{"id":136823,"date":"2021-10-25T09:00:11","date_gmt":"2021-10-25T08:00:11","guid":{"rendered":"https:\/\/www.vuelio.com\/uk\/?p=136823"},"modified":"2021-12-02T13:07:07","modified_gmt":"2021-12-02T12:07:07","slug":"reactive-pr-turning-something-out-of-nothing","status":"publish","type":"post","link":"https:\/\/www.vuelio.com\/uk\/blog\/reactive-pr-turning-something-out-of-nothing\/","title":{"rendered":"Reactive PR: Turning Something Out of Nothing"},"content":{"rendered":"

This is a guest post from Fibre<\/a>\u2019s Alice Wilks, digital PR specialist.<\/em><\/p>\n

When you hear the term \u2018reactive PR\u2019 you might imagine frantically releasing press releases to counteract a scandal<\/a>. That\u2019s one kind, for sure!<\/strong><\/p>\n

But what if there was another kind of reactive PR, a far more positive and proactive one? One that could bolster your company\u2019s presence online, and improve your SEO game<\/a>?<\/p>\n

Good news – there is! And the best part is that it\u2019s a relatively straightforward strategy to implement. It turns out you don\u2019t have to spend a fortune to gain publicity for your company. All you have to do is keep on top of the news\u2026<\/p>\n

In our busy modern world, the news cycle moves fast. To use reactive PR successfully, you\u2019ll have to be even faster. However, making this effort is definitely worth it. After all, reactive PR (also known as newsjacking) has the potential to be even more effective that expensive marketing campaigns.<\/p>\n

Intrigued? You should be! Read on to find out what reactive PR consists of, its multiple benefits, and how to successfully incorporate this strategy into your public relations plan.<\/p>\n

What is reactive PR?<\/span><\/strong>
\nReactive PR consists of responding to trending news topics within your industry and the wider media<\/a>. It\u2019s an alternative to waiting around for something newsworthy to occur within your organisation, and it\u2019s one smart way to gain free coverage for your company!<\/p>\n

The value of reactive PR can be found in the fact that it\u2019s fresh and relevant. When people rush to understand unfolding news, your company\u2019s content can position itself at the top of their to-read list.<\/p>\n

If you\u2019re lucky, the day\u2019s headlines might directly relate to your industry. If they don\u2019t, you\u2019ll just need to be a little more creative. Don\u2019t worry – there are unexpected ways you can connect your business activities to the news, no matter what it is!<\/p>\n

Examples of reactive PR:<\/span><\/strong>
\n\u2022 A jewelry company that releases a blog analysing engagement rings every time a celebrity announces their upcoming nuptials.<\/p>\n

This information might be used by traditional media sources to complement their celebrity coverage. The company could also take this opportunity to compare rings from their collection, thereby promoting their own products.<\/p>\n

\u2022 Any company that launches competitions or campaigns in line with significant events such as the Oscars, the Superbowl, the World Cup, or a Royal Wedding.<\/p>\n

People are likely to search for information about these events, which could attract a whole new audience to the company if they stumble across their content.<\/p>\n

\u2022 A business that acknowledges a period of political or societal upheaval in its content.<\/p>\n

It may promote a positive message or show how its products or services could be useful at this time. One example would be how the Calm mindfulness app suggested using its services to relieve tension during the US election cycle.<\/p>\n

The benefits of reactive PR<\/span><\/strong>
\nSome of the benefits that a reactive PR strategy could bring to your company include:<\/p>\n

1. Attracting a new audience<\/strong>
\nWhen you \u2018newsjack\u2019, you have the potential to reach people who may never have come across your company otherwise. Their interest in the topic will lead them to your content, and from there it\u2019s up to you to convert this interest into sales.<\/p>\n

2. Improving SEO<\/strong>
\nSuccessful reactive PR will generate links from external sources, which will boost your rankings in search results. Effective ‘newsjacking’ could place your company at the top of Google\u2019s news search, too.<\/p>\n

3. Gaining coverage in traditional media<\/strong>
\nTraditional media is hungry for content<\/a> that can supplement their coverage of current events. If you can provide a unique angle on today\u2019s trending topic, you might make headlines of your own!<\/p>\n

4. Saving money on advertising campaigns<\/strong>
\nWriting a blog post is more cost-effective than crafting a full advertising campaign, but it could be just as impactful if done correctly. You may find that people disseminate your content independently, helping you go viral.<\/p>\n

5. Building your brand<\/strong>
\nIf your business is constantly reacting to the news, it gives the impression that it\u2019s a dynamic and switched-on company. That means your business will seem cutting-edge, relevant, and ahead of the trends.<\/p>\n

Keep up with trends in the media with recent article and category searching on the Vuelio Media Database – find out more here<\/a>.\u00a0<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

This guest post from Fibre’s Alice Wilks explores how to implement reactive PR to improve your SEO and bolster your company’s presence online. <\/p>\n","protected":false},"author":423,"featured_media":136829,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[7365,7272,3725,7238],"tags":[],"_links":{"self":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/136823"}],"collection":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/users\/423"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/comments?post=136823"}],"version-history":[{"count":5,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/136823\/revisions"}],"predecessor-version":[{"id":137181,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/136823\/revisions\/137181"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media\/136829"}],"wp:attachment":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media?parent=136823"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/categories?post=136823"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/tags?post=136823"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}