{"id":137229,"date":"2021-12-01T15:05:40","date_gmt":"2021-12-01T14:05:40","guid":{"rendered":"https:\/\/www.vuelio.com\/uk\/?p=137229"},"modified":"2021-12-01T15:05:40","modified_gmt":"2021-12-01T14:05:40","slug":"prca-relaunches-business-development-group","status":"publish","type":"post","link":"https:\/\/www.vuelio.com\/uk\/blog\/prca-relaunches-business-development-group\/","title":{"rendered":"PRCA relaunches Business Development Group"},"content":{"rendered":"

The Public Relations and Communications Association (PRCA<\/a>) has relaunched its\u202fBusiness Development (BD) Group\u202fwith co-chairs Rebecca\u202fWagstaffe\u202fof 3 Monkeys Zeno and Anouska Leon\u202fof Richmond & Towers. <\/strong><\/p>\n

The relaunched group will aim to help PRCA members with business development activities by sharing materials on best practice, insight and opinion.\u202fPart of this will be its 7 December inaugural event with partner Ingenuity to explore the evolution of business development within the last 18 months as well as how agencies can make sure their channel strategy is right for attracting new business. Tickets for the free event can be\u202fbooked here<\/a>.<\/p>\n

New co-chair Rebecca is the Head of Business Development & Marketing at 3 Monkeys Zeno, helping its European offices.<\/p>\n

\u2018When it comes to agency growth, business development has always acted as the thread that ties together a company’s functions or departments,\u2019 said Rebecca. \u2018Coming out of the pandemic, our role as experts needs to be more sharp-focused than ever and I am very excited to co-chair this group, helping hone skills and best practice to develop the brightest minds in business development across our industry.\u2019<\/p>\n

Co-chair Anouska began her career in corporate sales before making the move into the creative industries. She moved to Richmond & Towers in 2014. Of the importance of the BD Group, she said:<\/p>\n

\u2018Agency growth is always a top priority, but the last two years have shone a spotlight on Business Development like never before, proving once again that it is the lifeblood of agencies.\u202fDuring uncertain times, the going gets tough for BD professionals and the last 18 months threw a few curveballs our way with everything on Zoom, clients and prospects working from home and navigating the sensitivities of \u2018selling\u2019 during a global pandemic.<\/p>\n

\u2018The inevitable consequence is ever more stringent procurement processes, budgets that need to \u2018work harder\u2019 and a focus on delivering tangible ROI.\u202f I\u2019m thrilled to have been invited to take up the position of co-chair of the PRCA Business Development Group during such an exciting period of change.\u2019<\/p>\n

Ingenuity\u2019s CEO and founder Chris Kemp sees lots of opportunity for PRCA members:<\/p>\n

\u2018As part of Ingenuity\u2019s ongoing relationship with the PRCA, we\u2019re thrilled to be working closely with the leading PR and Communications trade association to help their agency members understand the true potential of new business and B2B sales & marketing. We\u2019ll be exploring the themes that are consistently of relevance to business development professionals, and to their agency\u2019s growth potential.<\/p>\n

\u2018Having worked with hundreds of leading agencies in our 16 years, and running 160+ pitches annually, we\u2019ll be collating insights from both sides of the fence to deliver workshops around best-in-class agency shop windows, what brands are truly looking for in their partners, how to win pitches virtually and the evolution of effective channel strategies. This also coincides with a new chapter for our Events (link), of which PR, Social and Content will continue to be a focus next year.\u2019<\/p>\n

More information on the Business Development Group can be found here on the PRCA website<\/a>. To book tickets for the 7 December event, find out more here<\/a>. <\/strong><\/p>\n

To keep track of your business development, try Vuelio\u2019s Stakeholder Management solutions \u2013 book a demo<\/a>. <\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

PRCA has relaunched its\u202fBusiness Development (BD) Group\u202fwith co-chairs Rebecca\u202fWagstaffe\u202f and Anouska Leon.<\/p>\n","protected":false},"author":423,"featured_media":137221,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[7365,7272,3725],"tags":[],"_links":{"self":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/137229"}],"collection":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/users\/423"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/comments?post=137229"}],"version-history":[{"count":3,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/137229\/revisions"}],"predecessor-version":[{"id":137232,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/137229\/revisions\/137232"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media\/137221"}],"wp:attachment":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media?parent=137229"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/categories?post=137229"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/tags?post=137229"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}