{"id":136288,"date":"2021-08-18T13:28:39","date_gmt":"2021-08-18T12:28:39","guid":{"rendered":"https:\/\/www.vuelio.com\/uk\/?p=136288"},"modified":"2021-09-15T11:02:57","modified_gmt":"2021-09-15T10:02:57","slug":"vuelio-joins-amec","status":"publish","type":"post","link":"https:\/\/www.vuelio.com\/uk\/blog\/vuelio-joins-amec\/","title":{"rendered":"Vuelio joins AMEC"},"content":{"rendered":"<p><strong>The measurement and analysis of communications data is vital for understanding the strength and impact of PR and determining future plans for campaigns and the direction of business, which is why <a href=\"https:\/\/www.vuelio.com\/uk\/pr-software\/\" target=\"_blank\" rel=\"noopener noreferrer\">Vuelio<\/a> is proud to join <a href=\"https:\/\/amecorg.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">AMEC<\/a> as a Full Member.<\/strong><\/p>\n<p>The International Association for the Measurement and Evaluation of Communication (AMEC) is the leading international professional body for media intelligence and insights, and a renowned mark of excellence with a 25-year record of representing specialists in media evaluation and communications research. Vuelio joins AMEC\u2019s membership of over 200 organisations and 1,000 professionals, which spans more than 86 countries worldwide.<\/p>\n<p>AMEC\u2019s ongoing international education outreach, strategic partnerships with associations including PRSA and ICCO, and the sharing of industry-wide best practice includes its \u2018Say No to AVEs\u2019 campaign, which advocates a move away from the use of Advertising Value Equivalent (AVEs) in PR and communications work. This commitment to fairer and more accurate measurement within the industry is something Vuelio supports and bolsters with Vuelio Insights, which uses a mix of qualitive metrics, enriched data monitoring and tailored reporting for strategic recommendations.<\/p>\n<p>&#8216;Evaluating key comms activity accurately \u2013 making judgements on which parts of your business and strategy are working effectively \u2013 is complicated. Gone are the days of meaningless AVEs and vanity metrics; forward-thinking organisations demand communications measurement that directly impact business goals and moves the dial forward\u2019 says Vuelio Insights lead Amy Parry.<\/p>\n<p>&#8216;As advocates for strategic planning based on true performance and actionable insights, we\u2019re truly delighted to be members of a community dedicated to valuable and data-driven research and evaluation.&#8217;<\/p>\n<p>AMEC global managing director Johna Burke says: &#8216;We are delighted to welcome Vuelio into the AMEC Member Community. The team&#8217;s expertise and enthusiasm will enrich the discussions and make us all the better as we tackle the challenges of measurement and evaluation of communication.&#8217;<\/p>\n<p><strong>For more on Vuelio&#8217;s media monitoring and analysis solutions, <a href=\"https:\/\/email.vuelio.com\/insights-reports\" target=\"_blank\" rel=\"noopener noreferrer\">click here<\/a> to book a demo\/consultation with the Insights team.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Vuelio have joined The International Association for the Measurement and Evaluation of Communication (AMEC) as a Full Member. <\/p>\n","protected":false},"author":423,"featured_media":136290,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[7365,7272,3699,3725,3729,7341],"tags":[],"_links":{"self":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/136288"}],"collection":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/users\/423"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/comments?post=136288"}],"version-history":[{"count":6,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/136288\/revisions"}],"predecessor-version":[{"id":136468,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/136288\/revisions\/136468"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media\/136290"}],"wp:attachment":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media?parent=136288"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/categories?post=136288"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/tags?post=136288"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}