{"id":136695,"date":"2021-10-13T10:08:12","date_gmt":"2021-10-13T09:08:12","guid":{"rendered":"https:\/\/www.vuelio.com\/uk\/?p=136695"},"modified":"2021-12-02T13:06:46","modified_gmt":"2021-12-02T12:06:46","slug":"the-rewards-of-net-zero","status":"publish","type":"post","link":"https:\/\/www.vuelio.com\/uk\/blog\/the-rewards-of-net-zero\/","title":{"rendered":"The rewards of net zero"},"content":{"rendered":"

The relatively short break the climate got from harmful emissions during lockdowns across the world is over \u2013 the planning for net zero<\/a> has to start now. That \u2018E\u2019 part of ESG planning \u2013 environment \u2013 is of even more importance for government, organisations and individuals worldwide as we get closer to November\u2019s COP26<\/a>. <\/strong><\/p>\n

Both corporate and consumer-focused businesses have big decisions to make on what their role will be on climate change – what are the potential risks, and rewards, of leading on environmental action?<\/p>\n

The New Statesman panel \u2018Making Sense of Net Zero \u2013 Corporate rewards of being in the climate action driving seat<\/a>\u2019 featured advice from contributors Luke Herbert, Communications Director for The Climate Group<\/a>, JLL<\/a>\u2019s Global Chief Sustainability Officer Richard Batten and Vuelio\u2019s Insights Lead<\/a> Amy Parry on the considerations and consequences for decision makers tasked with making change \u2013 here are some of the key takeaways…<\/p>\n

Revenues and rewards<\/span><\/strong>
\nJLL is a worldwide real estate organisation with what its Global Chief Sustainability Officer Richard Batten calls a \u2018strange footprint\u2019, yet the organisation has already made its 2040 net zero commitment.<\/p>\n

\u2018If you\u2019re thinking of going down this route, take small steps. You need to feel your way in – you have to get the data and analyse it. Start projecting what you can do, then you can start pushing the envelope. It\u2019s a bit like peeling an onion \u2013 it takes time to understand your business.<\/p>\n

\u2018There\u2019s no doubt there are financial rewards to aiming for net zero, and it helps with the strategy of your business,\u2019 added Luke Herbert, who works to drive change with The Climate Group.<\/p>\n

\u2018Not long ago, we had Brexit, Trump and the start of COVID-19 hurting comms and PR team abilities to plan for the future – but now there\u2019s a path; we have to go renewable in this decade. That gives a lot of clarity – you\u2019re going to be pretty much future-proof if you do this. If you\u2019re behind, you\u2019re at risk of disturbance.\u2019<\/p>\n

\u2018If the financials are there, you will be able to influence your board members\u2019.<\/p>\n

Vuelio\u2019s Insight Lead Amy Parry agreed on the rewards of net zero when it comes to positive influence \u2013 for all stakeholders.<\/p>\n

\u2018For internal stakeholders, the rewards are in future proofing and knowing where to invest money. For consumers, it\u2019s that feel-good factor \u2013 the more that consumers feel that they\u2019re buying into something, that they\u2019re doing good, it\u2019s going to result in better sales. That\u2019s really important\u2026 alongside the goals of climate action itself, of course.\u2019<\/p>\n

Reputation <\/span><\/strong>
\nESG action (or in-action) is already impacting the reputations of companies worldwide and Amy had data for organisations who don\u2019t yet have the right plans and promises in place:<\/p>\n

\u2018Our media and insights team examined case studies around climate action and how that impacts government and organisations – we looked at banking, which is more traditional and institutional. Historically, it\u2019s already seen negativity for supporting areas like coal financing. We also looked at a very different sector \u2013 meal delivery services in the UK; a very modern service that\u2019s grown during the pandemic.<\/p>\n

Read the Vuelio Insights case study Sustainability Initiatives and the Impact on Businesses<\/a>.<\/p>\n

\u2018We were surprised by some of the similarities in coverage for the two very different sectors. Around 23% of all banking mentions in the media<\/a> were linked to sustainability – that\u2019s tens of thousands of articles in a short time. 37% of meal service mentions were linked to those topics. Across both sectors, initiatives and coverage fell into two pools – sustainability as a vehicle for change and as a vehicle for business growth. The first lends itself more to the corporate side; abolition of pollution financing, for example. The second is aimed at consumers \u2013 green bonds and business loans. There are reputational opportunities in sustainability topics for both sides of business.<\/p>\n

\u2018We found that organisations that made more press announcements through traditional press releases weren\u2019t necessary getting more coverage, however. Sometimes, maybe, it\u2019s possible to push the message too much. It\u2019s action and delivery on promises that will work.\u2019<\/p>\n

The right thing to do<\/span><\/strong>
\n\u2018We have hundreds of businesses who are signed up to science-based targets\u2026 but there are hundreds who haven\u2019t,\u2019 said Luke.<\/p>\n

\u2018We can\u2019t just do this in 2029 when it\u2019s too late \u2013 this needs accumulative reduction. Most of our conversations with businesses are constructive, but the challenge is those are that aren\u2019t engaging with the issue.\u2019<\/p>\n

\u2018The biggest argument for working towards net zero, aside from reputation and revenue, is that we have to do it; the world has to do it, else we have a problem,\u2019 said Richard.<\/p>\n

\u2018We can\u2019t tell our clients what to do. But we can make some decisions about which clients we want to work with going forward. Until then, we have to collaborate. If you\u2019re already on top of your own business, you shouldn\u2019t need too much persuading.\u2019<\/p>\n

For more insight on how policy impacts your business sector and for tracking your organisation\u2019s own reputation, demo Vuelio\u2019s Political Monitoring<\/a> and Media Analysis<\/a> services.<\/strong><\/p>\n

Further information on research from the Vuelio Insights team mentioned during this session can be found in the Vuelio case study Sustainability Initiatives and the Impact on Businesses<\/a>.\u00a0\u00a0<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

The relatively short break the climate got from harmful emissions during lockdowns across the world is over \u2013 the planning for net zero has to start now. That \u2018E\u2019 part of ESG planning \u2013 environment …<\/p>\n","protected":false},"author":423,"featured_media":136712,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[7365,7272,3725],"tags":[],"_links":{"self":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/136695"}],"collection":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/users\/423"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/comments?post=136695"}],"version-history":[{"count":5,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/136695\/revisions"}],"predecessor-version":[{"id":137240,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/136695\/revisions\/137240"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media\/136712"}],"wp:attachment":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media?parent=136695"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/categories?post=136695"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/tags?post=136695"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}