{"id":136013,"date":"2021-07-19T09:30:09","date_gmt":"2021-07-19T08:30:09","guid":{"rendered":"https:\/\/www.vuelio.com\/uk\/?p=136013"},"modified":"2021-12-02T13:11:04","modified_gmt":"2021-12-02T12:11:04","slug":"stakeholders-arent-just-clients-or-suppliers-dont-forget-your-team","status":"publish","type":"post","link":"https:\/\/www.vuelio.com\/uk\/blog\/stakeholders-arent-just-clients-or-suppliers-dont-forget-your-team\/","title":{"rendered":"Stakeholders aren\u2019t just clients or suppliers \u2013 don\u2019t forget your team!"},"content":{"rendered":"

This is a guest post from PRFest<\/a> founder and Aura PR<\/a>‘s Laura Sutherland. <\/em><\/p>\n

If you\u2019re not familiar with the term \u2018stakeholder\u2019 then just assume anyone with an interest in your business or organisation is one. They have an opinion about your brand and they also have the power to influence other people\u2019s perceptions.<\/strong><\/p>\n

Too often we think of customers and shareholders as the main stakeholder groups and all too often the people who keep the business running are left off. Your team!<\/p>\n

Often staff is considered a challenge rather an asset. What if staff were nurtured as stakeholders? What if staff were fed them with learning opportunities and watered with the chance to feel empowered to take on challenges and solve problems? I say that mindset is 75% of the battle.<\/p>\n

Staff is one of, if not the most important stakeholder group<\/a>. Don\u2019t forget them. Include them. Nurture them.<\/p>\n

This isn\u2019t all the responsibility of the CEO. Line managers\/middle management, have a large role to play and they need supported in order to nurture the team.<\/p>\n

So, what key things do line managers need to do, to effectively support the team and give them these opportunities?<\/p>\n

1. Genuinely get to know staff members
\n2. Listen and observe \u2013 be present
\n3. Regularly have 1-2-1 discussions with the team \u2013 it\u2019s not always work challenges you can help with
\n4. Ensure the exec team is communicating with middle management regularly
\n5. When there is a challenge, ensure there is an action plan developed to try and overcome it
\n6. Celebrate good work \u2013 notice it and ensure it\u2019s acknowledged
\n7. Communicate with the exec team when there is a challenge and you need support
\n8. Set up internal recruitment schemes to offer progression within and bespoke perks
\n9. Develop a programme for innovation where staff feel empowered to solve problems
\n10. Be genuine
\n11. Be aware of your own style and be open to constructive feedback<\/p>\n

As a result, your team members will want to help you succeed and will be more productive, participative, caring and hold themselves accountable. Most importantly, they\u2019ll be happier!<\/p>\n

It comes back down to the basics of PR. Build relationships by genuinely caring and that\u2019s when trust and respect is earned and given.<\/p>\n

Find out more about Laura Sutherland’s work and this year’s PRFest here<\/a>. <\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Aura PR’s Laura Sutherland explains why stakeholders aren’t just clients or suppliers – they’re also the team you work with. <\/p>\n","protected":false},"author":423,"featured_media":136019,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[7365,7238],"tags":[],"_links":{"self":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/136013"}],"collection":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/users\/423"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/comments?post=136013"}],"version-history":[{"count":5,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/136013\/revisions"}],"predecessor-version":[{"id":137203,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/136013\/revisions\/137203"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media\/136019"}],"wp:attachment":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media?parent=136013"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/categories?post=136013"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/tags?post=136013"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}