In a year where self-care became so important, Caroline\u2019s recommendations have been closely followed by her fans, with products she likes selling-out across the world and her book Skincare shooting to the top of the charts. Thank you for helping to keep our skin clear and healthy, Caroline \u2013 and thank you to all of our winners for your creativity this year.<\/p>\n","protected":false},"excerpt":{"rendered":"

Get to know this year\u2019s winners of the Online Influence Awards, who joined us for an online ceremony from their living rooms across the UK on Friday 20 November<\/p>\n","protected":false},"author":423,"featured_media":133462,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[7397,7365,7265,4038,7324,1449],"tags":[],"_links":{"self":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/133431"}],"collection":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/users\/423"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/comments?post=133431"}],"version-history":[{"count":5,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/133431\/revisions"}],"predecessor-version":[{"id":133473,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/133431\/revisions\/133473"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media\/133462"}],"wp:attachment":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media?parent=133431"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/categories?post=133431"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/tags?post=133431"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}