{"id":135916,"date":"2021-06-23T14:31:35","date_gmt":"2021-06-23T13:31:35","guid":{"rendered":"https:\/\/www.vuelio.com\/uk\/?p=135916"},"modified":"2021-06-23T14:31:35","modified_gmt":"2021-06-23T13:31:35","slug":"comms-always-thrives-in-a-crisis-helen-dunne-on-the-upcoming-corporate-purpose-summit","status":"publish","type":"post","link":"https:\/\/www.vuelio.com\/uk\/blog\/comms-always-thrives-in-a-crisis-helen-dunne-on-the-upcoming-corporate-purpose-summit\/","title":{"rendered":"\u2018Comms always thrives in a crisis\u2019: Helen Dunne on the upcoming Corporate Purpose Summit"},"content":{"rendered":"

The CorpComms<\/a>\u2019 three-day Corporate Purpose Summit<\/a> starts on 29 June and we\u2019re delighted to be partnering with the event to offer a number of tickets to our network at no charge.<\/strong><\/p>\n

To secure a place (one ticket per person), fill in the form here<\/a> \u2013 but first, read on to find out more about the event\u2019s packed schedule and roster of speakers from brands including Marks & Spencer, Aviva and Penguin Random House UK.<\/strong><\/p>\n

\u2018I have had an idea for a summit for some time,\u2019 says CorpComms editor and event organiser Helen Dunne. \u2018Corporate purpose is a subject that really intrigues me, because it is so multi-faceted. Most corporates now acknowledge that their stakeholders, including ESG investors, want them to do more than simply make money. The events of the past year have also exacerbated that.\u2019<\/p>\n

Speaking at the summit to share best practice, as well as their successes and the challenges of the last year, will be:<\/p>\n

\u2022 Gillian McGill, former global internal and social communications director, Aviva<\/strong>
\n\u2022 Matt Carter, founder of Message House<\/strong>
\n\u2022 Maeve Atkins, external communications manager, Budweiser Brewing Group<\/strong>
\n\u2022 Rupert Gowrley, director of corporate affairs, Bupa Group<\/strong>
\n\u2022 Victoria McKenzie Gould, director of corporate communications, Marks & Spencer<\/strong>
\n\u2022 Miguel Veiga-Pestana, head of corporate affairs and chief sustainability officer, Reckitt<\/strong>
\n\u2022 Greg Dawson, director of corporate affairs, DS Smith<\/strong>
\n\u2022 Yasmin Diamond, executive vice president global corporate affairs, IHG Hotels & Resorts<\/strong>
\n\u2022 Greg Sage, director of corporate affairs, Greene King<\/strong>
\n\u2022 Rebecca Sinclar, MD, audiences, brand and communications, Penguin Random House UK<\/strong>
\n\u2022 Hilary Berg, responsible business adviser, Iceland Foods<\/strong>
\n\u2022 George Ames, director of client services, Forster Communications<\/strong>
\n\u2022 Christine Crofts, founder of Kinetic Internal Communications<\/strong>
\n\u2022 Danielle Jones-Hunte, head of employee advocacy, global, BP<\/strong>
\n\u2022 Katja Hall, chief corporate affairs and marketing officer, Capita<\/strong>
\n\u2022 Rosemary McGinness, chief people officer, Weir Group<\/strong>
\n\u2022 Innis Scott, head of engagement, Weir Group<\/strong>
\n\u2022 Esme Knight, head of corporate affairs, Costa Coffee<\/strong>
\n\u2022 Kerry Parkin, director global communications, Zip<\/strong>
\n\u2022 Asad Dhunna, founder of The Unmistakables<\/strong>
\n\u2022 Matt Bell, director of corporate affairs, Grosvenor Group<\/strong>
\n\u2022 Pia Huusfelt, business leader for IKEA global innovation, Inka Group<\/strong>
\n\u2022 Steve Butterworth, chief executive, Neighbourly<\/strong>
\n\u2022 Amanda Powell-Smith, chief executive, Forster Communications<\/strong>
\n\u2022 Nigel Prideaux, director of corporate affairs, NatWest Group<\/strong>
\n\u2022 Roger Barker, director of policy and corporate governance, Institute of Directors<\/strong>
\n\u2022 Matt Young, co-founder, Apella Advisers<\/strong><\/p>\n

Securing such an impressive line-up of experts for an event is tough any year, but in 2021? Even tougher, says Helen:<\/p>\n

\u2018We\u2019ve had many false starts along the way. I don\u2019t envy people who put on summits full-time! But luckily, I have managed to secure a fabulous list of speakers through their kindness and also with the help of my sponsors, Message House and Forster Communications.\u2019<\/p>\n

While the full impact of the pandemic on the communication industry and the audiences it serves is yet to be seen, there have undoubtedly been opportunities alongside the new pressure points:<\/p>\n

\u2018Comms always thrives in a crisis,\u2019 believes Helen. \u2018Internal comms really stepped out from the shadows during the pandemic as companies put their people first, which meant that, ironically as they were often in remote mode, in many companies employee engagement levels were at record highs. There is a new respect in many organisations for their internal comms people, and I\u2019d like to think that will continue.<\/p>\n

\u2018If purpose is currently on your \u2018to do; list, the summit should spark inspiration. But there is something for everybody \u2013 including discussions on diversity and inclusion, inclusive capitalism, brand activism, sustainability and even how purpose strengthens the position of the corporate affairs director.<\/p>\n

For whether the lessons learned regarding purpose-driven communications and corporate responsibility will last, Helen isn\u2019t certain. But being ready for what comes next will be vital:<\/p>\n

\u2018Inevitably, as business returns to normal, old practices will come back into play. But I think where comms has been integral to the corporate response to the crisis, it will be hard to go back.\u2019<\/p>\n

Find out more about the Corporate Purpose Summit and secure your place here on the CorpComms website<\/a>.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

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