{"id":135636,"date":"2021-06-01T11:41:49","date_gmt":"2021-06-01T10:41:49","guid":{"rendered":"https:\/\/www.vuelio.com\/uk\/?p=135636"},"modified":"2021-06-01T11:41:49","modified_gmt":"2021-06-01T10:41:49","slug":"uk-pr-industry-ready-to-embrace-hybrid-working-model","status":"publish","type":"post","link":"https:\/\/www.vuelio.com\/uk\/blog\/uk-pr-industry-ready-to-embrace-hybrid-working-model\/","title":{"rendered":"UK PR industry ready to embrace hybrid working model"},"content":{"rendered":"<p><strong>Research from the Public Relations and Communications Association (PRCA) has found that a majority of the PR industry in the UK is prepared to move away from <a href=\"https:\/\/www.vuelio.com\/uk\/blog\/11-ways-to-mentally-prepare-for-an-eventual-return-to-in-office-working\/\" target=\"_blank\" rel=\"noopener noreferrer\">a traditional five-day office-based week<\/a> in favour of a hybrid working model.<\/strong><\/p>\n<p>The PRCA\u2019s Office Return Study of agency and in-house leaders found that 44% of senior professionals will not specify the number of days that employees will be required to work in-office, with only one in twenty industry leaders expecting employees to be office-based five days a week.<\/p>\n<p>On masks, COVID-19 testing and vaccination policies, 23% have plans for weekly or fortnightly testing, while 56% have no plans as yet. Others plan to follow advice from the Government.<\/p>\n<p>While 22% of those polled for the study said they have asked staff about vaccination, the majority &#8211; 86% &#8211; have no plans to implement vaccine policies.<\/p>\n<p>Over half of respondents &#8211; 58% &#8211; will not require staff to wear masks, 35% will require masks to be worn in all areas except for desks, and one in twenty will require employees to wear masks throughout the working day while in the office.<\/p>\n<p>\u2018The data from the PRCA Office Return Study are conclusive \u2013 our industry overwhelmingly stands ready to embrace a new hybrid working model,\u2019 said PRCA director general Francis Ingham.<\/p>\n<p>\u2018PR and communications professionals have delivered exceptional work while operating remotely. But ours is a social industry; one in which teams are built and creativity is sparked through face-to-face relationships. There are elements of our practice which simply cannot be replaced by Zoom calls. That is why our future will be built around a hybrid model that fuses the best of both worlds. But let\u2019s be clear &#8211; for the great majority of us, our working lives have changed fundamentally and forever.\u2019<\/p>\n<p><strong>Concerned about an eventual return to in-office working? Here are <a href=\"https:\/\/www.vuelio.com\/uk\/blog\/11-ways-to-mentally-prepare-for-an-eventual-return-to-in-office-working\/\" target=\"_blank\" rel=\"noopener noreferrer\">11 ways to mentally prepare for heading back to the office<\/a> with advice from mental health professionals and fellow PRs.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Research from the Public Relations and Communications Association (PRCA) has found that a majority of the PR industry in the UK is prepared to move away from a traditional five-day office-based week in favour of &#8230;<\/p>\n","protected":false},"author":423,"featured_media":135635,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[7365,7272,3725],"tags":[],"_links":{"self":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/135636"}],"collection":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/users\/423"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/comments?post=135636"}],"version-history":[{"count":3,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/135636\/revisions"}],"predecessor-version":[{"id":135640,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/135636\/revisions\/135640"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media\/135635"}],"wp:attachment":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media?parent=135636"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/categories?post=135636"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/tags?post=135636"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}